Assignment #3 Publicity: News Release, Video Commercial and Print Ad Danielle Smith 11-14-2014 Section I. Purpose of this paper. The purpose of this paper is to create a news release, video commercial and print ad for a charity event raising money for preparatory exams. Section II. News Release (On the following page) Bear Creek Academy 1234 Bear Creek Road Franklin, TN 37069 Contact Telephone Cell Email Website Danielle Smith 615-830-4210 615-614-3385 dsmith@bearcreek.com www.bearcreekcharitydinner.com FOR IMMEDIATE RELEASE November 14, 2014 BEAR CREEK ACADEMY CHARITY DINNER WITH THE TITANS Come meet the Tennessee Titans and support a great cause Franklin, TN, November 14, 2014– Bear Creek Academy invites Tennessee Titans fans to come have dinner and help provide exam testing for our student athletes at the Historic Franklin Theater on December 1, 2014. Coach Ken Whisenhunt, Michael Oher (of the movie Blindside), Jake Locker and Dexter McCluster will be signing autographs and sharing a meal with each person. “Each year our school depends on this event to help fund necessary preparatory exams for our students. This is the largest event of our year”, says Athletic Director Robert A. Smith. “Bear Creek Academy is so lucky to have the support of the Tennessee Titans and dinner attendees.” The famous Monell’s restaurant will be catering the buffet style dinner. They will be serving fried chicken, meatloaf, mashed potatoes, green beans, cornbread and their world famous banana pudding. A raffle will be held at the conclusion of the dinner for gifts such as autographed memorabilia, one-onone lunch with a Titan player, autographed guitar by Vince Gill and a Suite package at LP Field for the Titans-Broncos game on December 26, 2014. Bear Creek Academy needs to raise at least $15,000 to offset the cost of these exams. These preparatory exams are crucial to preparing student athletes for college. Please come support a great cause and meet your Tennessee Titans at the Historic Franklin Theater on December 1, 2014. Dinner will be served at 7pm. Arrive early to secure your seat. For more information please contact Danielle Smith at 615-830-4210 or email at dsmith@bearcreek.com. Section III. Video Commercial (On the following page) Bear Creek Academy Spot A :30” Kill: 12/2/14 VIDEO, MUSIC AND SOUND VIDEO: BEAR CREEK FOOTBALL, :05” NARRATIVE Bear Creek Academy and the Tennessee Titans invite you to the first annual charity SFX: FOOTBALL THROWN, :05” dinner supporting Bear Creek student athletes. TOTAL: :05” FADE TO SLIDES: SLIDES: Coach Ken Whisenhunt, Michael Oher, Jake (1) KEN WHISENHUNT SIDELINE, :03” (2) MICHAEL OHER BLINDSIDE, :03” (3) JAKE LOCKER GAME FILM, :03” (4) DEXTER MCCLUSTER GAME FILM, :03” Locker and Dexter McCluster will all be there signing autographs. TOTAL: :12” VIDEO: PANORAMA OF FRANKLIN THEATER, :13” Dinner by Monell’s. Fantastic prizes awarded after dinner including a suite package to the SFX: MONELL’S LOGO, :13” Broncos game on December 26th. MX: WHO LET THE DOGS OUT, :13” Do not miss this Music City Miracle! TOTAL: :13” For tickets visit bearcreekcharitydinner.com. See you at the Historic Franklin Theater on Monday, December 1st. Section IV. Print Ad Tennessee Titans join Bear Creek Academy for a Dinner for Charity at the Historic Franklin Theater Monday, December 1 Raffle Items include Suite Package for Broncos Game Doors Open at 6pm www.bearcreekcharitydinner.com Section V. Describe what you learned while completing this assignment. Of all the assignments this was by far the toughest. It is really amazing how much work goes into one little press release. It was tough coming up with a hook to draw people in and a stinger to help them keep reading. The video commercial was the toughest part of the assignment by far. It is surreal to see how much detail goes into a thirty second commercial spot. Every part of the commercial has to be planned out to the second. The print ad was probably the easiest because print ads are seen in newspapers regularly. Over all this assignment was informative and interesting. It was interesting to see how precise things have to be and how creative the organizer has to be. Without a great hook and stinger it is impossible to get people to support the cause.