FOR USE IN PHYSICIAN’S NEWS RELEASES
[Physician] Offers COOLIEF* Non-Surgical Treatment for Relief of Chronic Pain
[City, State – Date] – [Physician or Physician’s practice] today announced the availability of
COOLIEF* Cooled Radiofrequency Treatment, a non-invasive, outpatient option for those
suffering from chronic back, hip or knee pain at their offices in [name of center/practice location].
Physician or Physician’s practice is one of the first in [City/State] to offer the COOLIEF
procedure which is designed to treat pain lasting for longer than three months. The minimally
invasive, outpatient procedure uses cooled radiofrequency (RF) energy to safely target the
sensory nerves causing pain. COOLIEF circulates water through the device while heating
nervous tissue to create a treatment area that is larger than conventional RF treatments. This
combination targets the pain-causing nerves without excessive heating, leading to pain relief.
Most patients with chronic back, hip or knee pain try managing their symptoms with oral antiinflammatory medications, steroid injections and physical therapy, while others have tried
standard RF ablation and fusion procedures. Clinical Studies have demonstrated that cooled
radiofrequency treatment can provide up to 24 months of relief from chronic back pain1,2. Most
patients experience pain relief and improved mobility and are able to return to their normal
activities within a few weeks.
Sample Physician Quote:
“Chronic pain can be unbearable, persistent and also difficult to treat. Many of my patients
suffering from low back, hip and knee pain have tried multiple remedies to ease their symptoms
including injections, surgery and narcotics, but have experienced limited or no lasting pain
1 Stelzer W., Aiglesberger M., Stelzer D., Stelzer V., Use of Cooled Radiofrequency Lateral Branch Neurotomy for the Treatment of
Sacroiliac Joint-Mediated Low Back Pain: A Large Case Series, Pain Medicine, January 2013, Volume 14, Issue 1, pages 29-25.
2 Ho KY., Hadi MA., Pasutharnchat K., Tan KH., Cooled radiofrequency denervation for treatment of sacroiliac joint pain: two-year
results from 20 cases, Journal of Pain Research, July 2013, Volume 2013:6, pages 505-511.
Cohen, S., Randomized Placebo-controlled Study Evaluating Lateral Branch Radiofrequency Denervation for Sacroiliac Joint Pain,
Anesthesiology, August 2008, V. 109, No. 2, pages 279-287.
http://journals.lww.com/anesthesiology/pages/results.aspx?k=Randomized%20PlaceboControlled%20Study%20Evaluating%20Lateral%20Branch&Scope=AllIssues&txtKeywords=Randomized%20PlaceboControlled%20Study%20Evaluating%20Lateral%20Branch
Choi. Radiofrequency treatment relieves chronic knee osteoarthritis pain: A double-blind randomized controlled trial. Pain. 2011
Kawaguchi et al. Percutaneous Radiofrequency Lesioning of Sensory Branches of the Obturator and Femoral Nerves for the
Treatment of Hip Joint Pain. Regional Anesthesia and Pain Medicine, 2001
Low Back Pain Fact Sheet. National Institute of Neurological Disorders and Stroke (NIH Publication), 2003.
http://www.ninds.nih.gov/disorders/backpain/detail_backpain.htm
relief,” said [Physician]. “COOLIEF is a safe and effective treatment option that delivers longlasting pain relief for many patients and helps them to get back to enjoying their everyday lives.
We are excited to be one of the first in the area to offer our patients this treatment for longer
relief from pain.”
For more information, please visit [Physician’s name] or MyCoolief.com.
About [Physician]
[Insert you information here]
H03144 H00069-14-01