3/21 Launch email v1 – LONGER (SEND NO SOONER THAN 11 AM CST)
SUBJECT: This is HUGE – new education at no charge
Hi (first name),
The picture at the top of this email (don’t laugh) is my senior portrait. Things have
sure changed over the years.
Today there is money to be made in photographing high school seniors. A lot of
it, too!
I believe you can grow your piece of the high school senior pie or even just grab
a small slice with all you’ll learn at The High School Senior How To f-r-e-e- online
event (INSERT YOUR PERSONAL URL).
I’m excited to be a part of this one-of-a-kind event and it’s f-r-e-e for you to attend
thanks to The Joy of Marketing and White House Custom Colour (link to
www.whcc.com).
The details are all in this short video from my friend Sarah Petty (LINK TO
YOUTUBE VIDEO), but here’s the scoop:

Learn how it’s done from photographers who are making $!
o The High School Senior How To online event is 11 hours of F-R-EE online audio how tos!

Tune in for F-R-E-E Monday, 4/4, Thursday, 4/7, Monday, 4/11 and
Thursday, 4/14.
o The event will feature a new speaker every hour from 12 pm to 3
pm CST each day. (10 am – 1 pm PST, 1 pm - 4 pm EST)

It’s f-r-e-e to attend, but you must register now (INSERT YOUR
PERSONAL URL)
In this incredible event, you’ll learn how to:
 Create a boutique senior business from scratch!
 Go from 0-100 seniors in 2 years.
 Market to 3 generations at 1 sale.
 Grow a great senior business.
 Be “it” In your market.
 Make money with the senior experience.
 Put on a fashion show for your studio.
 Use senior trends to set yourself apart and make more money.




Get what YOU want from your senior market.
Create the ultimate senior business model.
How to use senior spirit sessions to rock the senior marketplace.
How to create a boutique senior business from scratch!
Register today for F-R-E-E or check this out to learn more.
Trust me…you don’t want to miss this.
Here’s to making money with high school seniors!
YOUR NAME
P.S. The Joy of Marketing is giving over $1600 of goods from Shootsac,
Proselect, White House Customer Colour, Kotori Photo Jewelry, Wild Sorbet and
more to registrants to this event. So make sure you register today! (INSERT
YOUR PERSONAL URL)
3/21 Launch EMAIL VERSION 2 – SHORTER OR FOLLOW UP TO EMAIL #1
(SEND NO EARLIER THAN 11 AM CST)
Subject: Something big is coming….you’re not going to want to miss it.
Hi FIRST NAME:
Right now in my photography business, I’m preparing for the big teenage rush.
Yep, high school senior season is upon us.
Love it or hate it, it’s a great opportunity to make a lot of money with your
photography. I personally have a blast with it, but it hasn’t always been that way.
The high school senior business is pretty tricky.
It took me a few years to get a really good process down for what works so that I
don’t spend countless hours and get a $100 order for wallets!
I’ll be teaching what I do and so will 10 other successful photographers in the
High School Senior How To F-R-E-E online event sponsored by The Joy of
Marketing and WHCC (www.whcc.com).
My friend Sarah Petty put together this video of the details of the f-r-e-e event.
Trust me, you don’t want to miss out.
Register today (for f-r-e-e) YOUR PERSONAL URL. It all starts April 4. Don’t
wait. Get the details and register for free today (YOUR PERSONAL URL).
Cheers,
Your Name
P.S. The Joy of Marketing is giving over $1600 of goods from Shootsac,
Proselect, White House Customer Colour, Kotori Photo Jewelry, Wild Sorbet and
more to registrants to this event. So make sure you register today! (INSERT
YOUR PERSONAL URL)
WK OF 3/28 – HIT YOUR AUDIENCE A SECOND TIME WITH A REMINDER
ABOUT THE EVENT.
SUBJECT: Too good not to share again
Hi (First name):
Just a quick reminder in case you haven’t heard the news or forgot to sign up
(INCLUDE YOUR URL)!
Starting on Monday (4/4),11 incredible high school senior photographers are
sharing how to build and grow a profitable senior portrait business.
