CREATIVITY AND INNOVATION – 660.430.01
COURSE SYLLABUS
W.P. Carey Program in Entrepreneurship & Management
Center for Leadership Education
Whiting School of Engineering
Spring 2009 Semester
Class Information
Location:
Times:
Instructor:
Office location:
Mailing address:
Hodson 210
Tuesdays 1:30 - 4:15 PM
Daniel Raviv, Ph.D.
104 Whitehead Hall
Center for Leadership Education
3400 North Charles Street
Baltimore MD 21218
Office phone:
E-mail:
Office hours:
(410) 516-7189
draviv1@jhu.edu
Tuesdays (after class)
CA:
Office hours:
Shane Betman - e-mail: sbetman@jhu.edu
Thursdays 1-2pm
Course Materials
o Instructor’s notes
o Notes (available @ Printing Services, G-88 Wyman)
o Handouts
Reference Books (most are reserved in the library)
o H. S. Fogler and S.E. LeBlanc, Strategies for Creative Problem Solving,
Prentice Hall, 1995.
o E. Sickafus, Unified Structured Inventive Thinking, Ntelleck, 1997.
o E. Lumsdaine and M. Lumsdaine, Creative Problem Solving, McGraw Hill,
1995.
o Kaplan, Introduction to TRIZ, Ideation International, Inc., 1995.
o G. Altschuller, Creativity as an Exact Science, 1983.
o ___, The Art of Inventing (And Suddenly The Inventor Appeared).
o ___, 40 Principles, Keys to Technical Innovation, Technical Innovation
Center, 1997.
o E. de Bono, The Use of Lateral Thinking, Penguin Books, 1990.
o ___, de Bono's Thinking Course, Facts on File, 1981.
o ___, Serious Creativity, Harper Collins, 1992.
o ___, Six Thinking Hats, Little, Brown & Co., 1985.
o ___, CoRT Thinking, Advanced Practical Thinking Training, Inc., 1995.
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o Tony Buzon, Use Both Sides of Your Brain, Dutton, 1983.
o Scott G. Isaksen, Brian Dorval, and Donald Treffinger, Creative Approaches
to Problem Solving, Kendall Hunt, 1994.
o F. Osborn, Applied Imagination: Principles and Procedures of Creative
Problem Solving, Charles Scribner's Sons, 1979.
o D. Tanner, Total Creativity in Business and Industry, Advanced Practical 
Thinking Training, 1997.
o D. Pressman, Patent It Yourself, NOLO Press, 2006.
o T. Kelley. The Art of Innovation. Doubleday, 2001.
o T. Kelley. The Ten Faces of Innovation. Doubleday, 2005.
o J. Goldenberg and D. Mazursky, Creativity in product innovation. Cambridge
University Press, 2002.
Course Description and Outcomes
Students will learn techniques for improving the flexibility and originality of their
thinking and will explore approaches used by managers and organizations to create and sustain
high levels of innovation. Topics include: personal thinking preferences, everyday creativity and
eliminating mental blocks, creative thinking techniques, idea selection approaches, teaming
techniques for creativity, conditions that promote creativity, design for interaction, disruptive
technologies, and intellectual property. The course uses fun and hands-on activities to stimulate
innovation.
At the end of this course, students will:
o Understand building blocks of innovation
o Be familiar with processes and methods of creative problem solving: observation,
definition, representation, ideation, evaluation and decision making
o Enhance their creative and innovative thinking skills
o Be familiar with creative and innovative thinking styles
o Practice and value teaming, communication, and diversity
o Understand risk taking, paradigm shift, and paradigm paralysis
Class Attendance
o Attendance will be taken at the beginning of each class
o Students must show up at their group(s) presentation(s)
o Every missed class (or part of) will result in 4% reduction of the final grade
(not to exceed 20%)
o Note: Regardless of attendance, projects and homework assignments must be
turned in no later than the due date
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Course Assignments and Due Dates
The class will be divided into 10 small groups and 5 large groups (tentative).
Assignments include:
o
o
o
o
o
Brain teasers (aka Puzzle Busters, to be solved individually)
Cartoon captions (small teams)
TRIZ, a systematic ideation method, reading (individual)
Book readings and discussions (small teams)
Small teams presentations on innovation: (1) innovative individual, (2) innovative
company, (3) innovative movie/game, (4) sustainable innovation, (5) innovation in
business, (6) innovation in art, (7) innovation in architecture, (8) innovative nation, (9)
innovation in science, and (10) innovation in engineering.
o Large groups hands-on projects
o Eight-dimensional (8D) ideation method examples
o Large teams videos
In addition, students are required to keep a log book.
