The University of Edinburgh
College of Humanities and Social Science
Undergraduate Learning & Teaching Committee
22 March 2012
Paper 11/12 4A
For information
Disclosable
CHSS Marketing Initiatives
The Committee is invited to note the contents of this paper.
Lynn Hyams
March 2012
CHSS Marketing Initiatives
In May 2011, the College appointed three Marketing Officers and a new Press Officer, the
intention being to professionalise considerably the recruitment and programme
development work done within the College; to significantly enhance press coverage, and to
ensure that we are using all the effective routes available and possible to raise the profile of
the College, spread information about the value of our research, assist with recruitment and
assist with the conversion and induction of all our new students.
A College Marketing Forum was created to enable these new staff to link with all the
marketing, press, web, alumni and other academic and support staff in the Schools and in
the College Office. Membership of the Forum has been informal and flexible, with additional
people coming to meetings as appropriate depending on the topic of the forum. Its core
members are all who indicated interest at the start last summer – see list appended.
Members often draw meetings to the attention of colleagues in their schools. Meetings are
not otherwise advertised (at present).
The Press and Marketing staff are each responsible for 3 or 4 Schools and are the key links
for those Schools in trying to assist them to define their press and marketing strategies. The
links are as follows:
School
Eca
Divinity
Business
Economics
LLC
HCA
PPLS
SPS
Law
Health
Press
Edd McCracken
Edd
Edd/Jo/Norval Scott
Edd/Jo/Norval
Jo Morrison
Jo
Jo
Edd
Edd
Edd
Marketing
Theresa Valtin
Kylie Cooke
(Audrey Healey)
Kylie
Kylie
Sarah Colegrove
Theresa
Kylie
Sarah
Theresa
Education
Edd
Sarah
Updated 14 March 2012
The Marketing Forum was created in June 2011 in order to draw together those in the
College with interest in marketing work (defined in its wider sense). There have been 6
meetings, and the focus of these meetings has been as follows:
 24 June 2011: Marketing – presentations from the 3 new Marketing Officers on the kind
of marketing research support they can give schools to evaluate markets, assess the
potential for introducing a new degree/revised focus of a degree, how they would
recommend Schools use the marketing reports they produce.
 6 September 2011 – Virtual Communications: The Wimba Virtual Open Days in Physics;
Using Facebook as a tool for conversion; Social media, Twitter, Linkedin etc; Using
YouTube for mounting films on the web.
 6 October 2011 - What makes a good press story? How the Press and Public Relations
office works and can help you.
 22 November 2011 – Alumni Relations – what do alumni want; keeping in touch; alumni
advice on recruiting PG students and assistance at recruitment fairs. Keeping in touch –
note of new activities in PPLS
 24 January 2012 – ‘Conversion’ of students – a marketing approach to applicant
conversion; the impact of newsletters, reintroduction of the Post Offer Visit Days; SRA’s
conversion work.
 21 February 2012 – Knowledge Exchange: Linking KE, PR and External Engagement for
Mutual Benefit (with a case study from the School of Law)
The 3 Marketing and 3 Press staff all work as a flexible and cooperative team, and work
closely with the College’s Web Team; C&M staff and School staff. Each is a lead contact for a
group of Schools, and some Schools are now working very actively and constructively with
them to identify their marketing their marketing needs, priorities and strategy, and to feed
in news stories. The Press and Marketing staff ‘hot desk’ in some Schools, and visit others
regularly. Their home base is the C&M Office in Forrest Hill; they receive professional line
management and guidance from C&M staff.
Janet Rennie
14 March 2012
Membership of CHSS Marketing Forum
AITCHISON Andy SPS
ALLUM Naomi International Office
AZZOLINI Monica ECA
BAKER Alex College Visiting Student Office
BATCHELOR Rob SRA
BIZLEY Richard OLL
BROWN Keith SPS;
CAMERON Euan College Web team
CAVANI John C&M (Marketing)
CHALMERS James Law
COLEGROVE Sarah Marketing Officer
COOKE Kylie Marketing Officer
CRAFT Marie Economics
DAVIDSON Nicola Divinity
DE SILVA-WILLIAMS Deepthi C&M (Marketing)
DENHOLM Jane D&A
DIOURI Mourad LLC
EASTON Richard Education
GOSNELL Aldona College Web Team
GRIEVE Linda LLC
HARDMAN MOORE Susan Divinity
HEALY Audrey Business School
HILFRICH Fabian HC&A
HOWIE Karen HC&A
HULL Simone Law
JOHNSTON Jane SRA PGT recruitment
KANE Richard HC&A
KENEALY Daniel SPS
KERR Ronald C&M (Press)
LAEGRAN Anne Sofie College KE Officer
MACKAY Clare SRA PGT recruitment
MACKAY Fiona SPS
MAIR Joanne Education
MAJOTHI Abdul College Consultancy team
MATHER-L'HUILLIER Nathalie SRA PGR recruitment
MCCRACKEN Edd College Press Officer
MCCRAW Jessica Law
MCGREGOR Evelyn Education
MCKINLAY Andrew PPLS
MORRISON Joanne College Press Officer
MUNRO Beth D&A
NAPIER Christina Economics
NOBLE Toni PPLS
OZERS Thomas College Visiting Student Office
PULLIAM Heather ECA
RENNIE Janet College Office
SMITH Graeme Health in Soc Sci
SUM Esther International Office;
TAYLOR Anthea IASH
THACKER Jenny International Office
THOMPSON Graham Education
THOMSON Alex LLC
TOMLINSON Robert C&M (Press)
VALTIN Theresa College Marketing Officer
WATCHMAN Karen Health in Soc Sci
WILLIS Robert International Office