It’s F-R-E-E thanks to The Joy of Marketing and White House Custom Colour
(www.whcc.com.
It’s good, too. I even learned a few things myself from these pros!
There are definitely some tricks of the trade when it comes to teenagers.
Selling to seniors isn’t the same as selling to a bride or a mother of a newborn.
You need to make sure you don’t do hours of work and only sell $100 of wallets!
Tune in over 4 days to learn how to make money with this niche. It’s possible.
And it’s really fun.
Just register today (YOUR URL).
Oh, and registrants are automatically entered into a drawing for over $1600 of
prizes from some awesome vendors. I hope you win!
Cheers,
YOUR NAME
P.S. Get a week head start and purchase the recordings of the event (USE
YOUR PERSONAL URL). Not only will you save $40 if you buy before 12 pm
CST on 4/4, but you’ll also get over $125 in discounts from Wild Sorbet,
ShootSac, Kotori Photo Jewelry, Proselect, WHCC and more.
Day before your LIVE program Email
Subject: Today I’m Giving It All Away
Hi First name,
Just a quick reminder, tomorrow I’m giving it all away.
For an hour I’ll be teaching what I did to build my high school senior business at
the F-R-E-E online High School Senior How To Event.
Here’s a taste of what you can learn tomorrow:
INSERT YOUR TOPIC HERE and a few bullet points of what you’re sharing.
If you haven’t already registered, do it and you can listen to me, plus some other
high school senior photographers who have it figured it.
My program is on at INSERT TIME YOU ARE SPEAKING.
It’s not too late. Register now. (INSERT YOUR PERSONAL URL).
Cheers,
YOUR NAME
P.S. If you have to miss it, you can still purchase the recordings of this event.
The whole event is 11 hours long and covers every single detail of running a
successful high school senior photography business. I’ve listened. It’s good. And
you get over $125 of discounts from some cool vendors when you buy, too.
(INSERT YOUR PERSONAL URL).
TWEETS
Teasers before 3/21
Need to breath fresh life into your hs senior portrait biz? 3/21 something big is
coming. #seniorhowto
Learn all the tricks to getting hs seniors to buy more than wallets at
#seniorhowto. Coming 3/21….
It’s senior season! Yay! Coming Monday #seniorhowto. Details coming soon.
You’re going to love it.
Make money in less time with high school seniors. Coming Monday….you’re
going to love it. #seniorhowto
Tweets to use beginning 3/21 at 11 am CST
Learn how to create a boutique hs senior portrait biz from scratch #seniorhowto
Register for free INSERT YOUR URL.
Go from 0 hs seniors to 100 in just 2 years. Learn how for free at #seniorhowto.
Register for free INSERT YOUR URL.
Market to 3 generations in one sale with hs senior portaits at #seniorhowto
Register for free INSERT YOUR URL
Grow a money-making hs senior portrait business with Kent & Sara Smith at
#seniorhowto Register FREE INSERT YOUR URL
Want to be the ‘it’ senior portrait photog? Learn how at #seniorhowto Register for
free INSERT YOUR URL
Make money by giving clients the ultimate senior experience at #seniorhowto
Register for free INSERT YOUR URL
Lights. Camera. Fashion. Put on a fashion show for your senior photo biz at
#seniorhowto Register for free INSERT YOUR URL
HS Senior Photogs it’s all about the trends. Set yourself apart to make more $ at
#seniorhowto. Register for free INSERT YOUR URL
Get what YOU want from the hs senior photo market at #seniorhowto Register
for free INSERT YOUR URL
Learn the ultimate high school senior biz model at #seniorhowto. Register for free
INSERT YOUR URL
Spirit sessions can rock the senior market. Learn about them at #seniorhowto.
Register for free INSERT YOUR URL
Grow your hs senior portrait biz & win goodies @whccpro @animotopro
@wildsorbet @shootsac @timeexposurepro @kotoridesign YOUR URL
The ‘it’ high school senior how to online event is here. Check it out. It’s free
thanks to @sarahpetty and @whccpro. YOUR URL
Learn the ins and outs of marketing to high school seniors. It’s free thanks to
@sarahpetty and @whccpro. YOUR URL
Free online how to event to boost your high school senior photo biz. Register
today. Starts 4/4. YOUR URL
Get a head start and grab the recordings of the #seniorhowto event for just $59.
