Names Not Predicates* Robin Jeshion §1 Referentialism and Predicativism about Proper Names Referentialism about proper names is the thesis that a proper name, as it occurs in a sentence in a context of use, refers to a specific individual that is its referent. In a context of use, its semantic content, its contribution to the proposition expressed by the sentence, is just its referent. According to referentialism, the semantic function of proper names is to designate, or at least to purport to designate, individuals. Direct reference analyses of proper names are paradigmatic instances of referentialist theories. As I construe referentialism, though, accounts of proper names as demonstratives or indexicals also count as referentialist so long as the name contributes just its referent to the proposition expressed. Predicativism about proper names is the thesis that a proper name, as it occurs in a sentence in a context of use, expresses a property, one that may be restricted in various well-known ways. In a context of use, its semantic content, its contribution to the proposition expressed by the sentence, is the property it expresses. According to predicativism, the semantic function of proper names is to designate properties of individuals. Referentialism has long seemed the more intuitively compelling theory. Unlike definite descriptions, names do not seem to describe the objects that they designate. They typically (though not always) seem to lack internal syntactic and semantic structure. Unlike many common nouns, they do not seem to possess a meaning that speakers must grasp to understand them. They appear to be used by speakers as singular terms that directly designate unique individuals, at least in their most common uses.1 Such intuitive considerations enjoy widespread support by predicativists and referentialists alike. Indeed, even an arch-predicativist like Bertrand Russell famously acknowledged that “the direct use”, as “simply standing for a certain object, and not a description of the object” is the use which proper names “always wish to have”.2 He of course, equally famously, rejected direct reference about ordinary proper names, maintaining that names function as abbreviations of definite descriptions. Russell’s adoption of this predicativist position was rooted in theoretical, not intuitive considerations: in particular, in its ability to unify semantics and to solve well-know problems that have dogged referentialism – especially the * I presented ancestors of this paper at the Arché Conference on Ordinary Language, Linguistics, and Philosophy, the Gottingen Game of the Name Workshop, and the UCLA Language Workshop. Many people offered excellent suggestions, challenges, and discussion, including Ken Taylor, Ora Matushansky, Delia Graff Fara, Mark Sainsbury, Michael Nelson, David Kaplan, Robert Stalnaker, Josh Dever, Jason Stanley, Zoltan Gendler Szabo, Jeff King, Manuel Garcia-Carpintero, Andrea Bianchi, Eliot Michaelson, Hans Kamp, Giuseppe Longobardi, and Stewart Shapiro. Warm thanks to all. 1 Burge [1973]. 2 Russell [1912], chapter V. problems of empty names and true negative existentials. While predicativism enjoyed a long run as the dominant view, Donnellan, Kripke, and Marcus’s multi-pronged attack on descriptivism initiated in the late 1960s and their development of causal theories of reference ushered in a new era. Since at least the late 1970s, referentialism has unquestionably reigned as the best analysis of names’ semantics. In 1973, in the middle of the early battles over referentialism, Tyler Burge published “Reference and Proper Names” in which he advanced a novel predicativist semantics of proper names, one that avoids many pitfalls of descriptivist versions of predicativism. More important, he advocated a novel argument in its favor, one based, in part, on considerations put forward five years earlier by the linguist, Clarence Sloat. Burge noted that in addition to typical uses of proper names as exemplified in [1]-[4], which may at least seem to be referential uses, there are other uses of proper names that appear to be nonreferential, and, he claimed, are clearly instances in which the name functions as a predicate. Such uses involve names taking the plural, as in [5], [7], [9], and [10]; indefinite [6] and definite articles [8]; quantifiers [7], [9]; and numerical determiners [10]. Apparently Referential Uses of Proper Names [1] Alfred studies in Princeton. [2] Osama bin Laden is dead. [3] Picasso painted Guernica. [4] Stella is inside the museum. Apparently Predicative Uses of Proper Names [5] There are relatively few Alfreds in Princeton. [6] An Alfred Russell joined the club today. [7] Some Alfreds are crazy; some are sane. [8] The youngest Teddy Kennedy bit my son. [9] No doubt, many Osamas hate their name. [10] Two Stellas are inside the museum. (I dub the [1]-[4] type of uses “apparently referential” and the [5]-[10] uses “apparently predicative” only as a means of grouping them and flagging the intuitive assessment of their semantics, making no assumptions about the semantics of either.) Burge deemed the [5]-[10] uses as providing insight into how we ought to proceed in our semantics of proper names. He argued that referentialists cannot subsume the cases exemplified by [5]-[10] into a unified theory of names, and advocated instead a unified predicativist theory to handle all the cases, one that, he argued, is naturally suggested by the [5]-[10] uses. I call this line of reasoning (to be tightened up later) the Uniformity Argument for predicativism over referentialism. At its inception, Burge’s semantics and argument on its behalf met few sympathizers. Many summarily dismissed it as obviously wrong-headed. Even in a climate awash with interest in proper names, it received but one serious critical examination. Times change. In the last ten years, a group of new predicativists (as I shall call them) have emerged, advocating a predicativist semantics that is, by and large, either identical to that of Burge3, e.g., Sarah Sawyer, or identical to that of Sloat, who inspired him, e.g., Bart Guerts, Ora Matushansky, Paul Elbourne, Delia Graff Fara.4 Almost all the new predicativists champion Burge’s original Uniformity Argument for predicativism over referentialism.5 Some contemporary theorists have offered important criticisms of the predicativist position itself.6 Apart from Steven Boer, who authored the initial critical piece on Burge, none have, so far as I know, tried to dismantle the Uniformity Argument itself and so undermine the roots of the primary case for predicativism over referentialism.7 That is my main aim in this paper. I also wish to take some steps toward discerning the right semantics for all uses of proper names.8 § 2 Rationales underwriting Predicativism Predicativists offer three related reasons for regarding the apparently predicative uses as a basis for understanding all uses of proper names. The first, the Syntactic Rationale, goes back to Sloat’s original paper, and has recently been advocated by Fara.9 It rests on observations of parallels in the syntactic properties of proper names and count nouns. Responding to Chomsky’s construal of proper names as “incompatible with the determiner system” save for in restricted circumstances, like in the constructions this cannot be the England that I know and love and I once read a novel by a different John Smith, Sloat noted that, on the contrary, proper names interact with determiners in ways strikingly similar to count nouns. He offered the following chart to demonstrate the parallels: A man stopped by. A Smith stopped by. *Some man stopped by. *Some Smith stopped by. Some man stopped by. Some Smith stopped by. Some men stopped by. Some Smiths stopped by. Some men stopped by. Some Smiths stopped by. Men must breathe. Smiths must breathe. The clever man stopped by. The clever Smith stopped by. 3 Sawyer [2010]. Sloat [1969], Geurts [1997], Matushansky [2005], [2006], Elbourne [2005], Fara [2011], [ms]. 5 Many of the new predicativists have advanced an additional argument in favor of predicativism based on bound occurrences of proper names. Though what I say here bears upon that argument, I do not address it directly, reserving it for another occasion. 6 Cf., King [2006], Abbott [2002]. 7 Boer [1975]. I discuss one aspect of Boer’s work in §5 below. 8 I shall not take on here any other distinct arguments for predicativism, in particular those based on bound uses of proper names and those rooted in cross-linguistic evidence for determiner fronting of apparently referential uses of proper names. Cf., for discussion, see Matushansky [2006] and Longobardi [1994], [2005]. My arguments here are independent of both issues. 