Our Vision: To be the “must experience” venue that uses New Zealand’s heritage, Kiwi ingenuity,
transport, technology, and the associated stories in a creative and interactive way to educate and
inspire the innovators of tomorrow.
Position:
Visitor Engagement Manager
Reports to:
General Manager - Museum Experience
PURPOSE OF THE ROLE
The Visitor Engagement Manager is responsible for the strategic and operational management of the Experience &
Events team at MOTAT and is accountable for driving the development and delivery of all MOTAT events and
experiences.
This is an integral position in moving the Museum towards being a modern “lightbulb institution” and will play a key
role in implementing the Whakahorohoro MOTAT programme.
This position is accountable, through the management of the Experience & Events teams, for leading the
development and delivery of activities and experiences for visitors. This includes innovative, emotionally engaging,
challenging and “disruptive” programmes and events designed to develop MOTAT’S unique selling points and to
operationalise the Strategy.
RESPONSIBILITIES
 Manage MOTAT’s Experience & Events team, fostering collaboration and mutual support among the various
employees, to achieve the shared objective of delivering high-quality, innovative experiences for MOTAT visitors.
 Ensure the effective delivery of experience and events programmes that are aligned to the achievement of the
Museum’s Annual Plan and Strategy.
 Lead the development and delivery of a range of innovative, targeted MOTAT experiences and events designed to
meet the needs of agreed audiences, stakeholders and visitors.
 Negotiate and maintain all relevant service and facility procurement arrangements to ensure the successful
delivery of all experiences and events.
 Develops innovative models for integrating events and experiences with collection items or facsimile of the same
 Manage the development of MOTAT’s experience and events offering to introduce new technology and
innovation which creates a series of unique USP’s for MOTAT
 Ensure every experience and event has a component of potential visitor involvement for visitors after they leave
the MOTAT site/s.
 Ensure that the members of the Experience and Events team work collaboratively together and with other teams
across the Museum to facilitate Whakahorohoro MOTAT.
 Work closely with the Marketing & Communications team to coordinate the identification of the various visitor
groups to ensure that the museum develops and caters to the needs of these identified target groups.
 Work closely with the Exhibitions team to ensure the maximisation of experience and events opportunities
Position Description | Visitor Engagement Manager
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through integrated planning and alignment.
 Work closely with the Education team to ensure the maximisation of experience and events opportunities
through integrated planning and alignment.
 Work closely with the Commercial team to ensure that commercial impacts are considered and aligned when
developing MOTAT experiences and events.
 Work with the Partnerships Manager to develop commercial relationships with potential Experience and
Events partners.
 Build strong relationships and innovative partnerships with other experience providers within the Auckland
region, in particular those others within the Western Springs Precinct.
 Lead the Experience & Events team to:
 Deliver a portfolio of relevant experiences and events that seek to extract more value from the
Museum as a venue.
 Deliver a portfolio of relevant experiences and events that MOTAT may host but not necessarily run
to extract more value from the Museum as a venue.
 Ensure that Host rosters meet MOTAT’s operational demands, in particular where the visitor
experience may be impacted.
 Ensure that MOTAT's collection is considered and well-managed and where relevant integrated into
events and experience programmes.
 Ensure all events and experiences are engaging and entertaining in the first instance.
 Provide a programme of innovative successful week, weekend and holiday experiences at MOTAT.
 Provide experiences that inspire innovation in individuals and communities, and extend the impact
of a visit beyond the Museum's doors – He Kete Taonga.
 Implement regular guided walks across the Museum.
 Remain current on trends particularly within the museum and tourism environments.
 Assess the effectiveness of MOTAT experience and event programmes through appropriate
methodologies.
 Take accountability, through the management of the Experience and Events team, for the prompt resolution of
any feedback, complaints or customer issues.
 Ensure that the necessary internal and external approvals / agreements are sought, gained and implemented for
all experiences and events that are delivered at MOTAT.
 Ensure that Health, Safety & Security is an integral element of experience and event delivery and planning.
 Ensure that the experience and event delivery and operations are monitored to ensure consistent delivery against
the agreed business plan.
 Contribute to the enhancement of the MOTAT experience by continually evaluating and reporting on each
experience and event delivered, working closely with others in the Museum Experience hub.
 Stay current with interpretive standards and museum best practice.
 Model behaviour consistent with MOTAT values.
 Follow all museum policies and procedures including but not limited to Health, Safety & Security and the
Museums Aotearoa’s Code of Ethics.
 Undertake any other reasonable duties as may be required to ensure that MOTAT’s business objectives are met.
KEY PERFORMANCE INDICATORS
 Development, implementation, and communication to the Museum of an 18-month integrated experience and
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events plan by June 30 each year.
 Continuous review of the most effective utilisation of the experience and events team in meeting the agreed
programme and reporting of such on a monthly basis to the General Manager.
 Achievement of agreed annual performance, revenue targets and key performance indicators by June 30 each
year.
 Continuous improvement processes for all events and experiences implemented and extensive template debriefs
completed with all associated learnings integrated into future programmes with three weeks of each specific
event or experience completion.
 Demonstrated integration of events and experience programmes across the wider Experience Hub with visitor
feedback sitting at 85% or higher as measured on a rolling monthly average.
KEY RELATIONSHIPS / DELEGATED AUTHORITY
Responsible for:
Experience & Events teams
Internal Liaison:
Education Manager, Commercial Manager, Marketing & Communications Manager,
Collection Operations Coordinator, Collection Project Manager, Health Safety & Security
Manager, Environment Manager, Digital experience Coordinator, Partnership Manager
External Liaison:
Suppliers, Contractors, Professional Associations, Educational Institutions, Ministry of
Education, Other Museums
BUDGETARY AUTHORITIES
$10,000
SKILLS & EXPERIENCE
 Minimum 3-5 years in events management and experience programme delivery experience.
 Event planning and coordination experience with a drive for creativity.
 High levels of both written and verbal skills, including presentation skills.
 Interpersonal skills with a demonstrated ability to relate to people at all levels and an ability to develop positive
working relationships.
 Demonstrated business acumen and project management experience.
 Excellent people management experience.
 Excellent administrative and time management skills.
 Demonstrated skills in handling changing and competing demands on time.
 High degree of computer literacy and demonstrated competence in Microsoft Office applications (Excel, Word,
PowerPoint, Outlook).
 Commitment to and proven experience in implementing change programmes across a team
 Demonstrated enthusiasm and passion for delivering memorable visitor experiences.
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ORGANISATIONAL MODEL
MOTAT VALUES
Collaboration is the way we work together internally and externally as a team that respects and supports one
another, sharing ideas, knowledge and skills so that we achieve our full potential.
Integrity is the foundation on which our relationships, reputation and authority are built. We will act morally,
ethically and with respect and transparency at all times.
Creativity is the quality that allows us to be courageous and to try new things so as to inspire those we interact with.
Stewardship is our individual and collective duty as custodians to manage, develop and preserve MOTAT’s
collection, skills and knowledge and to pass them on to the next generation.
This document covers the broad results expected from the position and will form the basis of
specific objectives to be agreed and reviewed on a regular basis.
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