NEWS ITEMS
ISMS Newsletter, May 11, 2015
Marketing Science
“Accepted but not
published” papers
ISBM 2015
Doctoral Support
Awards
Competition
Winners
Workshop on
Quantitative
Marketing and
Structural
Econometrics
& Upcoming
Conferences
Thanks to Marketing Science Editor-in-Chief Preyas Desai, we will be able to update ISMS
members each month regarding the “accepted but not published” papers at Marketing Science.
Below is the list of papers accepted during the period from March 15, 2015 to April 14, 2015:

Implementing Integrated Marketing Science Modeling at a Non-Profit Organization:
Balancing Multiple Business Objectives at Georgia Aquarium by Kumar, V.; Sharma,
Amalesh; Donthu, Naveen and Rountree, Carey. (Practice prize paper.)

Satisfaction Spillovers Across Categories by Dong, Xiaojing and Chintagunta, Pradeep.

Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where
by Bleier, Alexander and Eisenbeiss, Maik.

Consumer Preference Elicitation of Complex Products using Fuzzy Support Vector
Machine Active Learning by Luo, Lan and Huang, Dongling. (Big data special issue
paper.)

The Economic Value of Online Reviews by Wu, Chunhua; Che, Hai; Chan, Tat; Lu,
Xianghua.
ISBM 2015 Doctoral Support
Awards Competition Winners
The Institute for the Study of Business Markets Competition provides financial support for Ph.D.
dissertations for candidates in accredited doctoral programs.
Winners have been named in the twenty-fourth annual ISBM Business Marketing Doctoral Support
Award Competition. This year there were three winners, named ISBM Business Marketing Doctoral
Fellows. Each will receive $7,500 to support their research.
Award Winners
Nicole Hanson of Texas A&M University
"Essays on B2B New Product Development in Emerging Markets"
Ph.D. Advisor: Venkatesh Shankar
Kihyun Kim of Georgia State University
"The Impact of Transaction and Relationship Focused Marketing Actions on Buying Behavior in B2B
Markets"
Ph.D. Advisor: V. Kumar
Sunil Singh of the University of Missouri-Columbia
" Email B2B Sales Negotiation: Influence Strategies as Textual Cues"
Ph.D. Advisor: Detelina Marinova
This year there were twenty-three entrants from which eight finalists were selected. Dissertation entries
are judged on the rigor of the proposed work and the relevance of that work to business-to-business
marketing practice. For information about the competition, email the ISBM at ISBM@psu.edu or visit
our website www.isbm.org for current competition information.
Headquartered in the Smeal College of Business at Penn State, the ISBM has been supporting businessto-business marketing research and practice since 1983. Funding for this competition comes from the
generous support of our seventy-one corporate members.
Workshop on
Quantitative Marketing and Structural Econometrics
August 10 – 12, 2015
Application Deadline Extended to 4/20/15
http://www.kellogg.northwestern.edu/departments/marketing/events/Quantitative-MarketingStructural-Econometrics/
Overview. The purpose of this workshop is to help graduate students in marketing conduct empirical
research through the rigorous application of structural econometric methods. The objectives of the
workshop are therefore two-fold. First, students will gain an understanding of how to identify and
properly frame empirical questions that lend themselves to structural analysis. Second, we will provide
students with a solid introduction to basic structural frameworks and estimation techniques, including
models of aggregate demand, single-agent dynamics, static games, and dynamic games. The workshop
will also provide many opportunities for participants to discuss their ideas and research with other
students and faculty. The workshop is supported by the efforts and financial contributions of Kellogg
School of Management, Washington University in St. Louis, and ISMS.
Schedule. The workshop runs from August 10th-12th, 2015. The program is composed of a mix of
technical lectures and conceptual sessions. The technical lectures will provide a solid theoretical
foundation for understanding structural methods and numerous empirical examples to show how to
map theory to practice. The conceptual sessions are intended to offer a more philosophical perspective
on structural modeling, covering issues such as understanding the differences between structural and
reduced-form modeling approaches and the importance of having a clear empirical identification
strategy. An overview of the Workshop sessions is on the second page of this announcement.
Location. The workshop will be held at Northwestern University in the James L. Allen Center, located on
the shore of Lake Michigan and home to Kellogg’s Executive Education programs.
Participants. The workshop is primarily intended for Ph.D. students who have completed at least two
Ph.D. courses on microeconomics and econometrics. We also encourage faculty members with an
interest in structural modeling to attend the workshop, as we hope their presence will enhance the