9 Matushansky [2005], [2006], too, has been influenced by this rationale. Elbourne [2005] presents his version of predicativism as uniting syntax with semantics, but he does not explicitly rely on Sloat’s argument. 4 The man who is clever stopped by. The Smith who is clever stopped by. A clever man stopped by. A clever Smith stopped by. The men stopped by. The Smiths stopped by. The man stopped by. *The Smith stopped by. *Man stopped by. Smith stopped by. (The asterisks indicate problematic sentences. “Some” is the “some” used with mass terms and plurals; “Some” is the “some” typically characterized by the existential quantifier.) The only real differences, noted Sloat, are that proper names do not take the definite article in singular unmodified uses and count nouns cannot be left bare in singular uses. Other predicativists have offered additional support to Sloat’s idea, detailing an even wider range of syntactic parallels. So, for example, Fara suggests that proper names function syntactically as complex demonstratives and generics, as in [11a] and [12a], just as other common nouns do, as in [11b] and [12b]. Similarly, there are various types of modified uses of proper names that do take the definite article in singular uses, as in [13a], exactly in parallel with other common count nouns, [13b]. [11a] That man sure does love to swim. [11b] That Jeff sure does love to swim. [12a] Bears from the north are usually scary. [12b] Sarahs from the north are usually scary. [13a] The table in my room is tall. [13b] The Maria in my room is tall. Fara joins Sloat in acknowledging that proper names, unlike count nouns, do not take the definite article in singular unmodified uses, and she adopts Sloat’s way to accommodate this data (to be discussed below). For now, the central point is just that many predicativists regard the numerous parallels in the syntax of count nouns and proper names as evidence to deem them as a special type of count noun. The second rationale, Semantic Dependence, harkens back to Burge but is as well advanced by nearly all the new predicativists. The idea is that it would be a mistake to regard the apparently referential uses in [1]-[4] and the apparently predicative uses in [5]-[10] as “semantically independent of each other”. Burge maintains that the referentialist who treats the names in [1]-[4] as referring to their bearers and the names in [5]-[10] as expressing predicates true of those that are so-named overlooks the obvious fact that a simple semantic relation governs all these uses: they possess exactly the same meaning.10 The semantic analysis on offer by the predicativist is not one on which the names are, à la Russell, disguised descriptions or abbreviations of descriptions, expressing “famous deed” or “salient 10 Burge [1973], 430. feature” properties. Among the well-known problems with this view are that speakers may have mastery of a name without knowing any famous deeds or salient features of what the name denotes; and, further, names do not seem to abbreviate contents of any sort. On the predicativist analysis, names are not abbreviations of any other expressions; their meaning is not reducible to that of any other term. Rather, they are bona fide predicates in their own right, and all of their uses have exactly the same meaning. Burge offered what I call his Being Named Condition to explicate the predicative meaning of names. Burge’s Being Named Condition (BNC): A proper name is a predicate true of an individual if and only if the individual is given that name in an appropriate way. Fara follows in his footsteps, advocating a similar condition: Fara’s Being Called Condition (BCC): A proper name ‘N’ is a predicate that is true of a thing if and only if it is called N. Fara’s BCC, unlike Burge’s BNC, represents the meaning of names as a schema. Examples of instances include: ‘Alfred’ is a predicate that is true of a thing if and only if it is called Alfred. ‘Stella’ is a predicate that is true of a thing if an only if it is called Stella. ‘Osama’ is a predicate that is true of a thing if and only if it is called Osama. Dialectically, Semantic Dependence functions to both cast doubt on referentialism while suggesting a semantics that unifies the apparently referential and apparently predicative uses. Burge offers additional support for Semantic Dependence and his unification of the semantics of proper names with his BNC. That the apparently referential and apparently predicative uses are both governed by the BNC is, he claims, “confirmed” by the fact that sentences of the form “N is an N”, like [14] [14] Aristotle is an Aristotle are “obvious truth[s] under normal conditions of use”; they express “logical truths, modulo an existence assumption”.11 The idea is that our intuitive judgment that such sentences express obvious or logical truths underwrites the predicativist semantics in which the apparently predicative uses have the same conditions for literal application as the apparently referential uses. Anticipating responses from referentialists that the apparently predicative uses should not be regarded as uses that a semantic theory must accommodate, predicativists offer an additional rationale that goes hand-in-hand with Semantic Dependence. It is the claim that the uses in [5]-[10] are literal, where “literal” uses are those that are not metaphoric uses, and therefore must be incorporated within a comprehensive semantics. Call it the Literal Rationale. According to Burge “The modified proper names 11 Burge [1973], 429; Burge [1977], 344. in [[5]-[10]]…have the same conditions for literal application to an object that singular unmodified proper names have.”12 They are in no way to be subsumed to uses like [15]-[17], which are, according to predicativists, instances of non-literal applications of names. Because they are non-literal uses of proper names, [15]-[17] are construed by predicativists as “special” and “non-standard” uses that may, and should, receive a different semantic treatment.13 Almost all theorists, including referentialists, go along with this assumption.14 [15] George Wallace is a Napoleon. [16] Dan Quayle is no Jack Kennedy. [17] My mother thinks she is some kind of Martha Stewart. After all, as Burge and Fara note, it certainly seems that whether “George Wallace is a Napoleon” is true is not determined by whether the individual named “George Wallace” has been appropriately given the name “Napoleon”. So the BNC/BCC do not apply to these uses. The key idea here is that while we may legitimately set aside as “special cases” metaphoric uses like [15]-[17], we may not do so for the uses exemplified by [5]-[10]. The upshot: predicativists advance the BNC/BCC principles as obtaining across the board to all names that are used literally.15 §3 Predicativists Treatment of Proper Names in Apparently Referential Uses Predicativist’s advocacy of a unified semantics of proper names with the conditions of application given by the BNC/BCC stands incomplete until supplemented with an analysis of the syntax and semantics of proper names in apparently referential uses. A particular Alfred, a particular Osama bin Laden, and a particular Picasso are the intended truth-makers of [1]-[3], respectively. Any semantic analysis must account for this, yet the BNC/BCC conditions of application do not, by themselves, do so. Predicativists have advanced two ways of analyzing apparently referential uses of proper names. One, due to Burge, construes proper names in apparently referring uses as “involving a demonstrative element” and possessing “the same semantic structure as the phrase ‘that book’.”16 There are at least two ways of interpreting the view on offer. One, the Syntactic Demonstrative account, is that a phonologically silent demonstrative “that” is construed to be part of the logical form in all apparently referential uses, 12 Burge [1973], 429. Curiously, Fara [ms], 23 states that hedging indicators like ‘some kind of’ in [17] are required to get the non-standard metaphoric readings. This is false, as exemplified by [15] and [16]. 14 Cf., for example, Boer [1975] and King [2006]. 15 Thus, I interpret Fara’s bold comment [ms] 6: “…in every case where a name occurs in a position that’s obviously occupiable by a common noun, it is a predicate with (potentially) multiple application. The condition of its application is given by BCC” – as applying only to literal uses. 16 Burge [1973], 432. 