MEDIA RELEASE
FOR IMMEDIATE RELEASE
Contact:
Carol Ruiz
NewGround Public Relations & Marketing
O: (310) 437-0045
C: (310) 892-4744
cruiz@newgroundco.com
Boral USA to Launch New Products at International Builders’ Show January 22 – 24
New Stone, Roofing, and Trim products will debut alongside Boral’s Brick offerings
LAS VEGAS, NV (January 00, 2013) – Boral USA, a leading manufacturer and supplier of sustainable building
products and construction materials, is launching several new products at the International Builders’ Show (IBS) to
be held on January 22 – 24, 2013, in Las Vegas, NV. This includes new products from their Roofing, Stone, and
Trim divisions. These innovative building materials will be on display at the Boral booth, number C6136. Boral
products are known for their beauty, durability and sustainability.
New products include Monterey® Slate lightweight clay roof tile, which emulates the look of cedar shake with sub
600 pounds per square; in addition, our Class 4 Hail Resistant Roof Tile which has been awarded the highest hail
performance certification recognized in the industry.
Cultured Stone® manufactured stone veneer product line will introduce three new stone veneer colors and one
new thin brick texture. Installation demonstrations of Versetta Stone® panelized stone siding are also planned for
the IBS show floor, giving attendees and editors a first-hand look at how easy it is to install this product.
Boral TruExterior® Trim is also introducing a new exterior product – Boral TruExterior® Beadboard. When installed
and painted, the product looks like traditional wood beadboard but without all of the maintenance and upkeep.
IBS is held annually and is the nation’s largest home building show. Designed to elevate the industry’s dialogue
and explore new perspectives, IBS offers numerous opportunities to contribute to the advancement of the art and
science of building. This makes it the perfect place to display the cutting edge technology of Boral’s new products,
which now join other innovative products in the Boral family such as BoralPure® Smog Eating Tile, Boral
TruExterior® Trim, and Boral Cultured Stone®.
Boral Roofing
Monterey® Slate 600 roof tile emulates the real authentic look of hand-split cedar shake with a distinguished
surface texture reminiscent of the old-growth forestry of Monterey and Big Sur California. Crafted from clay, its
colors are modeled after traditional heavy hand-split cedar shakes, and were developed to deliver a true rustic
wood appearance while adding the long-lasting benefits of clay. Weighing less than 600 pounds per square, the
product was specifically designed for the wood shake replacement market or those looking to replace asphalt roofs
with a distinctive product. Truly lightweight and designed for reroofing, it weighs up to 40 percent less than a
standard product.
The Class 4 Hail Resistant Roof Tile is another product new to IBS. This weather and impact-resistant roofing
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option is designed for high performance in hailstorms. Insurance savings may be offered to most homeowners who
install Class 4 roofing materials due to its highest hail performance certification recognized in the industry.
Boral Roofing’s Class 4 Hail Resistant Roof Tile product line has undergone severe impact-resistant testing in
accordance with the FM 4473 standard. The roof tile is proven to withstand sequential 2-inch ice ball impacts at
speeds up to 104 feet per second and is certified through the Roof Covering Impact Certification Program,
sponsored by Architectural Testing.
Boral Stone Products, manufacturers of Cultured Stone® branded products
Introducing three new stone veneer colors and one new thin brick texture in its Cultured Stone® manufactured
stone veneer product line at IBS 2013. Wolf Creek® Southern Ledgestone encompasses an assortment of
buckskin, raisin, sienna brown, and cream, and truly feels as if it was gathered from the land. It will enhance many
architectural styles including Craftsman, Prairie, and Ranch. Echo Ridge® Southern Ledgestone contains
weathered edges in an array of platinum, steel, and bronzed greens reminiscent of the finest natural stone. It goes
well with a variety of architectural styles including Craftsman, Prairie, and Ranch. Winterhaven® Pro-Fit Alpine
Ledgestone offers clean, aesthetically pleasing whites found in many of nature’s elements, the basis for this crisp
new colorway. The new thin brick texture – Handmade – resembles the look of brick created by the rugged hands
of generations past. The array of imperfections within this texture create character and warmth to any wall.