Please note that the above list may vary.
The following table summarizes the assignments and their relevant due dates:
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Meeting
Log
book
Puzzle
Busters
Cartoon
Captions
TRIZ
Books
Presentations
Projects
8D
Video
Individual
Individual:
Choose 3
questions out of 6
from each “Puzzle
Buster”
Handwritten or
typed
paper
Individual
Individual
Small
Groups “S”
Small
Groups “S”
Large
Groups “L”
Individual
Large
Groups
“L”
Handwritten or
typed
paper
MsWord
Ppt
Ppt
electronically
electronically
Write-ups
and ppt
electronically
ppt
electronically
Link to
YouTube
electronically
● Choose S
team & leader
&
A book
● Choose S team
& leader
● Choose L
team & leader
● Inform
instructor
● Choose L
team &
leader
● Inform
instructor
● S8 Presents
Innovative
individual
● Define
Problem
● Decide on
theme/
content for
video
●S6 presents
●S7 presents
● S9 Presents
Innovative
company
● Submit
Write-up
● Prepare
video clips
●
S8 presents
●
S9 presents
● S10 Presents
Innovative
movie/game
●S10 presents
●S1 presents
● S1 Presents
Sustainable
Innovation
● Design
●S2 presents
●S3 presents
● S2 Presents
Innovation in
Business
●
Prepare/Build
● Submit
Uniqueness
Dimensionality
●S4 presents
●S5 presents
● S3 Presents
Innovation in Art
● Finalize &
Submit final
report
● Submit
Directionality
Consolidation
● S4 Presents
Innovation in
Architecture
● S5 Presents
Innovative Nation
● Present
● Submit
Segmentation
Modification
● S6 Presents
Innovation in
Science
● S7 Presents
Innovation in
Engineering
● Present
● Submit
Similarity
Experimentation
● Present
● Submit “all
8 strategies”
problems
Handwritten
or typed
paper
1/27/2009
Tuesday
2/3
Tuesday
●
In class
2/10
Tuesday
●
In class
●
1,2,3,4,5,6
2/17
Tuesday
●
In class
●
7,8,9,10,11,12
2/24
Tuesday
●
In class
●
13,14,15,16,17, 18
3/3
Tuesday
●
In class
●
19,20,21,22,23,24
3/10
Tuesday
●
In class
●
25,26,27,28,29,30
3/17
Tuesday
3/24
Tuesday
SPRING
BREAK
●
In class
●
31,32,33,34,35,36
3/31
Tuesday
●
In class
●
37,38,39,40,41,42
4/7
Tuesday
●
In class
●
43,44,45,46,47,48
4/14
Tuesday
●
In class
●
49,50,51,52,53,54
4/21
Tuesday
●
In class
●
55,56,57, 58,59,60
4/28
Tuesday
● Submit
●
In class
● Choose S team
& leader
● Submit
Cartoon Caption
#1 to S1 leader.
Checked by S1
● #1
Discussed by S1
● Submit
Cartoon Caption
#2 to S2 Leader
Checked by S2
● #2
Discussed by S2
● Submit
Cartoon Caption
#3 to S3 Leader
Checked by S3
● #3
Discussed by S3
● Submit
Cartoon Caption
#4 to S4 Leader
Checked by S4
● #4
Discussed by S4
● Submit
Cartoon Caption
#5 to S5 Leader
Checked by S5
● #5
Discussed by S5
● Submit
Cartoon Caption
#6 to S6 Leader
Checked by S6
● #6
Discussed by S6
● Submit
Cartoon Caption
#7 to S7 Leader
Checked by S7
● #7
Discussed by S7
● Submit
Cartoon Caption
#8 to S8
Checked by S8
● #8
Discussed by S8
● Submit
Cartoon Caption
#9 to S9
Checked by S9
● #9
Discussed by S9
● Submit
Cartoon Caption
#10 to S10
Checked by S10
● #10
Discussed by S10
● Submit a
2-page
summary -
electronically
● Finalize
and submit
● Present
video in class
Please note: This is a tentative schedule - for assignments and presentations only
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Grading
Participation
Puzzle Busters
Cartoon captions
TRIZ write-up
Book readings and discussions/presentations
Small teams presentations on innovation:
Large groups hands-on projects
Eight-dimensional (8D) ideation method examples
Large teams videos
Peer evaluation
Log book
20%
15%
3%
5%
8%
8%
12%
10%
5%
10%
4%
Note: No final exam. Small modification to the above scale may apply.