13 always fronting the proper name which itself just functions as a common count noun. The demonstrative component occurs at the level of syntax, and so the sentences [1] Alfred studies in Princeton. [3] Picasso painted Guernica. are analyzed thus, where the square brackets indicate unpronounced material [1’] [That] Alfred studies in Princeton. [3’] [That] Picasso painted Guernica. One piece of evidence against this view, due to King, is that if names in referential uses are just common nouns fronted by an unpronounced determiner “that”, then there ought to be no problem with a sentence like [18] Alfred studies in Princeton, but this one doesn’t.* because, on this account, [19] expresses explicitly what [18] does covertly [19] That Alfred studies in Princeton, but this one doesn’t. Yet [18] sounds off. There may be ways to combat the difficulty, but this at least suggests a reason to be skeptical about this analysis.17 An alternative interpretation of the “demonstrative element” in Burge’s account is that proper names in apparently referential uses are to be understood as functioning as complex demonstratives. Call this the Complex Demonstrative Analysis. So, in contrast with the syntactic account offered above, names in apparently referential uses are construed as possessing the semantics (and only the semantics) of complex demonstratives. The chief problem (due to King) with this Complex Demonstrative Analysis is that complex demonstratives do not themselves make the semantic contribution of predicates to sentences containing them, and thus the predicativist loses the single semantics that is supposed to be the main advantage over the referentialist analysis. That is, for the predicativist, “Alfred” in its apparently referential uses is supposed to make the very same semantic contribution (i.e., be governed by the same semantic clause) as it does when it occurs in the apparently predicative uses, as whatever falls in the extension of “Alfred”, as given by the BNC/BCC. But on this analysis, in apparently referential uses, names make the semantic contribution to a sentence that a complex demonstrative makes – which is not given by those conditions. The more promising variety of predicativist analysis of the apparently referential uses is what I call the Definite Description Analysis, an account originally suggested by Sloat and adopted by many of the new predicativists. Names that occur unmodified and in the singular in argument position, as they do in apparently referential uses, are to be understood as in fact always fronted by an “invisible” 17 King [2006]. unpronounced, but nevertheless syntactically real, definite. In such uses, names are “predicates that occupy the nominal part of a definite description with an unpronounced definite article.”18 So in these uses, names themselves are not semantically equivalent to definite descriptions, but rather to count nouns contained in definite descriptions. Sentences [1] and [4] are interpreted thus, where, again, the square brackets indicate unpronounced material: [1] [The] Alfred studies in Princeton. [4] [The] Stella is inside the museum. “Alfred” and “Stella” function as count nouns in exactly the same way that the count noun “cat” functions in “The cat resides in Princeton”. One natural objection is that sentences like “The Smith stopped by” and “The Alfred resides in Princeton” seem intuitively ungrammatical, whereas “The man stopped by” and “The cat resides in Princeton” do not. This is exactly the phenomenon signaled as troublesome in the penultimate line in Sloat’s chart. Sloat and other new predicativist wish to acknowledge -- but also to explain away -- our intuitions here. While the former two sentences are agreed to be intuitively “not good”, they suggest that this is only a function of the fact that the determiner has been dropped in English. The real syntactic form of such sentences is, in fact, as given. In other words, the intuition of ungrammaticality is to be explained away as merely an appearance of ungrammaticality, due only to our sensitivity to surface level form. Another natural objection concerns how predicativists secure the unique relevant object as the truth-maker of utterances in apparently referential uses of names. In such uses, names seem to be about only one particular individual. When I said that Alfred resides in Princeton, I was speaking about a unique Alfred, not just anyone named “Alfred”. The definite description analysis on offer is for this reason attractive insofar as it will require that there be a unique individual that “The N” is about. Assuming a Russellian analysis of definite descriptions, my utterance of [1] will be true if and only if there is at least one individual named “Alfred”, at most one individual named “Alfred”, and whatever individual is named “Alfred” also resides in Princeton. However, because, for nearly all names, many individuals have the name, “The N” will almost always be an incomplete definite description. Yet it seems that we do not fail to express truths with utterances like mine of [1]. To secure uniqueness, predicativists have naturally drawn on resources used by defenders of a Russellian analysis of definite descriptions to deal with other incomplete definite descriptions, namely quantifier domain restriction. My utterance of [20], a sentence containing a quantifier, can be true if every orange on my tree is ripe even if there are oranges elsewhere in the world that are unripe. [20] Every orange is ripe. [20’] Every orange [on my tree] is ripe. 18 Fara [ms], 9. The idea is that my utterance provides a contextual restriction on the domain of oranges so that what I say is true just in case every orange on my tree is ripe, as represented in [20’]. Names in their apparently predicative uses can as well be so contextually restricted. My utterance of the quantified sentence [21] will be true just in case every individual named “Alexa” that is in the room is pregnant, as represented in [21’]. [21] Every Alexa is pregnant. [21’] Every Alexa [in the room] is pregnant. Similarly, in their apparently referential uses, when proper names function as predicates that occupy the nominal part of an incomplete definite description, a nominal restriction can be used to secure uniqueness, just as it can for common count nouns in incomplete descriptions.19 Just as my utterance of [22] can be supplemented with an implicit restriction to a certain cat, as in [22’], so too can my utterance of [1], as in [1’]. [22] The cat resides in Princeton. [22’] The cat [sitting on Nassau Street] resides in Princeton. [1] Alfred resides in Princeton. [1’] [The] Alfred [at the party] resides in Princeton. Can such nominal restrictions in fact suffice to ensure that names, in apparently referential uses, have the unique intended individual in their extension? With respect to the nominal restrictions offered here, it is easy to see that they will fail to suffice. The nominal restriction, at the party, introduces an incomplete definite description – there are many parties – to solve the problem of completing incomplete descriptions. There will be other individuals named “Alfred” at a party that will occur in the extension of the name in [1]. Likewise, the nominal restriction employing a proper name (“Nassau Street”) generates the same problems it is intended to resolve. Even if the speaker is in the happy circumstance in which there is only one cat sitting on the Nassau Street that runs through Princeton, there will be other cats on other streets named “Nassau Street”. Fara favors an alternative type of restriction that appears to sidestep the problem. On her preferred analysis, the restriction to supplement incomplete definite descriptions involving both ordinary count nouns and proper names is given thus: [22’’] The cat [that I am talking about] resides in Princeton. [1’’] [The] Alfred [that I am talking about] resides in Princeton. Clearly, this type of restriction secures the unique intended object in the extension of the terms. Fara maintains that such self-referential, meta-semantic restrictions are available whenever no other natural uniqueness-securing restriction is available. 