FINANCIAL PLANNING ASSOCIATION

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Dear Trusted Advisor and Fellow AiP Member:
In 2009 Eva Marder left her remainder trust to AiPF because she felt so strongly that there ought to be more
advisors building philanthropic capacity like her most trusted advisor……like YOU!
We are sending this information in hopes that you will pass it along to your clients about this new and exciting
charitable cause - one that will enhance all of our lives by increasing philanthropy – and ask them to consider
making a small grant to the Advisors in Philanthropy Foundation, Inc.
Would you send this grant request on your letterhead to those clients whose charitable mission this would meet?
Here is our suggestion on what to say:
Dear (CRT<DAF>FOUNDATION CLIENT):
It has been my privilege to advise you how to create and fund the (Name of Charitable plan).
I am a member of the International Association of Advisors in Philanthropy and I am familiar with the Advisors
in Philanthropy Foundation that was created by other members. This Foundation is seeking grants from
charitable plans and organizations.
I have attached information about AiPF for your review. A grant of $5,000 from your philanthropic fund will
enable the Foundation to grant 10 more scholarships for the purpose of furthering philanthropy at all levels.
Of course, a larger grant would be welcome.
I am more than happy to explain how this gift will make an impact on your philanthropic goals and your
personal financial objectives.
AiPF has awarded 72 scholarships in a short 3 years and the demand is unwaivering. Sometimes, for our nonprofit applicants, an AiPF scholarship makes the difference between going forward with their education or not.
AiP members are at the forefront of building philanthropic resources as government support diminishes. AiPF
is ready to carry that effort forward. We are “Fully Invested in What Comes Next.”
Warm Regards,
Les Winston, CAP, President, Advisors in Philanthropy Foundation, Inc.
95 West Street, Rocky Hill, CT 06067
860-721-7400 x3 fax) 860-721-7406
95 West Street
Rocky Hill, CT 06067
Phone: 860-721-7400
Email: Foundation@advisorsinphilanthropy.org
Fax: 860-721-7406
BRIEF DESCRIPTION OF ORGANIZATION:
The mission of the AIPF is to uplift individuals and communities by encouraging and
supporting the professional education of advisors in philanthropy.
The Advisors in Philanthropy Foundation, Inc. is dedicated to advancing the causes of social
justice, education, culture, science and the environment as the result of increased, better informed,
and more effective philanthropy. The Foundation does so by facilitating educational opportunities in
advanced charitable planning techniques, sound giving practices, and solid due diligence methods for
donors, the professionals who advise them, and for charity leaders.
DESCRIPTION OF THE ISSUE OR NEED:
Extensive studies in recent years indicate that charitable donors and potential donors,
particularly at higher levels of giving, desire increased and improved technical counsel from the
professionals involved in assisting and advising them on philanthropic matters.
Existing academic (i.e. diploma) and professional education (i.e. certification) programs related
to financial planning, philanthropy, and nonprofit management only lightly address three critical areas:
(1) advanced charitable planning techniques and strategies; (2) methods for comprehensive due
diligence investigation of potential recipients of philanthropic gifts and investments; and (3) sound
giving practices and strategies to maximize the effectiveness of a gift in advancing an organization's - and the donor's -- mission.
These are the technical areas in which donors and philanthropists wish for more guidance.
Lacking such guidance, the size, structuring and impact of their philanthropic gifts are diminished.
BRIEF OUTLINE OF PROGRAM ACTIVITIES:
The Foundation's scholarship program is designed to encourage financial, legal, accounting,
philanthropy and development professionals -- both new and experienced -- to expand their
knowledge of specific technical areas related to philanthropy.
We link these professionals with existing educational resources in advanced charitable
planning, comprehensive due diligence, and sound giving practices. For many younger professionals
-- in the financial planning industry and the philanthropic sector especially -- the cost of obtaining
additional or advanced training in these areas is prohibitive.
After a thorough screening process focused on an applicant's credentials, prior education and
training, and personal/professional commitment to advancing effective philanthropy, the Foundation
awards modest partial scholarships to offset the cost of tuition or fees for technical training in the
three designated areas.
BRIEF OUTLINE OF PROGRAM GOALS:
Our goal is to assist as many professionals as possible to master three specific philanthropic
planning disciplines with the expectation that they can multiply the financial value and social impact of
the charitable gifts and investments made by their clients and donors.
The scholarship program has three major objectives in its support of professional advisors.
The Foundation believes that through specialized philanthropic training these advisors will:
1. Lead more donors to uncover and realize the full extent of their financial philanthropic capacity
resulting from the application of advanced charitable planning techniques by their professional
advisor(s);
2. Prompt donors to become more generous as a result of realizing their increased financial
philanthropic capacity; and,
3. Guide donors to engage in more effective philanthropy – improving their community and their
world – through increased knowledge and understanding of comprehensive charitable due
diligence and smart giving practices.
