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Expo Milano 2015 – WORLD FAIR: a place where the world meets
Expo 2015 will be the largest global and universal exhibition held in Milan from May 1 st to October 31 st ,
2015. It will represent 141 countries and is expected to attract 20-30 million visitors from all over the world, thus providing its participants with a unique opportunity to connect with a broad international audience of businesses, consumers, public institutions and governments during the same event.
This time, Expo will address one of the most pressing issues of our time: how to feed the world’s growing population in the most sustainable way? Under the slogan “Feeding the Planet, energy for Life”, Expo 2015 connects all stakeholders in the global food supply chains including their technical innovations and contributions to progress and sustainability. Along those lines, the entire exhibition grounds are designed as a ‘Smart City’ with green and end energy-efficient buildings, next-generation telecommunication and
Smart Contactless Payment Systems.
Expo 2015 – The USA Pavilion
The USA pavilion provides a platform for US businesses to engage with partners, suppliers, customers and other stakeholders
US companies, known for being at the forefront of technological progress and innovation, will have the opportunity to leverage not only the pavilion, but also Expo’s facilities to showcase their latest products and services as well as to organize meetings with partners, suppliers and customers.
We can help create several opportunities for our USA pavilion partners, for instance:
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Organize technical conferences for educational or informative purposes with potential partners, customers or suppliers
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Use VIP space integrated in the pavilion for scheduling business meetings with partners, suppliers or customers or receiving smaller delegations of key stakeholders
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Leverage the pavilion to put latest innovation and technologies on display, e.g. examples of work in Research & Development departments
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Hosting press conferences with international and specialized media presence on-site at the pavilion or other Expo meeting facilities, e.g. for new product launches, research presentations, etc.
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Organize social events with key customers or partners and leverage Expo’s wide entertainment offering incl. dinners, restaurants, evening events, etc.
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Increasing brand visibility through being featured on the food truck (see attached brochure for details) that will promote Expo and tour through North America and Europe before arriving at the exhibition grounds in May 2015
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Run educational events with key international universities, academics, students or research labs
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Engage with key European public and political institutions and regulators in light of the newly voted parliament, commission and expected progress on the Transatlantic Trade and Investment
Partnership (TTIP) discussing several regulatory aspects of interested for a number of US companies
Partnering with the USA pavilion at Expo 2015
The American Chamber of Commerce, together with the International Culinary Center and the James Beard
Foundation was mandated by the US State Department to deliver the US participation (i.e. designing, building, managing, and dismantling the pavilion) and also has the responsibility to establish financials resources to realize the project. By law, the United States Government is not allowed to provide federal funding for participating in international expositions abroad. Therefore, AmCham is currently working closely with the US State Department, Ambassador Thorne, and the US Ambassador to Italy John R. Phillips to secure the 45 million dollars necessary to deliver the whole project.
We are looking forward to meeting the leading US corporations interested in exploring opportunities for involvement in the project. Please see the next page featuring some first few ideas for opening technical tables to discuss the details of a tailored-made sponsorships.
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WHIRLPOOL
Expo 2015 could connect Whirlpool with a diverse international audience interested in technological innovation and food industries at the same time
Since its inception in 1851, the world’s only universal Expo has been shaping innovation and revolutionary technical progress by bringing the world’s largest businesses, best researchers, and most influential politicians to one table. Expo 2015 will again facilitate an exchange of ideas and contributions among professionals and continuing beyond the Expo in long-standing strategic alliances and collaboration among the leading players in the field.
Building on the challenge of sustainable lifestyles and food supply for a growing global population, Expo
2015 will be an educational, scientific, and cultural event of excellence that showcases the best practices; innovative and sustainable solutions for food manufacturing, distribution and preparation. In this spirit,
Whirlpool has always been at the forefront of developing innovative appliances for every kitchen while protecting the environment and supporting the global community.
Expo’s focus on food industries combined with technological innovation provides the ideal environment for
marketing Whirlpool’s technologies, products and philosophy of creating energy-efficient appliances to a variety of stakeholders ranging from suppliers, end-customers and retailers, to food and equipment manufacturers and beyond.
The USA pavilion will be designed around sustainable, innovative, healthful, entrepreneurial and delicious,
American Food 2.0 that offers a vision for the future of food in America and around the world. In this regard, Whirlpool’s GreenKitchenTM 2.0 concept could fit well into the USA pavilion and leverage the facilities as an ideal platform for reaching customers from many countries with different food cultures in order to experience the latest innovation in appliances, kitchen and cooking equipment.
As potential examples, we could imagine the following fruitful encounters generating interesting options for Whirlpool:
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Hosting product demonstrations in the USA Pavilion using its new kitchen and household appliances in front of end-consumers, chefs, representatives of restaurant chains, food manufacturers and retailers in order to attract their attention and trigger valuable direct feedback.
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Participating in a variety of events during Expo, for example, cooking shows, dinners, receptions, and evening events in order to communicate on new technologies and products.
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Leveraging our James Beard restaurant featuring a lounge and a fine dining area in partnership with several well-known chefs where Whirlpool could put appliances and accessories on display.
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Working with the USA pavilion’s team to organize connections and meetings with business
partners or government delegations.
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Using the USA pavilion’s VIP areas, conference rooms and roof-top terrace for organizing business meetings with customers, suppliers and partners, hosting receptions and meeting government delegations.
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Hosting press conferences with national and international media representatives that are visiting
Expo to look for technological innovation or product launches that easily make headlines:
Whirlpool’s GreenKitchenTM 2.0 or TimeSavor™ products are examples of how food 2.0 might be prepared in the future while also contributing to the protection of the environment.
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Hosting technical conferences or roundtables to exchange the latest research and engage with the leading players in food industries, appliances and household equipment.
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Connecting with leading universities: for example, Italy’s most prominent technical university
(Milan Politecnico) along with major corporations will participate in the "Themed Tables"
organized by Milan's Camera di Comercio around the main topics addressed during Expo 2015.
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