19 Cf., Stanley and Szabo [2000] and Stanley [2002]. There are numerous challenges that can be advanced to this way of securing uniqueness. I leave them to the side here because such problems do not pertain specifically to the predicativist analysis of proper names per se but rather to any purely descriptivist defense of a Russellian theory of definite descriptions. My goal is to present problems for the most promising versions and arguments in favor of the predicativist analysis of proper names – problems that have specifically to do with the account of proper names. This account offers a cogent way to capture the uniqueness inherent in apparently referential uses and at least does not suffer from the problems of the two Burge analyses. In any event, my criticisms cut across both the Burge-type demonstrative analyses and the Sloat-type definite descriptions analysis. Before embarking on that criticism, it is worth noting that while predicativists have attempted to explain away the problematic nature of sentences in the penultimate line in Sloat’s chart with these analyses of singular unmodified uses, none have attempted to explain away the asymmetry in the last line. While sentences like [1]-[4] are both acceptable and naturally construed as being about a particular, sentences containing common count nouns are neither acceptable nor so understood. Consider “Cat lives in Los Angeles”. The count noun “cat”, as it occurs bare in subject position, cannot designate a particular. This lack of complete parallelism between count nouns and proper names raises a serious worry for all predicative analyses of proper names, but at this stage in the debate is probably regarded by neither predicativists nor referentialists as decisive. §4 The Predicativist Uniformity Argument Predicativists claim that predicativism is theoretically superior to referentialism as a complete semantic theory insofar as it is more unified. Burge voices the claim to theoretical superiority thus: Our account covers plural and modified occurrences as well as singular, unmodified ones. A constants view not only is more complicated in that it must give a different semantics for these different occurrences (and fail to account as neatly for the obviousness of [(14)]). But it is also faced with the task of justifying its disunification. Appeal to “special” uses whenever proper names clearly do not play the role of individual constants is flimsy and theoretically deficient.20 Echoing Burge, Fara writes: “We should try as much as possible to uphold a unified theory of the semantics of proper names. Simplicity is a virtue, not least of all in a semantic theory.”21 Elbourne maintains that referentialists will invariably have an “uneconomical” theory.22 All predicativists maintain that referentialists need to engage in special pleading to cordon off as “deviant” or “non-literal” occurrences of proper names like those in [5]-[10] that, they say, clearly do not function referentially. 20 Burge [1973], 437. Fara [2011], 9. 22 Elbourne [2005], 171. 21 Though predicativists are often not explicit about the primary source of their desires for uniformity, it is worth distinguishing two. One source is purely general desiderata about theoretical superiority: for all theories, other things equal, the more uniform and simpler the theory, the better. This is Burge’s primary motivation. The other source inheres in the theoretical motivations of proponents of generative grammar. The unification of the syntax and semantics of proper names and definite descriptions (and other singular terms as well) is desirable for those committed to an innately known Universal Grammar, for it reduces the amount of basic syntactic and semantic knowledge that a language learner must innately have access to. Elbourne is explicit that his desires for unification are rooted in this Chomskian project.23 Since not all predicativists have this latter motivation, my assessment of the uniformity argument is based on the former.24 None of the predicativists articulates any specific meta-theoretical or methodological principle that they are drawing on as a basis for declaring predicativism superior. A reasonably uncontroversial principle is this (or something like it): Uber Uniformity Principle: Other things equal, a theory that explains like phenomena uniformly is superior to one that does not. The Uber Uniformity Principle is intuitively appealing in its generality. But its generality is likewise the source of its limitations, for it does not specify what constitutes “like phenomena,” something that likely will be in dispute between predicativist and referentialist. Burge and Fara (and others) are not appealing to the Uber Uniformity Principle, or any such innocuous general principle. They are appealing, rather, to a principle that specifies exactly what is to count as “like phenomena” – Uniformity Principle 1. Uniformity Principle 1: Other things equal, a theory that explains the semantics of singular unmodified occurrences of names in the same way that it explains the semantics of those (and just those) pluralized, quantified, modified and otherwise determiner-fronted occurrences of proper names true of those that have the name is superior to a theory that does not. What Uniformity Principle 1 expresses is that, other things equal, a theory that offers the same semantics for apparently referential uses of proper names (like those exemplified in [1]-[4]) as it does for apparently predicative uses of proper names (like those exemplified by [5]-[10]), and only such uses – excluding at least the uses deemed non-literal like those in [15]-[17], is superior to a theory that does not. Uniformity Principle 1 is reasonably attractive, yet there are other uniformity principles that are equally, perhaps more, attractive. Consider Uniformity Principles 2 and 3: Uniformity Principle 2: Other things equal, a theory that explains the semantics of singular unmodified occurrences of names in the same way that it explains the semantics of all 23 24 Elbourne [2005], chapter 1. They are not incompatible and Elbourne clearly also desires unification on general grounds. pluralized, quantified, modified and otherwise determiner-fronted occurrences of proper names is superior to one that does not. Uniformity Principle 3: Other things equal, a theory that explains the semantics of all pluralized, quantified, modified and otherwise determiner-fronted occurrences of proper names in like fashion is superior to one that does not. Uniformity Principle 2 includes in “like phenomena” not just the apparently predicative uses of proper names as exemplified by [5]-[10], but others as well, including [15]-[17]. Other things equal, a theory selected by Uniformity Principle 2 would be more uniform, “simpler”, than one selected by Uniformity Principle 1. Uniformity Principle 3 groups together as like phenomena all pluralized, quantified, modified and otherwise determiner-fronted occurrences of proper names, not (or not necessarily) the apparently referential ones in addition. Other uniformity principles could be on offer as well. The predicativist’s Uniformity Argument against the referentialist can now be clearly stated: 1. Referentialists cannot supply a uniform semantic analysis of the apparently referential uses of proper names as exemplified in [1]-[4] and the apparently predicative uses of proper names as exemplified in [5]-[10]. 2. Predicativists can supply a uniform semantic analysis of the apparently referential uses of proper names as exemplified in [1]-[4] and the apparently predicative uses of proper names as exemplified in [5]-[10]. 3. Uniformity Principle 1: Other things equal, a theory that explains the semantics of singular unmodified occurrences of names in the same way that it explains the semantics of those (and just those) pluralized, quantified, modified and otherwise determiner-fronted occurrences of proper names true of those that have the name is superior to a theory that does not. 4. Conclusion: Predicativism is superior to referentialism. I have offered the “other things equal” clause to at least make plausible the uniformity principle on offer. But it is worth noting that predicativists typically and often blithely present their uniformity considerations as decisive. Left entirely out of theory assessment are considerations about the semantic theory’s intuitive plausibility; explanatory power and comprehensiveness; simplicity, construed as independent of uniformity; coherence with theories of how and why proper names are given to particulars, how proper names are used within pragmatics, how proper names are psychologically processed, and so on. I reject this methodology.25 We should not regard uniformity as the sole or decisive Speaking of his BNC, Burge says: “I do not intend to define ‘given’ or ‘appropriate way’. It is not incumbent on us (as truth theorists) to define the conditions under which proper names, or any other predicates, are true of objects. The vague necessary and sufficient application condition for proper names 25 factor in semantic theory selection. This issue deserves serious discussion that I hope to engage in elsewhere. Here, I do not want my case against predicativism to depend upon my favoring a different methodology for semantic theory selection. My fundamental challenge to predicativism shall