Complex Media Teams With THQ and Crooks & Castles
To Design Apparel for “Saints Row the Third”
Limited Edition Collection Available on Karmaloop.com and In-Game
FOR IMMEDIATE RELEASE:
(NY, NY, September 28, 2011) - Complex Media, the definitive lifestyle and entertainment portal for men
18-34, is working with gaming publisher THQ and streetwear brand Crooks & Castles to create a limited edition collection inspired by Saints Row ® : The Third™, the next chapter in the over-the-top gaming franchise in which the Third Street Saints take the fight to Syndicate in the new city of sin, Steelport.
The exclusive apparel and accessories collection includes a hat, wallet, denim, hoodie, button down, jacket, and t-shirts, available for purchase beginning today on leading online retailer for young men,
Karmaloop.com ( www.karmaloop.com/saintsxcrooks ). The collection will also be featured in-game with the scheduled debut of Saints Row the Third on November 15, where enthusiasts will be able to virtually dress their characters in attire inspired by the urban-extravagance of the Saints Row ® world. Complex will also provide one lucky consumer the chance to win the full custom line through an online sweepstakes ( www.complex.com/saintsrow3 ).
The promotional campaign surrounding this exclusive collaboration includes:
• A global television spot that will feature the Crooks & Castles Saints Row: The Third line of apparel;
• A 15-second video spot, http://agenda.complex.com/saintsrow3/15secondtrailer, as well as a custom video about the inspiration for the collection, which will run throughout Complex Media's network of sites;
• A robust social media campaign throughout the Complex Media sites and Karmaloop.com;
• And a print and digital media buy estimated to deliver 50 million impressions, which includes a 2-page spread in the October/November issue of Complex magazine, on newsstands October 4, as well as multimedia banner ads on select Complex Media sites which will run now through December 31.
“Saints Row has always given players the ability to play how they want to play, look how they want to look, and be who they want to be in a crazed, actionpacked open world,” said Kevin Kraff, Vice
President, Global Brand, THQ. “Working with Complex Media, Crooks & Castles, and Karmaloop.com now gives players the opportunity to live the Saints Row lifestyle in the real world with clothes and apparel inspired by the Third Street Saints.”
"Complex Media is proud to bring together THQ, Crooks & Castles and Karmaloop.com - progressive, next generation brands that are leaders in their respective industries - to create a fully integrated campaign that successfully delivers to both the consumer and client," said Rich Antoniello, CEO of
Complex Media. "We are excited that THQ has allowed us to move beyond the role of media vendor, delivering a 360-degree marketing program that includes creative development, product collaboration, ecommerce exposure, media distribution and social media surrounding one of the most exciting video game launches of the year."
With its tremendous growth over the past few years, Complex Media has become the definitive lifestyle and entertainment portal for influential young men. The network’s central hub, Complex.com draws more

numbers alone than GQ.com, Esquire.com and Details.com combined. In the last four years, Complex
Media Network has more than quadrupled its audience, increasing from 9 million to 37 million unique monthly visitors and from 92 million to 418 million page views.
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About Saints Row: The Third
Years after taking Stilwater for their own, the Third Street Saints have evolved from street gang to household brand name, with Saints sneakers, Saints energy drinks and Johnny Gat bobble head dolls all available at stores around the country. The Saints are kings of Stilwater, but their celebrity status has not gone unnoticed. The Syndicate, a legendary criminal fraternity with pawns in play all over the globe, has turned its eye on the Saints and demands tribute. Refusing to kneel to the Syndicate, gamers will take the fight to a new city, playing out the most outlandish gameplay scenarios ever seen.
About Crooks & Castles
Gangs were everywhere in Los Angeles during the 80’s and 90’s – the hood, the city, even middle suburbia. Growing up in Los Angeles, one had no choice but to adapt to the villainous lifestyle and so
Crooks & Castles has always rooted for the villain, whether it be in a movie, a comic book, a novel, a rap song or everyday life. Crooks & Castles felt the high fashion brands only catered to someone in a certain lifestyle or rather, a large bank account so they took, or stole, what these designers made and crafted it to fit their own. Crooks & Castles’ concept is easy: “Crooks:” criminals, pimps, hustlers, thieves, etc. and
“Castles:” those who got rich by becoming a crook. www.crooksncastles.com
About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about
THQ and its products may be found at www.thq.com
. THQ, Saints Row, Saints Row: The Third, Volition,
Inc. and their respective logos are trademarks and/or registered trademarks of THQ Inc.
About Complex Media
Complex Media is the leading provider of style, entertainment, lifestyle and product content dedicated to emerging trends for young male taste-makers. The company launched in 2002 with Complex magazine, a men’s style guide and lifestyle publication with a current circulation of 345,000. Complex Media expanded to include flagship web site Complex.com ( www.complex.com
), which attracts more than 2.2 million unique monthly visitors; as well as the Complex Media Network
( www.complexmedianetwork.com
), a vertical ad network of 70+, 100% exclusive Web sites targeting men
18-34, which generates more than 418 million page views and 37 million unique visitors per month
(Google Analytics, July 2011).

CONTACT:
Melanie Scharler
PR/Communications
COMPLEX MEDIA
(917) 304-6492 mscharler@gmail.com