PRESS RELEASE
For Immediate Release
Hearst Media Services, LocalEdge™ Partners with Constant Contact™ to Broaden Tools
Provided to Clients for Building Strong, Lasting Customer Relationships
Buffalo, NY, February 7, 2011 - LocalEdge™, a Hearst media services Company, today
announced it has partnered with Constant Contact (NASDAQ: CTCT) for fulfillment of its email
marketing product to customers nationwide.
“In today’s web-based consumer market, our agreement with Constant Contact continues to
solidify LocalEdge as providing the highest quality digital marketing product set to small and
mid-size businesses.” said Jeffrey Folckemer, President & CEO of LocalEdge™ and a SVP of
Hearst Newspapers.
LocalEdge™ will now use Constant Contact’s online email marketing tool to provision for its
customers, which is specially designed to help small businesses and organizations drive
participation and strengthen relationships through professional-looking emails, management of
opt-in contact lists, the measurement of results, and review of new list members.
Folckemer adds, “Our unmatched customer service along with the Constant Contact brand and
proven results is what sets this product apart from all others.”
The agreement will add Constant Contact to an already well established digital product set of
Search Engine Marketing through Pay Per Click and Search Engine Optimization, mobile
advertising including SMS (text) marketing, Social Media Management, Online Display
advertising including behavioral targeting, as well as advertising analytics through LocalTrack™
and Reputation Management.
“Our tools are all proven to help small businesses connect with customers and build successful
relationships with them,” said Steve Johnson, Vice President, Partners, Constant Contact.
“Considering the size and scope of this venture, we are particularly pleased that LocalEdge™
chose Constant Contact to provide its clients with our online marketing tools and we look
forward to working together to be an even bigger factor in their customer’s success.”
About LocalEdge™
LocalEdge™, a Hearst Media Services Company, is a premier multi-media company leading the
transition to web-based advertising for any size business. LocalEdge™ has been in business for
over 40 years and services over 80,000 customers nationwide.
Through the development of proprietary technology and partnerships with major search
engines, social network sites and other leading tech-focused companies, LocalEdge™ offers a full
line of digital marketing products that help its customers reach and interact with today’s
consumer. Learn more at www.LocalEdgeMedia.com.
About Hearst
Hearst Corporation is one of the nation’s largest diversified media companies. Its major
interests include ownership of 15 daily and 38 weekly newspapers, including the Houston
Chronicle, San Francisco Chronicle, San Antonio Express-News, and Albany Times Union; more
than 200 magazines around the world, including Good Housekeeping, Cosmopolitan and O, The
Oprah Magazine; 29 television stations, which reach a combined 18% of U.S. viewers; ownership
in leading cable networks, including Lifetime, A&E, History and ESPN; as well as business
publishing including a minority joint venture interest in Fitch Ratings; Internet and marketing
services businesses, television production, newspaper features distribution and real estate.
Learn more at www.Hearst.com.
About Constant Contact, Inc.
Constant Contact’s email marketing tools help small organizations grow their business by
building stronger customer relationships. More than 400,000 small businesses, nonprofit
organizations, and member associations worldwide rely on Constant Contact’s easy-to-use,
affordable online tools to create and deliver personalized, professional communications that
engage casual customers, members, prospects, and passionate customers wherever they
congregate online – from their email boxes to their social networks. All Constant Contact
products come with unmatched education, training and personal coaching services, and awardwinning technical support. Founded in 1995, Constant Contact is a publicly traded company
(NASDAQ: CTCT) with offices in Waltham, MA; Loveland, CO; Delray, FL; and San Francisco, CA.
Learn more at www.ConstantContact.com/pr/em.jsp or call 781-472-8100.
LocalEdge and Constant Contact and the LocalEdge and Constant Contact Logos are registered trademarks of the respective
companies. All LocalEdge and Constant Contact product names and other brand names mentioned herein are trademarks or
registered trademarks of LocalEdge or Constant Contact, Inc. All other company and product names may be trademarks or service
marks of their respective owners.
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