Strategic Enrollment Management Design Team
2004-2005 Year-end Review
The charge to the SEM Design Team was to learn about Strategic Enrollment Management,
decide if SEM would help Jefferson College, and, if so, develop a plan to implement SEM at
Jefferson. The Team consisted of 11 members from all areas of the College.
Faculty:
Student Services:
 Don Boyer (VT)
 Christin Dalaviras
 Amy Kausler (A&S)
 Kim Harvey
Finance & Administration:
 Julie Pierce
Administration:
 Roger Barrentine
 Tom Burke
 Julia Hampton, Chair
 Rick Turley
 Mindy Selsor
Classified Staff:
 Carrie Flesh
The Design Team met eight times during the year.
1. November 11, 2004
2. November 14-17, 2004 (Conference)
3. December 7, 2004
4. January 26, 2005
5.
6.
7.
8.
February 23, 2005
March 30, 2005
April 27, 2005
May 9, 2005
To learn about SEM, all members (except Don Boyer who broke his foot) attended the SEM XIV
Conference. Each person then presented a written report on the sessions attended. The team
analyzed the reports and organized elements that were relevant to our institution. All Team
members agreed that SEM could be very beneficial to Jefferson College for the following
reasons:
 We are opening two new centers (Northwest and Arnold). It is time to focus on
increasing enrollment, especially in those geographic areas. SEM will provide a proven
method to develop an optimal enrollment plan.
 SEM will provide a way for us to market to specific demographic groups. This will help
us address NCA concerns about minority enrollment.
 At present we are looking at enrollment and addressing the needs of current students.
SEM will give us a way not only to consider our students’ needs (both present and
future), but also to assess our institutional strengths/weaknesses along with job trends.
This will allow us to market programs that use our resources more efficiently and meet
student needs, and it will provide evidence of using assessment results for NCA.
 With so many retirements in recent years, the employees of the College are changing.
SEM will provide a way to unite the staff in a common cause by promoting the concept
that recruiting, enrolling, and helping students succeed is a campus-wide responsibility.
 We already have a functional committee structure which can support the institution-wide
collaboration necessary to achieve our goals. The SEM initiative will help us improve
the lines of communication among various committees and groups on campus.
The Design Team also determined that Student Focused Planning described the group’s function
better than SEM and recommended that the name of the initiative be changed. The Team then
developed goals for the year and organized subcommittees to carry out these goals.
The subcommittee process involved 27 faculty/staff from all areas of the college including 7
faculty members, 2 administrators, 9 certified staff, and 9 classified staff. Following is a
summary of each subcommittee’s work.
Enrollment and Retention Subcommittee
Members
1. Ron Boyer
7. Kathy Johntson
2. Shanna Compton
8. Amy Kausler, Co-chair
3. Christy Cornelius
9. Joe Lange
4. Stacy Dean
10. Julie Pierce
5. Jason Gardner
11. Rick Turley
6. Kim Harvey, Co-chair
12. Mary Wiser
Final Report
1. Enrollment Question to be Answered:
a. What are the opportunities for growth in our student populations?
i.
Non-traditional students
ii.
Recent high school graduates
iii. A+ students
iv. Distance learning students
v.
Dual enrollment students
vi. Business and Industry
vii. Locations in Jefferson County (i.e., Northern portions)
viii. Minority students
ix. Program specific students
2. Retention Question to be Answered:
a. What are the opportunities to improve student success and retention?
i. Student role in his/her own success and retention
ii. Staff role in student success and retention
iii. Faculty role in student success and retention
3. Additional Data to be Collected to Successfully Answer our Questions
a. Implement updated student withdrawal form to ascertain reasons why students withdraw
from the institution
b. Implement survey for faculty and staff to identify strategies used to promote student
success and retention
Marketing Subcommittee
Members
1. Roger Barrantine, Co-chair
2. Justin Barton
3. Don Boyer
4. Tom Burke, Co-chair
5. Christin Dalaviras
6. Jason Gardner
7. Bryan Herrick
8. Julie Pierce
9. Charlett Richards
10. DeLyle Robbins
11. Cindi Rossi
Final Report
1. Recommendations
a. Contract with a professional marketing firm
b. Take recommendation to the August Board of Trustees meeting
Committee Structure Subcommittee
Members
1. Sally Borgerson
5. Don LaPlant
2. Christin Dalaviras
6. Dora Mitchell
3. Carrie Flesh, Co-chair
7. Mindy Selsor, Co-chair
4. Melissa Hedrick
8. Rick Turley
Final Report
1. What does the college need from the committee structure?
a. Committees should perform specific tasks in support of the mission, values, and vision of
the college.
b. Committee structure should provide feedback, information, and recommendations to the
Cabinet, which ultimately provides information to the Board of Trustees.
c. Committee structure should provide a means of shared governance and communication
among college employees.
d. Committees need to contribute to the planning process.
2. Recommendations
a. Determine a process to accomplish the following:
i. Inform the faculty/staff of the Student Focused Planning initiative.
ii. Share the Institutional Committee Structure at Jefferson College report with the
faculty/staff.
iii. Elicit feedback from the faculty/staff on the institutional committee structure and
functions as they relate to the Student Focused Planning initiative and the planning
process.
At the final meeting of the year, the Design Team agreed on the following for next year:
1. Focus for next year
a. Changing the institutional culture
2. First step
a. Presentation at the Orientation Meeting in August
In summary, the Student Focused Planning Design Team has made significant progress in
developing a plan for implementing strategic enrollment management initiatives at Jefferson
College. In addition to attending the SEM conference, the team has established recommendations
for action, enlisted the support and assistance of numerous campus employees from all
constituency groups, and identified issues that will require future research and analysis.
Although this initiative is still in its initial stage, it will provide positive long-term results for
Jefferson College.