Boral Stone Products will also be conducting installation demonstrations of its Versetta Stone® panelized stone
siding, a revolutionary product that is unlike any other building material currently in the market. Versetta Stone®
panelized stone siding is a non-structural, cement-based manufactured veneer that provides the look of traditional
masonry with a modern installation method. The molding and color application precisely replicates natural stone,
including the subtle nuances found in nature. Versetta Stone® panelized stone siding can be used for remodeling
or new construction in a variety of interior or exterior wall applications. Professionals will demonstrate just how
easy the product is to install at the Boral booth, located at C6136.
Boral TruExterior® Trim
Boral TruExterior® Beadboard is another new product that Boral is launching at this year’s building show. This
product has the same physical make-up and technology of the traditional Boral TruExterior® Trim, but offers a new
profile. When installed and painted, the product looks like traditional wood beadboard, but without all of the
maintenance and upkeep. In addition to the value proposition offered by the normal 1x and 5/4 trim profiles, this
product is tongue and groove, which allows it to be installed with a fastener through the tongue, offering an
aesthetic free from visible fasteners.
This profile is ideal for soffit application which is an area of the house that faces extreme temperature changes.
Wood products suffer in these conditions because they are constantly cycling moisture which causes them to swell
and shrink. Boral TruExterior® Beadboard absorbs virtually no moisture, providing superior performance and
durability.
Boral TruExterior® Beadboard is reversible, offering the option for a “V-Groove” appearance in addition to the
traditional “edge & center bead” profile, and maintains a high level of dimensional stability allowing it to be installed
parallel to the house unlike many of the other manmade versions, which helps to reduce the effort required to install
products in this application. In addition, it can span 24” without the need for additional backing or added support.
The key attributes of low-maintenance, ease of installation, and dimensional stability help make this profile a great
addition to the Boral TruExterior® Trim product line and is sure to be a hit with IBS attendees.
CONFIDENCE AND CURB APPEAL
With these new product launches, Boral is demonstrating its confidence in the building industry and recovery
through internal growth and US based acquisitions of market-leading companies in the building products and
materials sectors. Boral USA now holds product expertise and nationwide distribution capabilities in the brick,
roofing, stone and trim categories, with continued innovation ensured through extensive investment in research and
development.
These new additions to the Boral USA family of products join Boral Bricks, the country’s largest brick and paver
manufacturer. Boral Bricks sets a precedent in its category with innovative manufacturing, production, packaging,
and distribution techniques and processes that output high performance brick while protecting the natural
environment. The company creates one of the most sustainable building materials using renewable fuel, locallysourced materials and limited packaging to reduce waste and environmental impacts. Boral’s product lines can be
combined to create the ultimate in curb appeal and design, whether it is modern, contemporary, or traditional.
Including brick, trim, stone, and roof tile product lines, there are a multitude of choices and options for both
residential and multifamily looks. The products look great together, too.
VISION House® in INNOVENTIONS at Epcot® at the Walt Disney World® Resort
Boral USA is demonstrating its commitment to sustainable building practices by participating in the VISION
House® in INNOVENTIONS at Epcot®, inspired by Green Builder® Media. The VISION House® opened on Earth
Day 2012 and highlights design and products that deliver sustainability and innovation. Boral’s eco-conscious and
energy efficient brick, durable Boral TruExterior® Trim, and Cultured Stone® which has a minimum of 54%
recycled content, as well as BoralPure® Smog Eating Tile provide a beautiful, low maintenance, energy efficient
and sustainable exterior envelope for the house.
For more information on Boral USA, visit www.BoralNA.com. For media inquiries and interview requests, please
contact Boral USA media representative, Carol Ruiz, NewGround PR and Marketing at 310-892-4744.
About Boral USA: Headquartered in Roswell, Georgia, Boral USA is the holding company for Boral’s US
operations which include leading manufacturers in the building material industry. Boral USA’s subsidiaries include
Boral Bricks; #1 manufacturer of clay brick in the United States, Boral Roofing; the nation’s leading manufacturer of
clay and concrete roof tiles, Boral Stone Products, manufacturer of Cultured Stone® the most recognized brand of
manufactured stone veneer, and Boral Composites Inc; manufacturer of Boral TruExterior® Trim, the #1 brand of
poly-ash exterior trim products.