UNIVERSITY OF KENT
Module Specification
1.
The title of the module
Fundraising and Philanthropy (SO839)
2.
The School which will be responsible for management of the module
SSPSSR
3.
The Start Date of the Module
January 2012
4.
The cohort of students (onward) to which the module will be applicable
Taught masters students in Social Policy & Sociology from October 2011
5.
The number of students expected to take the module
c.5
6.
Modules to be withdrawn on the introduction of this proposed module and
consultation with other relevant Departments and Faculties regarding the withdrawal
None
7.
The level of the module (eg Certificate [C], Intermediate [I], Honours [H] or
Postgraduate [M])
M
8.
The number of credits which the module represents
20
9.
Which term(s) the module is to be taught in (or other teaching pattern)
Spring term
10.
Prerequisite and co-requisite modules
None
11.
The programmes of study to which the module contributes
MA in Civil Society Studies
12.
The intended subject specific learning outcomes and, as appropriate, their
relationship to programme learning outcomes
The intended subject specific learning outcomes are linked to programme learning outcomes
in the MA in Civil Society Studies Programme Specification. By the end of this module,
successful students will:
1 .Be able to identify and understand the various theories and ideologies regarding the
existence of philanthropic behaviours
(Meeting programme learning outcome A1 Civil Society Studies).
2. Understand the role of government and policy-makers in shaping the legal, fiscal and
cultural context for philanthropy and fundraising
(Meeting programme learning outcome A5 Civil Society Studies).
3. Assess the value of a range of research methods appropriate to the study of fundraising,
philanthropy and charitable giving
(Meeting programme learning outcome A7 Civil Society Studies)
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4. Provide a reasoned and justified opinion on contemporary issues relating to philanthropy
and fundraising
(Meeting programme learning outcome B1 Civil Society Studies)
5. Generate and present original ideas for applying academic and industry knowledge to
tackle specific fundraising tasks
(Meeting programme learning outcomes B2, B3, B5, D1, D2 Civil Society Studies)
13.
The intended generic learning outcomes and, as appropriate, their relationship to
programme learning outcomes
Students successfully completing this module will be able to:
1.
Gather appropriate library and web-based resources, make judgements about their merits
and use the available evidence to construct and communicate an argument to be presented
orally or writing.
(Meeting Programme outcomes B1 Develop reasoned arguments, synthesis relevant
information and exercise critical judgement; B2 Seminar presentations and discussions will
encourage students to present information orally; B3 General research skills; gather data
from secondary sources, especially large international data sets and web-based resources;
B5 Reflect on and manage their own learning and seek to make use of constructive
feedback from peers and staff to enhance their performance and personal skills: Meeting
Key Skills 1, 3, 4, 5 & 6).
2.
Demonstrate skills in accessing, interpreting and analysing research data and official
statistics to understanding of key issues in philanthropy and fundraising
(Meeting Programme outcomes C2 Research and access the main sources of information
relevant to Civil Society Studies; Meeting Key Skills 3 & 6).
3.
Understand empirical research, assessing its merits and using it to construct an argument.
(Meeting Programme outcomes C3 Understand the logic behind applied research, from
research design to data collection and data analysis; D2 Summarise detailed and complex
bodies of information concisely and accurately; D4 Present information and arguments in
written form, in accordance with academic conventions, and appropriately to the intended
readership: Meeting Key Skills 2 & 6).
14.
Synopsis of the curriculum
This module provides an up to date overview of current academic knowledge about
philanthropy and industry knowledge regarding fundraising practice.
The curriculum will include topics, such as:
1)
The history and development of philanthropy and fundraising practices
2)
The extent and limits of knowledge about philanthropic giving
3)
Theories of philanthropy and charitable giving
4)
Media representations of philanthropy and fundraising
5)
Policy-making, government and philanthropy
6)
The management of fundraising: trustee boards, planning, market
research, evaluation
7)
Individual donors (part 1): donor recruitment and donor retention using
direct marketing, face-to-face approaches, community fundraising and events.
8)
Individual donors (part 2): major donors
9)
Institutional donors: charitable trusts & foundations and corporate
philanthropy
10)
Critical issues in fundraising: new technologies, measuring impact &
ethical aspects
11)
Critical Assessment
2
15.
