Note: Please use your partially filled-in form (first three columns) to complete the final two columns before
beginning a new cycle.
Orange Coast College Program Review 2010 – 2011
Department: Business
Wing/Division: Instructional/Business, Computing and Career Services
Program Name: _The Business Administration Program_
Program Lead: _Charles R. Zellerbach_______________________________
Type of Outcome:  CSLO ________________________x PSLO __Business Administration____ (please check type of outcome)
(Identify Course)
(Identify Program)
Institutional Student Learning Outcomes: Communication; Thinking Skills; Global Awareness; Personal Development & Responsibility
Program
Mission
Statement
Intended Outcomes
Cite the
departmental or
program mission
statement.
What will students be able to think, know,
do, or feel because of a given educational
experience in a course or a program?
The Business
Administration
Program
consists of two
certificates:
Business
Administration
Certificate of
Achievement
and
Entrepreneurship
Certificate of
Specialization.
The Business
Administration
List all SLOs/PSLOs
Business Administration
Certificate of Achievement
This certificate is designed to
provide the opportunity for the
transfer business major to achieve
an Associate in Arts or Associate
in Science degree.
Which ISLO is outcome linked to?
Certificate of Achievement
Upon successful completion of
the Certificate of Achievement in
Business Administration,
graduates will be able to:
 Function effectively in
Means of
Assessment &
Criteria for
Success
What are the specific
assessment tools that will
establish the degree &
extent of what is to be
achieved?
What is the criterion for
success?
Means of
assessment:
A combination of
direct and indirect
assessment measures
will be utilized
whereby student
achievement of each
PSLO is assessed
(directly) by
instructors’
observations and
(indirectly) by student
Analysis of Data Collected
Use of Results
(To be completed after assessment of PSLOs)
Include any resources on Doc. V
(To be completed after assessment of
PSLOs)
Summarize findings vis-à-vis outcomes, means of
assessment, & criteria for success. Include your process for
determining who participated in the assessment and the
sample size.
What do the data tell us about program
improvement:

What, if anything, do we need to
do at the program or course level
to improve student learning or
service?

What resources are necessary?
What do the data tell us about your process in terms of
goals, outcomes, and means of assessment, defined criteria
for success, implementation process, and data collection?
All students (100%) requesting and applying for
a certificate of achievement in Business
Administration were asked to complete the
required self-assessment instrument. After
multiple attempts, 6 of 9 graduating students
replied to the survey. Data were collected and
compiled by Charles R. Zellerbach, the lead for
the program.
At the time of the assessment, 9 students had
applied for the certificates of achievement in
Business Administration for Spring 2011.
100% of students achieved PSLO
#1, which exceeds the goal set of at
least 75% attainment.
100% of students achieved PSLO #
2, which exceeds the goal set of at
least 75% attainment.
66.7% of students achieved PSLO
# 3, which falls below the goal set
of at least 75% attainment.
Certificate of
Achievement’s
mission
statement is:
This certificate
is designed to
provide the
opportunity for
the transfer
business major
to achieve an
Associate in Arts
or Associate in
Science degree.


entry-level business
positions or at a fouryear college business
program using the skills,
principles, and tools
they have acquired.
Effectively apply and
utilize the business
principles and
techniques they have
learned in a business
environment or at a
four-year college
business program.
Demonstrate effective
written and/or oral
skills.
self-assessments. At
the completion of the
certificates of
achievement, all
applicants must have
completed all
required coursework
with a grade of C or
better and will also be
asked to complete a
self-assessment
(attitudinal
survey/questionnaire).
All students in most
courses will be
required to present
cases and/or projects
demonstrating the
application of the
knowledge acquired.
Criteria for success:
The benchmarks the
program sets for the
outcome and against
which the outcomes’
performance is
judged by the faculty
within the department
are as follows:
1.
On a graduation
questionnaire,
75% of students
will indicate they
“agree” or
“strongly agree”
that they feel
more confident in
The results of the assessment for the certificate
of achievement in Business Administration was
as follows:
1.
On the graduation questionnaire, 100%
of students surveyed indicated they felt
confident in their ability to function
effectively in entry –level business
positions using the skills and
knowledge they had acquired.
2.
On the graduation questionnaire, 100%
of students indicated they felt
confident in their ability to effectively
utilize the principles and techniques
they had learned.
3.
On the graduation questionnaire,
66.7% of students surveyed indicated
they felt more confident in their ability
to communicate effectively and
persuasively.
The division has recently reviewed
the rates of success for the three
PSLO’s creating a three tiered
category matrix. In addition, the
results of the survey have low
statistical reliability given the low
response. We need to reevaluate
how we handle the survey process
to insure a better response. We
will plan on meeting this fall to
discuss potential strategies and
action plans.
2.
3.
their ability to
function
effectively in an
entry-level
positions in my
field using the
skills and
knowledge I have
acquired.
75% of students
completing the
CA program will
indicate they
“agree” or
“strongly agree”
on an attitudinal
survey/questionn
aire (graduation
questionnaire)
that they feel
confident in
their ability to
apply their
acquired
knowledge and
skills. And in
most courses,
students will
have been
required to
present cases and
projects
demonstrating
their ability to
apply what
they have earned.
75% of students
will indicate on a
graduation
questionnaire
that they “agree”
or “strongly
agree” that they
feel more
confident in their
ability to
communicate
effectively.
SLO #1
Upon successful completion of
the Certificate of Achievement in
Business Administration,
graduates will be able to:
Function effectively in entrylevel business positions or at a
four-year college business
program using the skills,
principles, and tools they have
acquired.
SLO #2
Upon successful completion of
the Certificate of Achievement in
Business Administration,
graduates will be able to:
Effectively apply and utilize the
business principles and
techniques they have learned in a
business environment or at a
four-year college business
program.
SLO #3
Upon successful completion of
the Certificate of Achievement in
Business Administration,
graduates will be able to:
Demonstrate effective written
and/or oral skills.