MARK BOTTEMILLER
2221 Barn Swallow Drive  Longmont, Colorado 80504
303.859.2063  mbottemiller@gmail.com
LinkedIn url: http://www.linkedin.com/in/mbottemiller
Sales and Marketing Executive
I am a consultative, profit-focused business leader with a substantial experience is selling and
marketing to specialty retail stores. Two of my strong suits are growing territories and leveraging
new channels for existing products. I have a deep operations background that allows me to forge
long-term relationships that don’t sacrifice profitability or customer service for short-term revenue
growth. I’m an evangelist for sales forecasting and strategic planning that involves design,
production, sales and marketing, and finance; I work collaboratively and thrive in team leadership
and mentoring assignments.
Experience
EBEL, INC, Jacksonville, Florida / Longmont Colorado  2010 to present
Manufacturer/distributor of high-end outdoor casual furniture
National Sales Manager
I am responsible for all sales initiatives, rep force management & program development throughout
the United States, Canada, Mexico and the Caribbean.
 Grew the company from just under 5M in 2010 to almost 15M in 2015. Significantly
outpacing industry growth, which averaged around 5% per year.
 Manage a team of 23 independent contract sales reps.
 Work very closely with company ownership to bring market information to bear in new
product development and product introduction.
 Established Ebel Inc.’s first Rep Advisory Counsel with 4 reps from the US and Canada in
order to facilitate new product and program development.
JAFIMA, LLC, Longmont Colorado  2014 to present
Craft manufacturer of high-end custom designed pet furniture products.
Co-Owner/Co-Founder
 Responsible for the formation of Jafima, LLC
 Completed product design and prototyping for 3 distinct cat furniture products
 Responsible for all raw material procurement
 Responsible for crafting product
 Spearhead sales efforts into specialty retail stores, as well as direct to consumer via our
website.
FRUEHAUF’S PATIO AND GARDEN CENTER, Boulder Colorado 2008 to 2010
Retailer of high-end outdoor furniture
Sales Manager – Contract and Design Division
I am the firm’s first B2B sales leader, marketing outdoor furniture to interior design professionals,
restaurants, hotels, resorts and performing-arts venues throughout Colorado.

Responsible for all contract sales activity generating 100,000 in the first year, with a realistic
target of 500,000 year two.

Developed all marketing materials for commercial sales including: email lists/monthly updates,
website design, print advertising, direct mail, tradeshow, and telemarketing efforts.
TERRACE LIVING COMPANY, Foothill Ranch, California / Boulder, Colorado  2007 to 2008
International B2B distributor of patio and outdoor furniture.
Resume
National Sales Manager – Specialty Division
Set up and ran the divisional sales operations responsible for launching a brand new line of furniture
for the specialty market.
Responsible for interviewing and hiring sales force, sales forecasting, pricing, distribution and
product roadmap.

Spearheaded rollout of a new line (18 furniture collections with 126 skus) in 10 months.

Achieved substantial market representation / penetration (80% of U.S. and 100% of Canada) by
partnering with 10 contract sales companies.

Improved product offerings by assessing market trends, by reviewing and advising on concepts,
and by evaluating developmental prototypes (including visits to Chinese manufacturing facility).

Developed and produced all marketing materials including catalogs and pricelists for distribution
to specialty retail channel.
ROCKY MOUNTAIN FURNITURE, Boulder, Colorado  2006 to 2007
Regional outdoor furniture / accessories specialty sales company with over $2M in annual net sales.
Owner/Operator/Sales Representative
Managed over $2M in sales to specialty retail stores across a 5 state territory for 13 manufacturers,
serving as a solution-provider to retailers and eyes and ears for the manufacturers whose products I
represented, acted as Sales Manager for Universal Imports on an “ad hoc” basis; created pricing
programs, contracted with independent sales organizations, and delivered a product presentation to
sales representatives.


Reached up to 300% revenue growth in the lines I carried.
Promoted retail store sales increases for my product lines (10% to 75%) by training retail
salespeople on product attributes and effective selling skills.
HOMECREST INDUSTRIES, INC., Wadena, Minnesota / Boulder, Colorado  1997 to 2005
Manufacturer of outdoor casual furniture with $23M in annual sales distributed internationally (my
family’s business, started by my grandfather).
Board of Directors: Secretary / Treasurer (1998 to 2005)
National Sales Manager (2005) / Western Regional Sales Manager (2004 to 2005)
Oversaw 15 manufacturers’ rep firms generating $23M in annual sales. Served as customer
“sounding board” for design staff.


As Western Region Manager, increased territorial sales 5% from $11.5M to $12.1M during
period of enterprise-wide 8% decrease.
Preserved customer relationships during tumult created by change in ownership.
Vice President of New Business Development (2003)
Led an initiativ to offshore a portion of production to China in order to facilitate the creation of new
retail accounts and new markets requiring custom product, pricing and marketing approaches.
Director of Continuous Process Improvement (1999 to 2003)
Created our firm’s first Quality initiative to reduce product cost, improve accuracy in every internal
process and shorten development cycle time.



Enhanced inventory accuracy (22% to 98%) and cut shop process cycle from 2 days to 2 hours.
Shortened customer service / order cycle and trained 200 employees in Lean / CPI.
Served on the executive team with 6 other department heads and VP’s to set and implement
strategic and tactical direction; including budget, training and staffing concerns.
EDUCATION
Up With People Cast Member
Bachelor of Arts in Communications and Psychology
Concordia College, Moorhead, Minnesota
Resume
ADDITIONAL DEVELOPMENT
MBA Certificate (Mini-MBA),
Manufacturing Systems and Engineering
Finance and Accounting for Non-Financial Managers
University of Saint Thomas Graduate School of Business
PROFESSIONAL AFFILIATIONS
International Casual Furniture Association
INTERESTS
Music, Fly-fishing, Hiking, Backpacking, Outdoor Photography, Skiing, SCUBA, Cooking
Resume