INDIVIDUALS RESPONSIBLE FOR PROJECT MANAGEMENT:
The six-member Board of Directors of the Advisors in Philanthropy Foundation has been
responsible for establishing the critieria for scholarship eligibility, reviewing all scholarship
applications, selecting scholarship recipients, and following up as mentors to recipients after they
have concluded their training. The Board of Directors is assisted by a part-time contract administrator
who is responsible for all record-keeping related to the Foundation’s scholarship activities.
The Board adheres to a strict conflict of interest policy with respect to scholarship applicants
and recipients, and its members are not affiliated in any capacity with nor inure any benefit from the
institutions which scholarship recipents may attend.
Sally Alspaugh, CAP®, CLU
Director of Family Philanthropy, Xavier University
Cincinnati, Ohio
Professional Designations:
Chartered Life Underwriter (CLU)
Chartered Advisor in Philanthropy® (CAP®)
David Briggs, CAP®, CLU, ChFC
Briggs Financial Group
Wooster, Ohio
Professional Designations
Chartered Life Underwriter (CLU)
Chartered Financial Consultant (ChFC)
Gerald Horwitz, CAP®
C.E.O., Horwitz & Associates, Inc.
Riverwoods, Illinois
Professional Designations:
Chartered Advisor in Philanthropy® (CAP®)
John Sullivan, CLU, ChFC
CEO, Heritage Wealth Counselors, LLC
Boonton Township, New Jersey
Professional Designations:
Chartered Life Underwriter (CLU)
Chartered Financial Consultant (ChFC)
Robert Thompson, JD, CAP®, CSSC
President & Principal Consultant, Sage Financial Design, Inc.
Simsbury, Connecticut
Professional Designations:
Certified Structured Settlement Consultant (CSSC)
Chartered Advisor in Philanthropy® (CAP®)
Lesley Winston, CAP®, CPCU, AAI
President, Insurance & Financial Services, Inc.
North Miami, Florida
Professional Designations:
Chartered Property Casualty Underwriter (CPCU)
Accredited Adviser in Insurance (AAI)
Chartered Advisor in Philanthropy® (CAP®)
ESTIMATE OF PROJECT COST AND REQUESTED AMOUNT:
Based on the number of applications received last year, the Foundation is seeking to offer a
minumum of 125 scholarships for the 2012-2013 year.
$ 62,500.
$ 10,400.
$ 5,200.
Direct scholarship funds
Administrative/accounting support
Promotion of program through professional associations and conferences,
postage, internet service fees
$ 78,100.
TOTAL Program Budget for 2012-2013
Funds for administrative and promotional costs in the annual program budget are secured
through personal contributions and solicitations by members of the Foundation’s Board of Directors,
and through targeted special events designated for this purpose.
Grant funds are sought exclusively for the funding of scholarships (i.e. no grant funds
will be utilized for administrative overhead expenses).
The Foundation is requesting support in the amount of $5,000 for the support of ten
scholarships.
PROGRAM EVALUATION METHODOLOGY:
Short-Term Program Evaluation (Ongoing)
Through November 2012, seventy-one (72) scholarships each in the amount of $500
were awarded to professionals seeking specialized philanthropic training. 32 of these
recipients have earned a Chartered Advisor in Philanthropy® (CAP®) designation from The
American College, and 19 more are on track to receive CAP® in the next year.
Prior to scholarship award, applicants are asked to assess their own knowledge and familiarity
with (1) advanced charitable giving techniques and instruments, (2) charitable due diligence methods,
and (3) sound giving practices.
Upon completion of the educational program to which the scholarship was applied, recipients
are asked to assess their level of knowledge of the same three key areas.
Further, scholarships recipients are invited to project (a) how their new knowledge will impact
their work with clients and donors, and (b) to what degree their knowledge is likely to impact the
philanthropic practices – including giving levels -- of their clients and donors.
Long-Term Evaluation (Planned)
The Advisors in Philanthropy Foundation is planning longitudinal studies to follow up with past
scholarship recipients three, five and ten years after completing scholarship studies (i.) to determine
whether and how the advanced philanthropic studies did, in fact, impact their services to clients and
donors, (ii.) to attempt to quantify any change in dollars represented by increased gifts by clients and
donors as the result of the recipients’ increased knowledge and expanded philanthropic advisory
services, and (iii.) to gather feedback about how to revise the scholarship program to ensure the
Foundation’s overall mission and program goals continue to be met and enhanced.
95 West Street
Rocky Hill, CT 06067
Phone: 860-721-7400
Email: Foundation@advisorsinphilanthropy.org
Fax: 860-721-7406
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