employ exactly the same tools and the same methodological perspective as the predicativist. For the sake of argument, uniformity considerations are deemed decisive. §5 The Fundamental Challenge to Predicativism: the Limited Scope of BNC/BCC My challenge to predicativism is simple: the BNC/BCC are limited in their scope. They do not supply the correct truth conditions for numerous uses of proper names taking the plural, definite and indefinite articles, quantifiers, and other determiners. I shall present here a fairly long series of different types of examples for which the BNC/BCC give intuitively incorrect truth conditions. Since the predicativist’s likely strategy will be to explain the cases away piecemeal, a large and robust supply at the outset will prove advantageous. My first set of examples, due to Boer in the lone mid-1970s critical piece on Burge [1973], involve dynasty and blood names. Common dynasty names like “Romanov”, “Tudor”, “Hapsburg”, and famous family names like “Kennedy” and “Fonda” are used to apply to members of a certain family, where membership is typically determined along bloodlines or marriage. Suppose that my barber’s name is “Joe Romanov”. He is not in any way related to the Romanovs of the Romanov dynasty. Then [23] is intuitively true. which I have offered may be regarded as a mere stand-in for a full-fledged empirical account of how objects get proper names attached to them. Baptism, inheritance, nicknaming, brand-naming, labeling may all be expected to enter into such an account. Semantics, however, need not await the full returns of sociology.” Burge [1973], 435. (Fara makes similar remarks about not having to specify the conditions under which individuals come to be called by a certain name.) I agree that predicativists may offer up a truth theory that includes vague undefined clauses like the BNC/BCC involving the notions of having been given a name and being called by a name. But to the extent that this remark is aimed at cordoning off semantic theory evaluation from the “sociology” of how individuals come to have the names they have, it strikes me as high-handed. In assessing the relative worth of semantic theories, uniformity of semantic clauses is not decisive. In particular, I reject the idea that the semantic clauses of a theory of proper names need not cohere with the analysis of how and why individuals come to have the names that they do. The analysis of how names initially come to be names of individuals is part of our overarching theory of names. It is part of what we need to “unify” truth conditions with. For instance, if the account of how a name comes to be a name of a certain individual incorporates direct demonstrative reference (as I think it must), then direct reference is a part of the overarching semantic theory. Then, even a predicativist has direct reference in the overarching semantic theory and is in no finer position – has no “simpler” theory – than the referentialist. [23] Joe Romanov is not a Romanov. Yet according to the BNC/BCC, [23] is false. Being named “Romanov” is not sufficient for being a Romanov. Suppose it is discovered (through extensive genealogical records) that Walter Cox is a member of the Romanov dynasty. Then [24] is true. [24] Walter Cox is a Romanov Yet according to BNC/BCC, [24] is false because Walter Cox is not named “Romanov”. Similarly, the truth of [25] turns upon the number of tragic deaths of persons in the Kennedy family, where this includes persons that are not named “Kennedy” (e.g., Maria Shriver). [25] Many Kennedys died tragically. As Boer showed, it is easy to generalize to ordinary, non-dynasty, non-famous family names. If Sam Smith learns that he is not the biological father of his son Lenny Smith, he can truly say [26] Lenny Smith is not a Smith. If he discovers that Jim Jones is the biological father of Lenny, he can truly say [27] Lenny Smith is a Jones. On the BNC/BCC, both [26] and [27] are false. The Boer-type cases involving proper names that are applied to individuals who are members of a certain family are but one type of counterexample to BNC/BCC. The next set of examples involve proper names that are used to designate certain salient characteristics of a certain individual, or of a family, or even that are simply associated with the name qua name. Suppose that Lena has three daughters two of whom strikingly physically resemble her, one of whom does not. One can say truly of the first two [28] Two little Lenas just arrived. and truly say of the latter [29] She is not a Lena. [29] is true even if the referent of “she” is an individual named “Lena”. Here the proper name is applied to those and only those who closely resemble Lena. The same semantic structure is manifest when the name is used to apply to those having certain characteristics associated with a family. When I exhibit flashes of anxiety, my husband says [30] to draw attention to my possessing a trait common to the family of my upbringing. [30] You’re definitely a Jeshion. Speaking of Teddy Kennedy III, who has salient qualities typical of many members of the Kennedy family, one can say, truly, and non-obviously [31] Teddy Kennedy is a real Kennedy. Again, the BNC/BCC do not capture the right truth conditions. The truth of [30] and [31] does not hinge upon my being named “Jeshion” or Teddy Kennedy III being named “Kennedy”, respectively. Proper names fronted by an indefinite article can be used as well to flag characteristics stereotypically associated with the name itself. Upon meeting someone who strikes me as being rather crusty and staid, I say [32] He’s definitely an Orville. In this use, the characteristics made salient by the name are stereotypically associated with the oldfashioned name “Orville” itself, not with any particular person, or persons, so-named. Similarly, I may say [33] The new principal is such a Priscilla. to indicate that the principal is prissy and delicate. Here, as with “Orville”, the characteristics that are made salient are associated with the name itself, though in this case the associations are probably tied to the phonological properties of the name. This class of cases obviously possesses strong structural parallels to examples [15]-[17]. Whether they therefore ought to be treated as “metaphoric” or “non-literal” and therefore ought to be cordoned off for separate semantic treatment is a matter I take up in the next section. In another set of examples, proper names function to indicate a subject’s sense of identification with a family. My mother, when she got married, changed her name from “Marilyn Kaufman” to “Marilyn Jeshion”. Occasionally, she would remark [34] I am a Kaufman, not a Jeshion. The truth of [34] does not turn upon whether my mother exhibits traits in common with the family of her upbringing, but rather upon whether she identifies with that family. Likewise, consider the case of an adoptee, Lenny Larson, who just came to know his biological father, Ben Barton. Lenny could reassure his adoptive parents of their importance to him and his sense of identification with them by saying, [35] I am a Larson, not a Barton. Again, the truth of Lenny’s statement does not turn upon whether he has traits of the Larson or Barton family, but rather his own sense of identification with the Larson, and not the Barton, family. Proper names are also frequently used to designate objects that have been produced or designed by a certain individual. Consider [10], a paradigmatic sentence used by the predicativist to exemplify the necessity of BNC/BCC truth conditions to secure a unified semantics. [10] Two Stellas are inside the museum. Yet the BNC/BCC offer up the wrong truth conditions if what is meant is that there are two paintings by Frank Stella inside the museum. The paintings themselves are no more named “Stella” than I am. As examples of quantified and pluralized names so-used, take these: [36] No Stella is better than any Picasso. [37] Some Gehrys are well-constructed; some aren’t. Here again, the BNC/BCC are off – the names in [36] and [37] are not correctly applied to (“true of”) those individuals that are named “Stella”, “Picasso”, and “Gehry”. The last set of examples involves proper names used to designate individuals fashioned as replicas, copies, models, or some other variety of representation of some individual. Consider [38] [38] Two Osama bin Ladens came to the Halloween party. My utterance of [38] is true just in case there are two individuals dressed as Osama bin Laden at the Halloween party, not just in case there are two individuals with the name “Osama bin Laden” at that party. Likewise, in my quest to bedeck the piano with a little bust