KBIS: N1575
Contact: Mary Leigh Howell
ml@maryleighhowell.com
(336) 317-7713
ATI Decorative Laminates Brings Splashy Introductions to KBIS 2015
Tub, shower and backsplash additions in the company’s most enduring surface material
GREENSBORO, N.C., Dec. 11, 2014 – Splish, splash! New introductions from ATI Decorative
laminates will attract water lovers from kitchen to bath this January. For KBIS 2015, ATI
expands its MirroFlex Tub and Shower program, and adds patterns to its popular MirroFlex
Backsplash line.
MirroFlex is ATI’s cornerstone product, created in 1979, and the most enduring thermoplastic
laminate on the market. From wall panels to wainscoting, ceilings, backsplashes and tub and
shower surrounds, it’s an all-in-one innovative surface.
This winter, ATI expands their MirroFlex Tub and Shower Surround program with three new
patterns:
1. Subway – the classic tile pattern, made popular in turn-of-the-century transit
stations
2. Herringbone - subway tiles in a zigzag pattern
3. Crossroads – alternating bands of horizontal and vertical subway tiles
These patterns join the existing family of Cascade, Wavation and Savannah patterns, and all
are available in five finishes: White, Travertine, Galvanized, Bermuda Bronze and Antique
Bronze. Surfaces are impact, chemical, scratch and fire resistant, and each surround comes
with finish trim to create a polished, professional appearance.
Tub and shower surrounds are a light, DIY product, simple enough for the everyday homeowner
to install but with advantages attractive to the hospitality market. The three-piece, thermoplastic
tub and shower surrounds include a back panel and two side walls that fold to fit into an 18-inch
by 18-inch by 51-inch box, lowering shipping costs and taking up minimal warehouse and
worksite space.
The product can be fitted over existing tile and is a snap to install, taking two people two hours
or less. The MirroFlex surface can be cut on-site with scissors or utility knife, and requires only a
two-week lead time for production, well above industry standards.
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Page 2, ATI Decorative Laminates Splashy Introductions for KBIS
New Backsplash Patterns
Not to be outdone, the popular MirroFlex Backsplash program adds four patterns to its lineup,
bringing the program to 24 patterns total. New patterns are:
1.
2.
3.
4.
Herringbone, the piscine-inspired pattern rendered in a brick motif
Morocco, the North African-inspired pattern that echoes the region’s iconic ogee shape.
Subway, the classic tile pattern, made popular in turn-of-the-century transit station walls
California - full and half-tile sizes arranged in a perpendicular pattern
Just like the tub and shower surrounds, MirroFlex Backsplashes are ultra-light; chemical, stain,
impact resistant; and fire retardant. The 18-inch by 24-inch panels have been specifically
designed to fit backsplash areas with minimal waste. They feature a built-in overlap (BIO) which
makes seams less visible.
About ATI Decorative Laminates
ATI Decorative Laminates is the leader in innovative laminate surfaces for the hospitality,
contract and retail markets. Based in Greensboro, North Carolina, ATI designs and
manufactures wall panels, ceiling tiles, backsplashes and trims in every substrate from
thermoplastics and FRP to glass and wood. The company’s focus on leadership, customer
service and cutting-edge technology earned it ISO 9001:2008 and ISO 14001 certifications. For
more information, visit www.ATILaminates.com. Connect with ATI via Facebook, Twitter or
Pinterest.
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