Cultural sociology, materiality and object-relations. Reframing modes of cultural understanding through the study of things. Dr Ian Woodward The frontiers of social theory and cultural inquiry have been advanced by the affordances of object-oriented analyses and, more critically, a material ontology. Objects, things and materials are the stuff of new ecologies of meaning and practice, whereby social structures, global networks, cultural ideals, social values and human bodies have been shown to be materially fashioned and constituted. Studies of object ecologies, material culture and things have challenged how we think about the nature of mundane experiences, modes of social communication and performance, and networks of social affiliation. In all of these fields, the material basis of social life has been uncovered and emphasised. In this mode of theorising, the links between materiality, emotion, imagination and the unconscious are emphasised, where material agents are realized as central to expressing and transitioning ideals, symbols, and discourses. In the cultural tradition, we need to look toward, but also beyond the innovative field of techno and science-based object studies to understand objects in their expanded cultural sense: as material, concrete expressions of cultural ideals, desires and fantasies. Consistent with the recent expansion and influence of materiality and object studies across disciplines but focused on cultural sociology, the core theoretical theme of this paper will be the links between objects and social practices, emotion, imagination and the unconscious. On a more expansive note, the paper seeks to bring matters of symbolisation, the unconscious, and emotion to accounts of materiality as constructive of social and cultural power.