MRS PAMELIA LEE
SENIOR TOURISM CONSULANT
Mrs Pamelia Lee began her career in 1977 with the Singapore Tourism Board, the
Singapore Government arm that oversees tourism. After heading the Marketing
Division for 8 years, she started the Product Development Division. She served as
chief coordinator of the S$1 billion Singapore Tourism Product Development Plan,
which led to a government cum private sector effort to preserve the Raffles Hotel,
Chijmes, Singapore River and numerous historic districts, such as the Civic District,
Chinatown, Little India and Kampong Glam.
As a member of the Singapore River Committee, Mrs Lee's deep concern about the
need to bring life back to the Singapore River led to her instrumental role in
identifying new jetty points and re-introducing traditional bumboats to add activity to
the River. She also oversaw the rebuilding of the Changi Chapel Museum, which
received awards for it architectural style as well as meaningful content.
To leverage on her experience and passion in heritage conservation, urban
development, tourism and environmental protection, Mrs Lee was invited to serve on
the Board of Directors of the Urban Redevelopment Authority of Singapore and the
National Heritage Board, as well as numerous other committees. These entities,
responsible for strategic national policy formulation, planned and charted the
direction for conservation of Singapore’s built heritage. In 1989 she received the
Public Administration Medal (Silver) and in 1997 a Public Service Medal. Both award
by the Singapore Government for outstanding contributions.
In response to invitations by the Singapore’s Ministry of Foreign Affairs, Mrs
Lee organized tourism studies for Cambodia, China, Laos, Mauritius and Myanmar.
Separately, in response to invitations from the governments of New Zealand and
Malaysia, Mrs Lee served on task forces led by Pacific Area Travel Association to
identify the tourism potential of Wellington and Malacca respectively.
Five years ago, Mrs Lee saved Singapore’s last two remaining Dragon Kilns, and
built Hua Song, a museum about the Chinese diaspora.
Until recently, Mrs Pamelia Lee oversaw a S$280 million budget to transform a
cluster of isolated islands into a critical mass whole with better linkage and safer
beaches. Known as the Southern Islands, this project will offer Singaporeans
and visitors sea side experiences that are natural and green. The project included
the building of beaches, reclaiming land and the building of a common service
trench.
In 2004, as Senior Consultant to the Singapore Tourism Board, Mrs Lee handled the
acquisition of a 9th Century shipwreck treasure of over 53,000 artifacts, known as the
“Tang Shipwreck Treasures: Singapore’s Maritime Collection”.
In 2004, Mrs Lee wrote the book, "Singapore, Tourism & Me", and in 2014 she
helped to author, “The Greening of Singapore, A Legacy of Lee Kuan Yew”.
She is married to Dr Lee Suan Yew and has four children and four grandchildren.