of my favorite composer, I might get this response from the merchant [39] I’m terribly sorry, we have two Mozarts, a Beethoven, even a Joplin, but no Bachs. I can order one for you. Again, the truth of the merchant’s remark is not given by BNC/BCC. Examples [23]-[39] are not recherché, certainly no more than are examples [5]-[10]. I would venture a guess that many of the varieties of examples of uses of proper names just sketched are empirically more common than the variety exemplified by [5]-[10]. But no matter – nothing hinges upon this. The first important point is that [23]-[39] are bona fide uses of proper names that any semantic theory of proper names must confront and, as predicativists like to say, may not sweep aside as special cases, at least not without special justification for doing so. The second important point is that the BNC/BCC deliver an incorrect semantics for the proper names in [23]-[39]. Further, because there is a large and varied set of uses of apparently predicative proper names to which the BNC/BCC does not apply, the Semantic Dependence rationale for predicativism is off the table. After all, Semantic Dependence suggests that [5]-[10] are the set of cases relevant for giving the semantics of the apparently referential uses [1]-[4] and this is supposed to be confirmed by the fact that the BNC/BCC unifies the semantics of proper names. That rationale is gone, unless of course the predicativist can demonstrate that [5]-[10] is the privileged set of (apparently) predicative uses of proper names relevant for giving the semantics of [1]-[4], and then has a convincing way to explain away as “special” [23]-[39]. The third important point is that these examples reveal that it is misguided to regard sentences having the same form as [14] as expressing logical truths, modulo an existence assumption, and to regard that claim as support for predicativism. True, “Aristotle is an Aristotle” does express a truth on the assumption that the second occurrence of “Aristotle” is interpreted as having a meaning given by the BNC/BCC. And so will any sentence of the form “N is an N”. But that innocuous claim isn’t Burge’s. He is claiming that sentences of the form “N is an N” are logical truths (modulo an existence assumption), and that this is evidence for, support for, predicativism. But sentences having the form “N is an N” are not always true. Take “Lena is a Lena”, for the use that means Lena strikingly resembles Lena. It is, as in our examples, false. “Picasso is a Picasso,” when the second occurrence of “Picasso” is interpreted as indicating produced by Picasso, is false. To reply that we must interpret “N is an N” in such a way that the second occurrence of the name is governed by the BNC/BCC presupposes what it is supposed to establish.26 §6 Meeting the Fundamental Challenge – The Case for Special Standing: Ellipsis and Non-literality Is there a way out for the predicativist? As I intimated above, one possible way out is to maintain that the [5]-[10] uses have special standing, are the paradigmatic or distinguished class of apparently predicative uses of names, and thus the BNC/BCC truth conditions offer the meaning of names in their apparently referential uses. This may involve trying to show that the [23]-[39] examples are somehow deviant or just that the [5]-[10] examples are semantically special. Assuming such a case can be made, the attractions of this route are obvious. But notice as well the costs. Leaving aside the irony in predicativists’ appealing to special standing, by regarding the [5]-[10] type-uses as special, predicativists will have compromised their claims to theoretical superiority. That is, because BNC/BCC do not apply to the extensive range of cases exemplified by [23]-[39], the theory will not be fully unified. A different set of conditions will have to be offered for the semantics of the [23]-[39] type-uses. In a cryptic response to Boer’s examples involving blood names, Burge states: “There are, of course, various senses of proper names as predicates--metaphorical uses, aliases, nicknames, "blood names" (as when Greenberg is a Rothschild because he is descended in the right way) and demonstrative senses (as when we say "Teddy is a Kennedy" and mean "Teddy is one of those, contextually delimited, Kennedys"). Mixing these senses to get falsehoods does not suffice to show that proper names are not predicates.” Burge [1977], 344. Burge’s response misses the force of the examples. The worry is not just that you can get falsehoods, but that his BNC does not offer up the right truth conditions for uses of proper names as in [23]-[39], and thus uniformity is compromised. Furthermore, while it is correct that examples like [23]-[39] do not suffice to show that names are not predicates, they do suffice to show that the Uniformity Argument put forward by predicativists is unsound. The predicativist has not unified semantics with the BNC and short of a demonstration that the [5]-[10] uses are the uses for understanding the semantics of the apparently referential uses, there is no argument left for accepting a semantics governed by the BNC. 26 But is there a case for “special standing” to be made? One option would be to claim that [23]-[39] are deviant or special cases because they are elliptical for a content that excises the plural or determiners. For example, [23] is elliptical for “Joe Romanov is not a member of the Romanov dynasty.” [28] is elliptical for “Two little ones that strikingly resemble Lena just arrived.” [32] is elliptical for “He has qualities stereotypically associated with the name “Orville”.” [35] is elliptical for “I identify with the Larson family, not the Barton family.” [37] is elliptical for “Some buildings designed by Gehry are well-constructed; some are not.” [38] is elliptical for “Two persons dressed as Osama bin Laden came to the Halloween party.” Appeal to ellipsis will not do, though, because whatever rationale may be advanced for regarding [23][39] as elliptical will apply equally to [5]-[10], resulting in analyses that mention but do not use the name. The following claims are no less plausible than the preceding ones: [5] is elliptical for “There are relatively few persons named “Alfred” in Princeton.” [6] is elliptical for “A person named “Alfred Russell” joined the club today.” [8] is elliptical for “The youngest individual named “Teddy Kennedy” bit my son.” Many referentialists have long interpreted [5]-[10] meta-linguistically, so the appeal to ellipsis looks to be of little value to predicativists. An alternative way to substantiate the claim that the [5]-[10] uses are semantically special is to try to circumscribe cases [23]-[39] as deviant on the grounds that they are non-literal applications of proper names. Recall that this is how predicativists and non-predicativists alike construe [15]-[17] – as nonliteral insofar as the uses are metaphorical. (Burge: “Literal use contrasts with metaphorical use.”27) Predicativists then maintain that these examples justifiably receive a semantics that is not governed by BNC/BCC. Their likely strategy, then, would be to offer [23]-[39] an analogous non-BNC/BCC semantics (whatever it may be), and to regard this separate treatment as also justifiable, grounded in their non-literality. To evaluate this proposal, separate two issues: one, the appropriateness of regarding the cases in [23]-[39] as somehow non-literal, as in this respect akin to [15]-[17], and two, the appropriateness of regarding non-literality as a justification for a different semantic treatment (for the [15]-[17] uses as well as [23]-[39]). On the former, start by assuming (for the sake of argument) that the [15]-[17] uses are nonliteral insofar as they may appropriately be regarded as metaphoric. The worry is then that the portrayal of a large range of cases in §5 as metaphoric is most unpersuasive. There is nothing metaphoric about using names to indicate dynasty membership [23]-[24]; or bearing a genetic relation to a parent or family [25]; or identification with a family, quite independent of genetic relations [34], [35]; or a creation’s creator [36], [37], [10]; or that which a representation depicts [38], [39]. To say that an adoptee “is a Barton” and 27 Burge [1973], 434. Guernica “is a Picasso” and a bust “is a Bach” is no more non-literal than it is to say of me that I am “a Jeshion” insofar as I am so-named. All of these uses are no more metaphoric uses of proper names than are [5]-[10].28 Of course, one can say, as Burge does, that in contrast with metaphorical uses, “literal uses – whether or not in singular unmodified form – involve application only to objects that bear