Interactive Skin Specifications Definition The Interactive Skin is a large canvas ad that contains hidden circular interactive markers, which on hover reveal thumbnails highlighting content such as videos, images, social media callouts, and other relevant information. This format transforms skins into a lean-forward interactive experience and engages users to explore deeper stories. Advertisers can feature up to 10 circular markers with a maximum of 5 on each side of the skin. The markers trigger rich content in the clickable thumbnails and can link out to websites or social networks. Interactive Skin Example: Interactive Markers Thumbnail Content Skin Interactive Skin Features Storyboard: Skin displays on page load. Interactive markers appear on hover of the skin. Thumbnail content reveals on hover of an interactive marker. © 2012 CBS Interactive. All Rights Reserved. Updated on 6.11.13. Clicking thumbnail content will either play video expanded on the page or link out to websites. 1 of 4 Technical Specifications/Submission Form Pushdown creatives cannot run within the same placement as the interactive skin. Enter your data in the orange shaded boxes. When complete, follow the Submission Instructions at the end of this document. I. Skin Guidelines Skin Delivery Specifications Skin Design: Before you begin, review the CBS Interactive Universal Skin Guidelines and click on a site logo to download the appropriate Photoshop template provided to design your skin. For final skin delivery, turn OFF the MOCK-UP folder and save according to Skin Delivery Specifications. Format: JPEG (without markers) File size: 150k or less Dimensions: 1600x1000 px Bottom fade color - Hex Code: Example of skin JPEG: Interactive Markers Placement: Format: Layered PSD (with marker placement) In the PSD, turn ON the MOCK-UP folder. Within the highlighted safe area to the left Example of PSD with marker placement: and right of the content, move the interactive markers to where they should be placed. Save as a layered PSD file. © 2012 CBS Interactive. All Rights Reserved. Updated on 6.11.13. 2 of 4 II. Thumbnail Content Specifications Option Specification Item Flickr, Instagram,ThingLink URL (see full list below for other URLs allowed) Image Description Text: 100 characters maximum with spaces Text Only Description Text: 100 characters maximum with spaces Advertiser or CBS Interactive Site Content URL with Open Graph Protocol metadata implemented Advertiser or CBS Interactive Automatically loads an image from the same webpage Description Text: 100 characters maximum with spaces Site Content * No additional text allowed with content from a CBS Interactive site. Social Media Callout Facebook, Twitter, LinkedIn URL (see full list below for other URLs allowed) YouTube, Vimeo URL Automatically loads the video name Video Description Text: 100 characters maximum with spaces * No additional text allowed with CBS Interactive videos. Thumbnail Content URLs Allowed From: Video YouTube Vimeo USTREAM TED Hulu Blip Clickthrough Bambuser Qik VHX dotSUB Animoto Music Spotify Rdio iTunes SoundCloud Official.fm Mixcloud Chirbit Huffduffer Images Instagram Flickr Imgur Photobucket TwitrPix ThingLink deviantART 23hq Social Facebook Twitter LinkedIn Scribd Meetup Yelp © 2012 CBS Interactive. All Rights Reserved. Updated on 6.11.13. E-Commerce Amazon Etsy eBay Best Buy Savalanche More CNET Wikipedia Google Maps Slideshare EventBrite Polldaddy Mailchimp Speaker Deck Thrillcall FanBridge TopSpin 3 of 4 III. Marker Submission List Maximum 5 markers per side of skin. Left Side of Skin Marker Right Side of Skin Enter Thumbnail Content in orange box (See specs above) Marker Description Text: Left 1 Select URL: Description Text: Right 1 Select Description Text: Left 2 Select URL: URL: Right 2 Select URL: Right 3 Select URL: URL: Description Text: Right 4 Select Description Text: Left 5 Select URL: Description Text: Description Text: Left 4 Select URL: Description Text: Description Text: Left 3 Select Enter Thumbnail Content in orange box (See specs above) URL: Description Text: Right 5 Select URL: Submission Instructions Save this document as advertiser’s name_Interactive_Skin.doc file and send to your CBS Interactive representative. Submit creative assets via e-mail or post creative assets to a webpage or FTP site and send the location via e-mail to your CBS Interactive sales representative. Deadlines CBS Interactive requires that all creative be submitted 20 business days prior to launch date. If the submitted creative does not conform to the above specifications, it will not be placed online and may result in a delayed launch date. Contacts Questions about this opportunity Please contact your CBS Interactive representative. Technical questions about your creative E-Mail AdSpecQuestions@cbsinteractive.com. © 2012 CBS Interactive. All Rights Reserved. Updated on 6.11.13. 4 of 4