YEAR 12 BUSINESS MANAGEMENT UNIT: Entrepreneurship (Business Development, Marketing, Management, Finance) UNIT OVERVIEW: This unit involves conducting research of a famous entrepreneur, ASSESSMENT: Multimodal (5-7 mins) – extended research response UNIT DETAILS: All three criteria are tested: Knowing and understanding business, Investigating business issues, and Evaluating business decisions. No Learning Goal Success Criteria/Activities (I know I’ve got it when I can …) 1 2 3 4 5 6 7 Define entrepreneurship Refer to class notes and research notes for a suitable definition. Discuss the personal qualities generally Research a number of entrepreneurs, displayed by entrepreneurs. finding the personal qualities they have in Discuss business/management skills common. required to operate a business. Mylonas text p103 Refer to class notes Describe, compare and contrast the range Identify the main features of each of business pathways taken by pathway. entrepreneurs. Find the similarities and differences between the pathways. Mylonas text p125-130 Conduct research Refer to class notes Discuss reasons why businesses fail, and Conduct research factors that can lead to success. Refer to class notes Select an entrepreneur, conduct research Conduct research on a famous to determine the personal qualities, and entrepreneur. Identify the personal skills business/management skills which and qualities, and business skills that allowed them to overcome adversity to helped the business to succeed. succeed. Highlight any business failures and successes. Analyse and evaluate the strategies used Why were these strategies important? by the entrepreneur, according to How did the strategies improve the performance indicators including ethical, financial position of the business? social and financial outcomes. How did the strategies improve the lives of groups in society? Formulate recommendations that could Suggest ways a business owner could be offered to small business owners in avoid the pitfalls associated with general. Justify recommendations, using operating a business, and proactive steps research-based evidence. that could be taken to succeed. Use notes gained from research to back up your suggestions.