them.”29 But this is patently question begging. Of course, for other examples, this route seems more promising, for the names appear to function akin to the way names do in [15]-[17], which may seem to be a special variety of metaphors. Compare [23] Two little Lenas just arrived. [24] You’re definitely a Jeshion. [32] He’s definitely an Orville. [16] Dan Quayle is no Jack Kennedy. In each of these, the proper name, in the context of use, functions to make salient certain characteristics of the individual that the name names, whether it be an individual who bears the name, a family, or the name itself. In this respect, they parallel the way many classical metaphors semantically express or conversationally implicate figurative content or simply bring to mind certain associations.30 In Shakespeare’s [40], Romeo [40] Juliet is the sun. makes salient certain contextually relevant characteristics of the sun and, depending upon the favored theory of metaphor, would be taken to have expressed or implicated or brought to the hearers’ mind that Juliet is radiantly beautiful, soul- and body-warming, central to his world, and so on. Leaving aside the correctness of these accounts of metaphor, the analogy seems appropriate and compelling. Nevertheless, it is limited in the philosophical work it can do here. Subsuming these cases to metaphoric uses will be fruitful as a means of separating off [5]-[10] as possessing special standing only if all the other cases just considered can be deemed deviant for reasons independent of being metaphoric, which seems unlikely. Even if a case can be made for construing some of our examples as akin to metaphors and some as otherwise non-literal, all the while maintaining that examples [5]-[10] are neither metaphors nor otherwise non-literal, the predicativist still has work to do. For a name to function non-literally is one thing. For it to possess, on that basis, a distinct and separate semantic treatment is another. So the 28 Is there a notion of non-literality that does not depend upon being metaphoric? Possibly. But, again, I doubt that there is a notion of non-literality applicable to all of our cases but not equally applicable to cases [5]-[10]. 29 Burge [1973], 434. 30 Different theories of metaphor will offer up different accounts of how the salient characteristics are expressed: some will offer up a figurative meaning as semantically encoded, Griceans will suggest such meaning is conversationally implicated, and Davidsonians will claim that there is often no specific content expressed or conveyed at all, and in those instances in which it is, the content is generated through associations, and is not a conversational implicature. predicativist needs to justify taking the non-literality of [23]-[39] and [15]-[17] as grounds for exemption from the semantics governed by the BNC/BCC, which will apply only to apparently referential uses and [5]-[10]. I will not explore any such proposals on behalf of the predicativist. I believe that recognizing a form common to non-referential uses of proper names should quell instincts toward developing this approach. Proper names as used predicatively have a common form. In a context of use, they signal a certain relation to the name’s referent, where the name itself, in the context, either refers to an individual, a family, or the name itself (perhaps others). The following accounts of application conditions reveal the uniformity in the various different (apparently) predicative uses of proper names we have considered, including the predicativists’ favored [5]-[10], the metaphoric uses [15]-[17], and [23]-[39]. [5] There are relatively few Alfreds in Princeton. “Alfred” is true of individuals that R[bear N[the name “Alfred”]]. [15] George Wallace is a Napoleon “Napoleon” is true of individuals that R[have salient characteristics of N[Napoleon]]. [10] Two Stellas are inside the museum. “Stella” is true of individuals that R[bear N[the name “Stella”]]. “Stella” is true of individuals that R[were produced by N[(Frank) Stella]]. [25] Many Kennedys died tragically. “Kennedy” is true of individuals that R[are members of N[Kennedy-family]]. [28] Two little Lenas just arrived. “Lena” is true of individuals that R[strikingly physically resemble N[Lena]]. [32] He’s definitely an Orville. “Orville” is true of individuals that R[have characteristics stereotypically associated with N[the name “Orville”]]. [38] Two Osama bin Ladens came to the Halloween party. “Osama bin Laden” is true of individuals that R[came dressed as N[Osama bin Laden]]. The common form is this: “N” is true of individuals that are R to N, where “R” is a relation made salient in the context, and “N” refers to an individual, family with that name, or the name itself. In light of this evidence for a common form, I would conjecture that the best semantics of proper names supplies a common semantic structure to the analysis to proper names in all of these uses, and would conclude that the predicativist’s case for the special standing of [5]-[10] is hopeless. Furthermore, given this common form, there is reason to think that a semantics is available31 that will be at least as, if not more unifying than the predicativist’s Uniformity 1 – Uniformity 2 or Uniformity 3 appear to be solid, and superior, competitors. §7 Meeting the Fundamental Challenge – A Generalized Predicativist Analysis Appreciating the common form in all the (apparently) predicative uses of proper names, predicativists might respond with an alternative strategy aimed at generalizing their semantic theory. They may alter their theory, supplanting BNC/BCC with a more general rule or general form of a rule governing the truth conditions of all proper names, and then claim theoretical superiority over referentialism on account of proper names having only one type of semantic value – as predicates, whereas the referentialist is supposed to require proper names to function referentially as well as predicatively. There are numerous problems here. First, notice that in shifting to a more general theory, the predicativist has thereby (though perhaps only implicitly) conceded that the [5]-[10] uses lack special standing as predicative uses of names. In consequence, the predicativist no longer possesses the main argument originally advanced in favor of predicativism – that proper names, in both apparently referential uses and predicative uses, have the same meaning. That is, lacking the ability to appeal to the BNC/BCC as itself unifying the semantics, the predicativist lacks a rationale for adopting a predicativist semantics of apparently referential uses. Second, the predicativist will have to engage in fancy-footwork to avoid direct reference in capturing the truth conditions in some of the examples. For some, the predicativist will likely try to work the BNC/BCC into the semantic analysis, as in the following ways of handling “Lena” in [28] and “Osama bin Laden” in [38]. [28] Two little Lenas just arrived. “Lena” is true of individuals that R[strikingly physically resemble N[an individual named “Lena”]] [38] Two Osama bin Ladens came to the Halloween party. “Osama bin Laden” is true of individuals that R[came dressed as N[an individual named “Osama bin Laden”]] But it is unclear how the predicativist can handle examples like [32] and [33], where, on the analysis offered above, there is reference to the name itself. [32] He’s definitely an Orville. 