Final grades will be based on the following scale:
A
AB+
B
BC+
C
CD+
D
F
95-100
90-94
85-89
80-84
75-79
70-74
65-69
60-64
55-59
50-54
below 50
Course Ethics…from the JHU Honors Code
”The strength of the University depends on academic and personal integrity. In this course,
you must be honest and truthful. Ethical violations include cheating on exams, plagiarism, reuse of
assignments, improper use of the Internet and electronic devices, unauthorized collaboration,
alteration of graded assignments, forgery and falsification, lying, facilitating academic dishonesty,
and unfair competition. Report any violations you witness to the instructor. You may consult the
associate dean of students and/or the chairman of the Ethics Board beforehand. See the guide on
Academic Ethics for Under-graduates and the Ethics Board web site (http://ethics.jhu.edu) for more
information.”
Students with Disabilities
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If you have a documented disability, please contact the instructor as soon as possible to
discuss academic accommodations.
Religious/Cultural Observations
Observances of religious/cultural beliefs will be fully honored. Please inform the instructor of
potential conflicts at the beginning of the semester.
Conflicts with Course Requirements or Exercises
Continued enrollment in this course indicates the student’s willingness to engage in the
format of the course, as best as can be understood in advance. Should you realize that any
feature of the course (that could not be determined in advance) places you at a distinct
disadvantage due to personal values or background, please seek out the instructor immediately to
discuss alternative arrangements.
Detailed Topics
I. Introduction
Making a case for creativity
Creative thinking as a skill
II. Valuing diversity in thinking
Thinking preferences
Creativity styles
III. Setting the stage for success
Basic philosophy
Having a vision
Setting the right attitude
Recognizing and avoiding mental blocks
Avoiding mindsets
Risk taking
Paradigm shift and paradigm paralysis
Individual and team work
IV. Creativity in problem solving
A. Problem Definition
Understanding
Representing
B. Pattern Breaking
Thinking differently
Changing your point of view
Watching for paradigm shift
Challenging conventional wisdom
Lateral thinking, provocation (escape, random word)
Mind stimulation: games, brain-twisters and puzzles
C. General Strategies
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Idea-collection processes
Brainstorming/Brain-writing
The SCAMPER methods
Metaphoric thinking
Outrageous thinking
Mapping thoughts
Other (new approaches)
D. Using Math and Science
Systematic logical thinking
Using math concepts
E. Eight-Dimensional (8D) Approach to Ideation
1. Uniqueness
2. Dimensionality
3. Directionality
4. Consolidation
5. Segmentation
6. Modification
7. Similarity
8. Experimentation
F. Systematic Inventive Thinking
Systematic inventive thinking: The TRIZ methodology
Levels of inventions
Evolution of technical systems
Ideality and the ideal final result (IFR)
Stating contradictions and the contradiction table
39 standards features and 40 inventive principles
Separation principles
Using physical, geometrical, and chemical effects, fields
V. Decision and Evaluation
Focused thinking framework
Six thinking hats
PMI
Ethical considerations
VI. Design for Interaction
Introduction to design for interaction
VII. Intellectual Property
Introduction to intellectual property: Patents, Copyrights , Trademarks ,
Trade Secret, Unfair Competition.
Note: Some of the topics may not be covered due to time constraints
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Book reading and discussion:
Books must be read by the assigned groups/individuals. (Optional for others)
All presentations must be presented as ppt.
Submit your ppt electronically (before the presentation)
-----------------------------------------------------------------------------------------------------------Blink, by Malcom Gladwell
Applied Imagination, by Alex Osborn
The Seven Habits of Highly Effective People, by Stephen R. Covey
Ten Faces of Innovation, by Tom Kelley
The art of Innovation, by Tom Kelley and the Deep Dive story
Five Dysfunctions of a Team, by Patrick M. Lencioni
The Five Temptations of a CEO: A Leadership Fable, by Patrick M. Lencioni
Multiple Intelligences: The Theory in Practice, by Howard E. Gardner
How to think like Leonardo De Vinci, by Michael Gelb.
Total Creativity, by David Tanner
Freakonomics, by Levitt, et al.
Other books: Creativity in Product Innovation, The 3M way to Innovation, Creative
Advertising, Essence of Creativity, Innovation to the Core, Payback, How Would You move
Mount Fuji, Leading for Innovation, Drawing on the Right Side of the Brain, Coloring Outside
the Lines, Serendipity, Breakthrough Creativity.
Documents: The quest for Innovation (AMA), Innovation 2008 (BCG).
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