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The Career Services Program provides opportunities for alumni to be a resource for students and alumni in the job search by 1) joining the UVM Career Connection
Linked In group; 2) volunteering as host, speaker, panelist or networker for a career networking event; 3) notifying alumni relations of job or internship openings to post or posting directly to Catamount Joblink; and 4) other career services engagement opportunities (job recruiting fairs, on campus/Skype interviews, etc.); each year the
Alumni Association partners with Career Services to plan and execute career networking events for students and young alumni in the regional board areas.
Program Accomplishments & Highlights
Partnered with UVM Career Services to plan and execute 4 career networking events; streamlined the planning process to reduce the number of planning calls and staff hours required
25% increase in number of volunteers recruited to serve as keynote, panelists and networkers at 2012 career networking events (53 NY; 48 Boston)
15% increase in student and young alumni attendance at 2012 career networking events (125 NY; 80 Boston); Alumni Relations sent a second email to parents 2-3 days before the event as a reminder to encourage their student to take advantage of these events during winter break; Career Services sent multiple emails to students and recent grads and used FB, Twitter and Linked
In to promote the events
The NY Regional Board held a successful Mid-Career Event in November
Partnered with UVM Career Services to transition Career Connection database to Career Connection Linked In group; currently 1,100 members at a rate of 5 new members daily; 1 st quarter 2012 recruitment push to UVM
Alumni Linked In group followed by an email to invite all alumni (and parents);
Career Services holding Linked In workshops for students
Stewardship of volunteers – hosts, keynote speaker and panelists are thanked with a Dakin Farm gift box and networkers receive a hand-written thank-you card with a message from Nancy Small on behalf of the regional board,
Alumni Association and Career Committee
Areas of Opportunity
Actively solicit feedback from alumni networkers
Handouts, emails and/or online(YouTube) video testimonials to promote UVM
Career Connection Linked In, career networking events and other UVM career services
Enhance communication with regional boards by distributing Career Services
Committee reports and Career Services by the Numbers
Increase involvement with students and faculty and continue to find ways to measure engagement with students
Promote and post to UVM Career Connection Linked In group
Increase awareness of Catamount Joblink as a resource to post job and internship openings
Refer recommendations for panelists and networkers year-round in preparation for annual career networking events
Participate in UVM focus groups with young alumni to evaluate perception of
UVM career development services
Share career networking, mentoring and other career development programs with University partners (ALANA Center, Honors College, Business School)
It is important to outline a set of goals and objectives that can be used as a guide for focusing efforts and evaluating the impact of our program. Goals should be specific, measureable, and achievable.
Goal 1
Goal 2
Goal 3
Promote Career Connection Linked In to alumni and parents as a way to engage with students and alumni to provide mentoring and assist in their job search
Continue to support the University in its research on how best to evolve career services based on a changing world
Create a communications strategy to involve alumni and parents with Catamount Joblink (partner w/
Career Services)
Measures
Quadruple the membership to
4,400 members
Engage in 1-2 surveys each year
10% increase in number of employers
Provide an outline of the activities that will be planned to support the goals referenced above. This should be a comprehensive list of events and activities (eg. Marketing materials or communication needs) that require resource allocation and planning. This includes staff and budget resources.
Events to be Held Purpose/Budget
VT Career Networking Night $3,000
DC Career Networking
Night
$6,000
NY Career Networking Night $7,000
Boston Career Networking $7,000
Night
Location
Davis Center, campus
NAHB, Washington,
DC
Credit Suisse, NYC
Month / Timing
April
June
January
January
Month / Timing
Ongoing
Publications
UVM Career Connection
Linked In handout(card)
UVM Career Connection
Linked in invitation to alumni and parents
Mobile applications
Networker testimonial(s)
Trending analysis of level of student and alumni
Purpose/Budget
Increase awareness and membership/
$2,500
Increase awareness and membership /$0
Media
Reach students/$3,000 Texting, etc.
Reinforce effectiveness Web video clips of networking in landing a job / $3,000
Demonstrate the growth in numbers of
Ongoing
Ongoing
Ongoing
Ongoing
engagement in career services (partner with CS) students and alumni served
Activity/Volunteer Engagement
UVM Career Connection Linked In group
Panelist, keynote, networker at career networking event
Catamount Joblink
UVM Career Services Job Fairs
Market Research (focus groups, etc.)
Testimonials
Keynote Speaker for career networking event
Purpose/Budget
Career mentoring /
$0
Career mentoring /
$0
Job and internship assistance / $0
Job search assistance / $0
Marketing
Marketing
Potential expenses /
$1,000
Month / Timing ongoing
Jan, April,
June ongoing
October and
Spring
Ongoing
Ongoing
Jan or June