31 Do not construe this exemplification of the common form of these cases as a presentation of the semantics of these cases. While I believe this form, informally sketched here, does hint-at a certain semantics, the development of a positive position is well beyond the scope of this paper. [33] The new principal is such a Priscilla. After all, on these, “Orville” and “Priscilla” are true of individuals that have characteristics associated with the name itself, not with anyone who in fact has the name. Third, even on analyses like [28] and [38] in which the BNC/BBC is worked into the overall truth conditions, it is far from clear that the predicativist has advanced an overall more unified semantics. Working in the BNC/BCC when direct reference suffices complicates the overall semantics. Let me wrap up the main challenge. In §5, I have offered a large set of cases of uses of proper names to which the predicativist’s BNC/BCC truth conditions do not apply. None of the responses considered looks promising. Consequently, the predicativist’s Uniformity Argument, as presented in §4 employing Uniformity Principle 1, is misbegotten. If predicative uses of proper names were limited to the [5]-[10] uses, perhaps the predicativist would have a leg up on the referentialist (assuming here the methodological standards of the predicativist). But they are not, and so alternative principles for deciding which theory best unifies semantics must be sought. In any event, referentialism is not vulnerable to the Uniformity argument advanced by predicativists. §8 Questioning the generality of pluralization and modification of proper names My discussion thus far has targeted the general applicability of the semantic clauses that the predicativist offers up as a means of unifying the semantics of proper names. What about the claims made by various predicativists about syntax? Sloat, Fara, Elbourne, and Matushansky regard the existence of the apparently predicative uses of proper names as revealing facts about their syntax, as well as their semantics. They reason as follows: common count nouns admit of pluralization, quantification, take definite and indefinite articles and numerical determiners. So too do proper names, as evidenced by [5][10] and the Sloat chart. The structural parallels reveal a deep point about proper names – that proper names (once supplemented with the analysis of how to construe singular unmodified uses) exhibit the same syntactic properties as common count nouns, and so are to be regarded as a species of count nouns. In taking proper names to be but a species of count noun, the predicativist invariably takes on a strong commitment: that any proper name, qua count noun, admits of pluralization, quantification, takes definite and indefinite articles, and numerical determiners, and, in doing so, retains its meaning. As a count noun, “cat” may be pluralized (“cats”), quantified (“some cat”), fronted by definite and indefinite articles (“a cat”, “the cat”), and numerals (“three cats”), and its meaning stays constant: “cat” applies to domesticated felines and so “three cats” applies to three domesticated felines, not three things that are named “cat”, not three things that are relevantly similar to cats. Since this obtains for any count noun, if I introduce a new term into the language as a count noun, say “vad”, then it too must admit of pluralization (“vads”), quantification (“some vad”) and so on, and its meaning, whatever it may be, will stay constant throughout. Furthermore, all such pluralizations, quantifications and so on of count nouns ought to make sense, and do so simply in virtue of our understanding of the count noun as a count noun. Drawing on proper names that are names of people, the predicativist saw in [5]-[10] just this pattern, as in “Smith”/“Smiths”/“Some Smith”/“A Smith”/“The Smith”/“Three Smiths”. As Sloat himself noted, in all of these, “Smith” has the constant interpretation “person we call “Smith””, and even added that the “free selection of determiners with proper nouns does not permit the formation of a number of structures requiring special interpretations.”32 With the BNC/BCC introduced to explain names’ meanings, the person-name examples do appear to exhibit the general properties of count nouns. But it is not apparent that all proper names admit of pluralization, quantification, and so on without inducing a shift in meaning. Excellent examples are proper names that are not names of people and that are the sole or by far the most well-known bearers of the name. Consider “Watergate”, where this is understood as applying to the political scandal, as in [41], and “Watergates”/”Some Watergates”/ “A Watergate”/ “The Watergate”/ “Three Watergates”. These strain their construal as count nouns, for as count nouns, they should naturally take the pluralization and determiner-fronting without a shift in meaning. But it is difficult to construe any of these as carrying the meaning as given by the BCC/BNC. [41] Watergate was a political embarrassment. [41*] Some Watergates are a political embarrassment. [41**] Three Watergates are (will be) a political embarrassment. To make sense of [41*] and [41**], we read them (if they make sense at all) as being about events that are relevantly like Watergate, not about other events – or hotels – that are so-named. Likewise, [42*] seems to defy a reading that is about events named “Kristallnacht”, and certainly encourages “special interpretation”. To make sense of [42*], we read it as about events relevantly similar to Kristallnacht. For the pluralizations of the name in [43], where the intended referent is a certain masterpiece by Tolstoy, we are hard-pressed to even understand them as about entities that are named “Anna Karenina”. It does not apply to all those dogs and cats that have been so-named. We naturally construe them as applying to renditions of Tolstoy’s book [43*] or to particular copies of that book [43**]. [42] Kristallnacht was horrifying. [42*] There have been relatively few Kristallnachts. [43] Anna Karenina is engrossing. [43*] Some Anna Kareninas are engrossing; some are boring. [43**] Those Anna Kareninas are torn. What is the import of these examples? First, the fact that we feel impelled to give them a different meaning when pluralized and determiner-fronted seems to be explained by the fact that we possess knowledge that the proper names have unique referents. This suggests, in turn, that the reason why [5]32 Sloat [1969], 29. [10] seem to be non-defective and admit of the BNC/BCC readings is because we possess social, contextual knowledge that the names in those examples are not uniquely applicable. We know that there are many persons that are called “Alfred”. What the predicativist is taking as evidence for a deep syntactic and semantic fact is rather rooted in knowledge about the prevalence or uniqueness of particular names, not about their simply being names. Second, the difference between these examples and [5]-[10] suggests that we should honor a distinction between specific names, names of individuals, as in [1]-[4], and generic names, name-types available to be given as specific names to an individual. “Picasso” in [3] is a specific name for one amazing artist. Specific names are individuated by their naming event, by acts of baptism: The specific name “Picasso”, given to an individual A at t1 by an act of baptism, is individuated by that very act of baptism. Those that use the name “Picasso” for A use it with the intention to tap into the convention that was established with that act of baptism. “Picasso” is also a generic name, one that can serve as a template for generating specific names.33 The apparently predicative uses in [5]-[10] are uses of generic names whereas the uses in [1]-[4] are of specific names.34 Generic names seem to function in much the way that brand names function, which is different from the way that proper names function. Consider [44]-[46]. [44] Apple will survive without Steve Jobs. [45] I have only had Apples. [46] Some Apples are more powerful than others. [44] includes a use of a specific name, “Apple”, that refers to a certain company. Pluralized and quantified sentences like [45] and [46] involve the use of a brand name, which does function in some ways like a count noun, applying to things made by Apple. In light of the foregoing argument, it is worth considering the possibility that all of our predicative examples, [5]-[10], [15]-[17], [23]-[39], be recognized as instances of use of a kind of (or quasi-) brand-name. * Kaplan marks this distinction in his [1990] and employs the terminology of “generic” and “common currency” names. I am using Sainsbury’s terminology of “generic” and “specific” here. Sainsbury characterized generic names as “templates” for specific names in his [ms]. 34Why not make this distinction at the outset, confronting the predicativist head-on with the claim that the uses in [1]-[4] are instances of specific names, while the uses of [5]-[10] are instances of generic names? The answer: it is not the kind of argument that will be persuasive to the predicativist or one who is yet uncommitted to a theory. At commencement of the dialectic, the predicativist can rightly refuse to honor the semantic significance of the common currency-generic distinction, and can justifiably simply deny that there is any ambiguity in the uses of [1]-[4] and [5]-[10]. Furthermore, doing so would be unhelpful in the attempt to reveal what is misguided with the Uniformity Argument. 33 It would be easy to misconstrue or overstate what I’ve done here. My aims have been almost exclusively critical, largely confined to undermining the Uniformity Argument advanced by predicativists who embrace a semantics given by BCC/BNC. I’ve also tried to demonstrate that the three rationales supporting this version of predicativism are misbegotten. 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