DIGITAL SLOVENIA
Let's go Social, Local and
Mobile
Slovenian Tourist Board is always one step ahead of global trends with
digital communications. It aims for increased integration of offline and
online activities. It realises the importance of addressing and actively
communicating with travellers through well-known search engines
including maximising visibility through Google searches – from providing
inspiration before the holiday to sharing visitor experiences during and
after it.
As a tourist destination, Slovenia is looking for an increasingly modern
and attractive digital presence; therefore, it puts stories and experiences
offered by the destination at the forefront, together of course with
visitors and their experiences. These experiences are shared across
multiple platforms including smart phones, tablets and television. In
choosing their destination, more and more travellers trust the Internet
and their friends' recommendations (close to 70% according to Google).
This is why in 2015, Slovenia plans to renew the slovenia.info travel
guide, to upgrade the Slovenia's Top 50 mobile application, to start a
multimedia portal featuring photo stories and to create more campaigns
on social media. The campaigns aim to bring Slovenia closer to its users,
inspiring them to visit the country and inviting them to be interactive.
Setting up the new slovenia.info travel guide and upgrading information
systems to promote Slovenia
Setting up the new www.slovenia.info tourism website and offering
comprehensive information on Slovenia’s regional and local destinations will be
the largest and most complex challenge over next three years. The main
objective is to improve the user experience and to offer maximum support
to online exploration of Slovenia. Last year, the central Slovenian information
portal was made accessible on mobile devices through a new responsive
design. Purchasing habits of travellers have changed. There have been large
increases in online reservations and tourist information searches through
smart phones. Slovenian Tourism content can now be displayed on all smart
devices including mobile phones, tablets and handhelds, and in the future,
Slovenian Tourism plans to improve this even further. This also includes SEO of
the website, where I FEEL SLOVENIA has already achieved progress and better
positioning in web searches. In this way, the Slovenian Travel Guide, which has
about 25,000 unique visitors each day, is accessible to the widest range of people
possible in various stages of their search for tourist information and shopping
processes. 2015 will also see an upgrade of information systems that
support the promotion of Slovenia as a tourist destination. A photo album
currently featuring more than 1,500 photos, a content management system, tools
for e-mail marketing and e-commerce of souvenirs will be revamped. You are
welcome to register for the use of the Slovenian photo album on
www.slovenia.info/fototeka which allows you free access to high-resolution
photos for the promotion of Slovenia at home and overseas.
Upgrading the “Slovenia's Top 100” mobile app
As part of its website modernisation, the Slovenian Tourist Board is also
upgrading the content of the Slovenia's Top 50 mobile app which will be
updated and enhanced to become “Slovenia's Top 100.” It will feature
the 100 most popular locations of Slovenia. The selection was made after
analysing statistics and visits to the official travel board www.slovenia.info.
The advanced application will help users locate themselves throughout
Slovenia in a clear and simple way. The application recommends which
places and destinations to visit and which experiences and activities to
undertake.
The selection of the 100 must-visit destinations directs the users while
they are travelling. For each of the 100 sites, high-resolution photos will be
gathered in one place together with short descriptions, a map, contact
information and links to the www.slovenia.info website for tourist experiences in
the surrounding area. The important added value of the application is that
it considers the user's current location. By using geotagging, the
application arranges sites according to the user's current distance from
them.
The app will allow “one touch” navigation (Apple Maps or Google Maps). The
navigation application and the route review on the map require an Internet
connection. The Slovenia's Top 100 mobile app is compatible with iOS devices
(iPhone and iPad), Android and Windows 8 devices. You can download it for
free in the Google Play web store, Windows Store and App Store.
We are Crazy about Slovenia
Slovenian Tourism is dedicating more and more attention to communities of
friends and users on social networks. The first place is clearly taken by Facebook,
the largest social network of the world. Feel SLOVEnia, the official Facebook page
for the Slovenian Tourism, has received more than 63,000 likes. This year on
social networks, the Slovenian Tourist Board is focused on increasing
communication and a better interaction with users as well as on their
engagement in posted stories.
This vision has created the need to outline online promotion of innovative tourist
providers in Slovenia. The striking Crazy About Slovenia campaign promotes
stories from business and people in Slovenia who are welcoming tourists.
The campaign has been commended for its innovation by the Slovenian
Tourist Board, delivered in a creative and fun way. This is also the reason
why promotion is more daring and reaches beyond conventional limits. Users are
invited to comment and contribute unusual photos bursting with life and
happiness. Check and join other Facebook users who are Crazy about Slovenia!
Follow us on:
www.slovenia.info/facebook
www.slovenia.info/twitter
www.slovenia.info/linkedin
www.slovenia.info/youtube
www.slovenia.info/googleplus
www.slovenia.info/foursquare
www.slovenia.info/instagram
www.slovenia.info/pinterest
You are welcome to share your stories and photos of Slovenia through
social networks or email: socialmedia@slovenia.info.
A new multimedia portal featuring photo stories
In 2015, Slovenia is launching a new multimedia portal featuring photo
stories. They will portray the beauty and hospitality throughout
Slovenian Tourism. The Slovenian Tourist Board started developing storytelling
of the most important regional and local destinations in a methodical way more
than one year ago. It identified key Slovenian stories and will now present
them visually on the multimedia portal to captivate the emotional world of its
users in an even more convincing way.
Marketing and communication campaign of Slovenian Tourism with Tina
Maze
The winter and summer invitations to Slovenia by Tina Maze are continuing to
inspire visitors. As the most well-known Slovenian athlete, the top
Slovenian ski racer invites people to visit Slovenia in video ads – you can
choose from unique salt ponds of Sečovlje, the Medieval and Mediterranean town
of Piran, the Jože Plečnik's Triple Bridge in Ljubljana, Bled, the Alpine jewel, or
you can pamper yourself in Slovenian spas.
The story of the new Slovenian marketing and communication tourist campaign is
linked to the I FEEL SLOVENIA slogan. Green. Active. Healthy. The story
combines natural beauty, green wealth and an active lifestyle of
Slovenians.
Tina Maze's invitation to Slovenia is available in 46 video clips (each 20-30
seconds long) in German, English and Italian, a three-minute introduction video
and the "making of the video" in German, English and Italian. Feel free to take a
look at them on www.slovenia.info/youtube.
ADDITIONAL INFORMATION
Slovenian Tourist Board
Dimičeva 13, SI-1000 Ljubljana, Slovenija
Tel.: 00386 (0)1 5898 550, Fax: 00386 (0)1 5898 560
www.slovenia.info/press
Brina Čehovin, Head of Marketing, brina.cehovin@slovenia.info
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