overall quality of the experience for all participants.
Fees. Registration is free for PhD students and $250 for faculty. All attendees must cover their own
travel expenses and hotel costs. To reduce participants’ financial costs, we recommend PhD students
share hotel rooms. We can help facilitate the roommate matching process. If a student is willing to share
a room, please indicate this in your email. The workshop has a limited amount of funds available to
sponsor students who demonstrate a financial hardship in paying for their hotel room.
PhD Student Application Procedure. To apply, please send (1) a CV, (2) an unofficial transcript, (3) a
one-page statement describing your current research and how you hope to benefit from attending the
workshop, and (4) one letter of recommendation from your faculty advisor. The letter of
recommendation should be informative about your standing in the program, research potential, and
special interest in structural modeling. All applications must include an e-mail and mailing address and
should be submitted by April 20, 2015 (deadline extended). Submit all the application materials to
Quant-Workshop@kellogg.northwestern.edu. We will notify applicants by May 1, 2015.
For more information, please refer to the web page at the top of this announcement.
Organizing Committee
Brett Gordon (Kellogg School of Management)
Raphael Thomadsen (Olin Business School)
Upcoming Conferences
Direct Interactive Marketing Research Summit
Oct 3-4, 2015 | Boston, MA
CONFERENCE CO-CHAIRS
Ereni Markos | Suffolk University | emarkos@suffolk.edu
Ofer Mintz | Louisiana State University | omintz@lsu.edu
Carol Scovotti | University of Wisconsin-Whitewater | scovottc@uww.edu
CALL FOR PAPERS | CallForPapers.ResearchSummit.org.
Deadline: May 15, 2015;
Notifications: July 20, 2015.
REGISTER TODAY: Registration.ResearchSummit.org
PhD Students receive 50% off the academic rate.
SHARE YOUR PASSION! AN INVITATION
SHARE:
- work in progress (abstracts)
- full papers OR
- your passion - in EDGE Talks (see below)
The Research Summit co-chairs invite faculty and Ph.D. students to submit conceptual and empirical
papers, abstracts, and EDGE Talks (a brief video provides details)- a new presentation format where
presenters share their passion. Ph.D. students are invited to submit work as well. This conference also is
highly supportive of Ph.D. students and new professors. Submissions should focus on business concerns
or current marketing education issues. This year's Research Summit, takes place in Boston, MA Oct. 34.
TOPIC AREAS
The following list is not meant to be exhaustive; topics could include:
·
Consumer Behavior (online, offline, or both)
·
Cross-channel/Multi-channel Marketing
·
Cross-selling and Recommendation Engines
·
Customer Acquisition and Retention
·
Customer Relationship Management (CRM)
·
Database Marketing
·
Data Mining
·
Digital Marketing / Advertising
·
Developing Digital / Interactive Institutes and Centers
·
Electronic Word-of-Mouth (eWOM)
·
Integrated Marketing Communications (IMC)
·
Integrating Digital Media Marketing Topics into Existing Marketing Curricula
·
Impact of New Media on B2C and B2B Marketing
·
Interactive Marketing
·
Lifetime Value and Customer Equity
·
Marketing Analytics
·
Mobile Marketing
·
Online Customer Complaints/Compliments
·
Online Pricing and Auctions
·
Pedagogical Issues in Social and Digital Marketing
·
Predictive Modeling
·
Privacy, Public Policy and Legal Issues
·
Search Engine Marketing
·
Social Media Marketing Strategy and Analytics
·
Social Media Engagement
·
Social Media Channels (e.g. networking, blogging, micro-blogging, video)
·
Social Media Marketing Metrics
·
Use of Current/Emerging Technology in the Classroom
The Best Pedagogical Paper will receive a $1,000 award.
IMPORTANT DATES
Submission Deadline: May 15, 2015
Notification of acceptance: July 20, 2015.
CRITERIA
Abstracts and competitive papers are selected based on the quality of the research, their ability to extend
knowledge in the field, whether they break new ground, and whether they will influence the practice or
teaching of digital, interactive, social media, data-driven, or direct marketing.
Questions? Contact Jeff Nesler at JNesler@marketingEDGE.org
VISIT
CallForPapers.ResearchSummit.org for details
2015 Marketing Science Conference
The 37th Annual INFORMS Marketing Science Conference
Baltimore Marriott Waterfront Hotel
hosted by John Hopkins University,
Baltimore, MD, USA
June 17-20 2015
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Xueming Luo
V.P. of Electronic Communications Informs Society for Marketing Science
Charles Gilliland Distinguished Chair Professor of Marketing, Strategy, and MIS
Founder/Director of Global Center on Big Data and Mobile Analytics
www.fox.temple.edu/gbm
Fox School of Business, Temple University, Philadelphia, PA 19122
http://www.fox.temple.edu/mcm_people/xueming-luo/
http://ssrn.com/author=1051326