11 hours! Crazy value! YOUR URL
Need help in your senior biz now? Get the recordings of the #seniorhowto event
for $59. Limited time. YOUR URL.
Starting a hs senior biz? Learn from the pros in 11 hrs! Just $59 #seniorhowto
event. Limited time. YOUR URL.
Need to breath life into your hs senior biz? Check out the #seniorhowto even
recordings. Just $59. YOUR URL.
Tweets for 4.3 to 11 am CST 4.4
Last chance to save $40 on the recordings of the #seniorhowto event. 11 hrs of
how it’s done for just $59 YOUR URL
Key tool for hs senior photos. Wish I had it way back when  #seniorhowto
recordings. Save $40. YOUR URL
Tweets for 4.4 MORNING
If you want the recordings of the #seniorhowto event, save $40 and buy before
12 pm CST. YOUR URL
At 12pm CST learn how to create a boutique hs senior portrait biz from scratch
@sarahpetty #seniorhowto. Free! Register YOUR URL
At 1pm CST Go from 0 hs seniors to 100 in just 2 years. Learn from @bevwalden
#seniorhowto. Free! Register YOUR URL
At 2pm CST Market to 3 generations in one sale with hs senior portaits. Learn
from @spartists Free! Register YOUR URL
#seniorhowto registrants can win a year of @animotopro worth $249 TODAY!
Register free INSERT YOUR URL
#seniorhowto registrants win a @whccpro backdrop worth $350 TODAY!
Register free INSERT YOUR URL.
Tweets for 4.7 MORNING
At 12pm CST Grow a money-making hs senior portrait business with Kent &
Sara Smith at #seniorhowto Register FREE INSERT YOUR URL
At 1pm CST Learn how to be the ‘it’ senior portrait photog from @joyvertz at
#seniorhowto. Free! Register YOUR URL
At 2pm CST Learn to make $ by giving clients the ultimate sr experience with
@scotthaynephoto Free! Register YOUR URL
#seniorhowto registrants win a Feisty @shootsac TODAY worth $218! Register
free at YOUR URL.
#seniorhowto registrants win a FREE 24x36 Metal Mural TODAY worth $150.
Register free at YOUR URL.
Tweets for 4.11. MORNING
At 12pm CST Lights. Camera. Fashion. Put on a fashion show for your senior biz
@jenbasford Free #seniorhowto! Register YOUR URL
At 1pm CST HS Senior Photogs it’s all about the trends. Set yourself apart with
@kiabondurant #seniorhowto. Free! Register YOUR URL
At 2pm CST Get what YOU want from the hs senior photo market at
#seniorhowto with @timkellyphotog Free! Register YOUR URL
#seniorhowto registrants win Proselect from @TimeExposurePro a $379 value!
Register today INSERT YOUR URL.
Tweets for 4.14 MORNING
At 12pm CST Learn the ultimate high school senior biz model at #seniorhowto
with @brucehudson. Free! Register YOUR URL
At 1pm CST Spirit sessions rock the senior market. Learn from @sandypuc
#seniorhowto. Free! Register YOUR URL
2 pm CST Create a boutique hs senior portrait biz from scratch @sarahpetty
#seniorhowto. Free! Register YOUR URL
#seniorhowto registrants win $100 in jewelry from @KotoriDesigns Register
today for free INSERT YOUR URL.
#seniorshowto registrants win $200 in @wildsorbet credit! Register today for free
INSERT YOUR URL.
TWEETS for 4.19 – 4.22
Last chance to save $ on #seniorhowto speaker tools. Prices go up on 4/22.
YOUR URL
4.25 – 4/27
#seniorhowto speaker tools – sale prices extended to 4/27 due to holiday. Get
yours now! YOUR URL
#seniorhowto speaker specials – holy moly you can save a lot of dough. But only
until 4/27. YOUR url.
4/27 –
Last day to get your #seniorhowto speaker tools at incredible discount. Prices go
up at 11:59 pm. YOUR URL