Indicative Reading List
Andreoni, James (2006) Philanthropy Madison, WI: University of Wisconsin
Bekkers, Rene and Wiepking, Pamala (2007) Generosity and Philanthropy: a literature
review Social Science Research network
Bishop, Mathew and Green, Michael (2008) Philanthrocapitalism: How giving can save the
world New York: Bloomsburg Press
Breeze, Beth (2006) Philanthropy’s Greatest Achievements London: Institute for
Philanthropy
Breeze, Beth (2010) How Donors Choose Charities London: Centre for Giving and
Philanthropy
Cunningham,. Hugh and Innes, Joanne (eds) (1998) Charity, Philanthropy and Reform: from
the 1690s to 1850 Basingstoke: Macmillan
Frumkin, Peter (2006) Strategic Giving: the art and science of philanthropy Chicago: Chicago
University Press
Ilchman, Warren. and Katz, Stanley (1998) Philanthropy in the World’s Traditions
Bloomington: Indiana University Press
Lloyd, Theresa (2004) Why Rich People Give London: Association of Charitable Foundations
Payton, Robert and Moody, Michael (2008) Understanding Philanthropy: Its meaning and
mission Bloomington: Indiana University Press
Sargeant, Adrian and Jay, Elaine (2004) Fundraising Management: analysis, planning and
practice London: Routledge
Til, Jon Van (ed.) (1990) Critical Issues in American Philanthropy: strengthening theory and
practice San Francisco: Jossey Bass
Wright, Karen (2002) Generosity versus Altruism (Centre for Civil Society Working Paper 17)
London: London School of Economics
16.
Learning and Teaching Methods, including the nature and number of contact hours
and the total study hours which will be expected of students, and how these relate to
achievement of the intended learning outcomes
The module will provide 11 one hour lectures and 11 one hour seminars, providing total
contact time of 22 hours. Lectures and seminars will be delivered by the convenor and by
specialist experts based in other academic institutions and practitioners working in the
fundraising sector. In addition to the specified contact hours, students will be expected to
undertake approximately 15 hours per week of private study. The total study time for the
module will therefore be 200 hours.
Lectures are used to disseminate explain and elucidate key themes and concepts. A broad
overview of the area will be presented, key issues will be examined, and sources of further
information and enquiry will be referenced, allowing the topic to be further developed during
private study time (Enabling students to meet Module Learning Outcomes 12:1; 12:2; 12:3;
12:4 & 12;5).
Seminars provide a forum for more in-depth discussion of core readings and debate about
key issues, allowing students collectively to review, clarify as necessary, and develop their
academic arguments, critical and analytical skills, and their presentation skills. Seminars also
encourage the enhancement of students’ interpersonal and group working skills (Enabling
students to meet Module Learning Outcomes 12:1; 12:2; 12:3; 12:4 & 12:5).
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Private study time should be used by students to prepare for seminars, read more widely in
the relevant areas, examine issues in detail, and prepare for the assessed essay and
examination. Appropriate support will be given in the form of extensive reading lists,
comprising both books and electronically accessed journals, and internet resources
(Enabling students to meet Module Learning Outcome 13:1).
17.
Assessment methods and how these relate to testing achievement of the intended
learning outcomes
Students will be assessed by a portfolio, consisting of three 1-2,000 word papers. This will
enable students to meet the learning outcomes for this module and to potentially gain the
professional qualification ‘Certificate in Fundraising Management’. (Enabling students to
meet Module Learning Outcomes 12:1; 12:2; 12:3; 12:4 12;5; 13:1;13:2:13:3:13;4).
18.
Implications for learning resources, including staff, library, IT and space
Some new titles and additional copies of texts already held at the Library will have to be
purchased for this module,
There are no other resourcing implications.
19.
A statement confirming that, as far as can be reasonably anticipated, the curriculum,
learning and teaching methods and forms of assessment do not present any nonjustifiable disadvantage to students with disabilities
As far as can be reasonably anticipated, the curriculum, learning and teaching methods, and
forms of assessment do not present any non-justifiable disadvantage to students with
disabilities.
Statement by the Director of Learning and Teaching: "I confirm I have been consulted on
the above module proposal and have given advice on the correct procedures and required
content of module proposals"
Statement by the School Director of Learning and Teaching/School Director of
Graduate Studies (as appropriate): "I confirm I have been consulted on the above module
proposal and have given advice on the correct procedures and required content of module
proposals"
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Director of Learning and Teaching/Director of
Graduate Studies (delete as applicable)
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Date
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Print Name
Statement by the Head of School: "I confirm that the School has approved the introduction
of the module and, where the module is proposed by School staff, will be responsible for its
resourcing"
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Head of School
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Date
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Print Name
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