WE’RE
CLEANING UP
Name sector or
industry
Insert image of
products being
sold
WITH
ZEOSOFT .
TM
Introducing a new era
in industrial-strength hand cleaning:
HIGH
PERFORMANCE
NATURAL
PRODUCTS
 Better performance
 Better for you
 Better for the environment
What’s available today in the hand cleaner category?
 Industrial hand cleaning products are
chemically based and pungent.
 They strip the hands leaving them feeling dry,
rough or irritated.
 They replace the odour of dirt and grime with
the odour of chemicals, which they then try to
camouflage with fragrances.
 They look and feel like chemical hazards and
are generally eco-unfriendly.
ZEOSOFT – The soft soaps that work hard.
TM
 ZEOSOFT hand cleaners efficiently
absorb dirt, grime, odours and toxins,
in an entirely natural way.
ZEOSOFT hand cleaners
have a unique capacity to:
 ZEOSOFT hand cleaners use only
natural active ingredients and leave
the skin feeling refreshed.
 Remove stubborn dirt, grime, oil,
grease, and other hand soiling,
across a broad spectrum.
 Soft on the environment – unlike all
other hand cleaners the active natural
minerals in ZEOSOFT hand cleaners
go on cleaning as they return to the
water systems.
 Remove odours, across a broad
spectrum.
 Trap and remove toxins and
contaminants from the skin.
TM
Why do ZEOSOFT products work so well?
 ZEOSOFT TM hand products contain a unique natural
combination of active minerals, from a specific New
Zealand geothermal region.
 SoftZeolite™ unique cage-like structure attracts and
traps: undesirable gases (odours), compounds like
oils and grease, and, stray toxins.
cage-like structure
 SoftZeolite also scrubs the surface of the hands.
 Softsilica helps the interaction with the skin.
 Plant-derived ingredients add other cleaning
properties of a good hand cleaning soap.
entrapment
TM
Why are ZEOSOFT products better for you?
 CLEAN WITHOUT HARSH ABRASION OR STRIPPING
 DETOXIFY AND MILDLY DISINFECT
 GENTLY EXFOLIATE AWAY DEAD SKIN CELLS
 LEAVE HANDS CLEAN, FRESH AND FEELING GOOD
 USE ONLY NATURAL ACTIVE INGREDIENTS
 NO NASTY CHEMICALS1
 AVAILABLE FRAGRANCE-FREE2
1. No solvents, petrochemicals, parabens,
polymer beads, phosphates, VOC,
turpentine, kerosene, urea, ammonia,
chlorine, sulfates, ethoxylated ingredients,
glycols, d-limonene, synthetic colors,
synthetic fragrances, synthetic silicone,
oxybenzones, TEA or DEA or MEA, caustic
alkaline ingredients, harsh acids, pumice,
sand, or any ingredient that is declared
unacceptable by the Natural Products
Association.
2. Unlike other hand cleaners, ZEOSOFT
products do not require fragrances to
camouflage odours or undesirable
chemicals. The ZEOSOFT active natural
minerals trap and remove odours and
chemicals.
Why are ZEOSOFT products good for the environment?
TM
 Biodegradable ingredients.
 Unlike all other hand cleaners the active
natural minerals in ZEOSOFT products go
on
cleaning as they return to the water systems.
 The unique cell structure in the SoftZeoliteTM
allows it to go on and on sponging up
contaminants.
cage-like
structure
A Paradigm Shift in Hand Cleaners
Other Hand Cleaners
Hard abrasive (pumice) to scour skin,
with no other function
ZEOSOFTTM Natural Cleaners
Gentle scouring with soft minerals,
that also suck odours and
contaminants
Citric solvents or petrochemical
solvents to dissolve oils, grease
Solvents not needed
Surfactants (some harsh) for lather
and washing
Use natural and gentler ingredients
Must add ingredients (lanolin etc) to
repair from solvents, surfactants
Little required – due to the soft natural
minerals and natural ingredients
Add fragrances to cover up the harsh
chemicals
Not needed – fragrance by natural
ingredients – Manuka Oil
Must add colouring chemicals to cover
up other chemicals
Not needed – natural colouring from
the natural ingredients
Add antibacs etc for sanitization
Not needed – natural ingredients used
– Manuka Oil
World leading innovation from New Zealand
 High performance hand cleaner without solvents or harsh chemicals.
 Soft zeolite minerals vastly superior to pumice for heavy cleaning,
and they also remove odour and contaminants.
 Skin friendly Ingredients meets EU requirements even for cosmetics and
will qualify for natural accreditations.
 Patent pending globally.
 The first and only natural hand cleaners approved by NZFSA for C51.
and notably a Heavy Duty hand cleaner approved for C51.
How do users react to the new type of cleaner?
 ZEOSOFTTM Natural Heavy Duty Hand Cleaner is popular with mechanics,
foresters, fencing contractors, farmers and all heavy work occupations.
painters,
 ZEOSOFTTM Natural Hard Working Hand Cleaner is popular with everyone,
including
farmers, horticulturists, landscapers, gardeners, fishermen, boaties, equestrians, vets, and
women at home.
 Testimonials from users in UK and NZ including cyclists and cycle mechanics (Hedgehog
Bikes and MultiSports).
 Users everywhere like the performance, the way their hands feel after use, plus the
positive environmental credentials.
WHY IS THIS
IMPORTANT?
• Consumer preferences globally are changing; the trends are strong…
-- wary of chemicals on skin
-- want more natural ingredients
-- want to use eco-friendly products
• Regulations are changing led by EU, NZ following…
-- hand cleaners, soaps, now governed by cosmetics regulations
-- all ingredients must be declared on the product and justified.
• These strong mega-trends underpin a favourable shift in demand.
THE BUSINESS CASE
• World-leading breakthrough products that fit market trends and user needs
now.
• NZ supplier committed to NZ resellers, on-going R&D, and a range of
hand cleaners and bar soaps for NZ needs.
• – update for the audience
THE OFFER
 Launch Products:
 Pricing: (held to Jan 2011)
– update for the audience
WHY ZEOSOFT?
 NZ owned company.
 NZ developed and manufactured natural product range.
 Products proven in workshop use.
 NZ market focus, not the end of an international supply chain.
 Evolving product range to support leading resellers in NZ.
– update for the audience
Update with your details
ZEOSOFT LIMITED
Zeosoft Limited is a New Zealand owned and operated company.
Registered Office: Level 1, 63 Ponsonby Road, Ponsonby, Auckland. Subsidiary of Activatas Ltd.
Primary business is the development and marketing of high performance natural hand cleaners.
Key contacts
Dan Featherstone: 021 989 575, featherstone@zeosoft.co.nz
Phil Connolly: 021 418 424, phil@zeosoft.co.nz
KEY MEGA-TRENDS
AND TESTIMONIALS
ZEOSOFT is a trademark of Zeosoft Limited.
© 2009 Zeosoft Limited
Strong consumer mega-trends
underpin demand ahead (1)
Global consumer trends are driving change by leading producers of industrial
cleaning chemicals: towards “good for me, good for the environment”.
Natural Ingredients
an indisputable mega-trend in
personal care products
“Fueled by consumer concern about the long-term impact of
chemicals in products they use every day, brands positioned
as “natural” and “organic” are in high demand and comprise
one of the fastest growing segments of the personal care
products industry.” *
“Growth for the natural products segment outpaces the
general personal care market by a landslide in 2007. The
general U.S. market grew by 3% in sharp contrast to the
naturals’ market growth of 13%” *
“Europe continues to be a robust market for natural personal
care products, posting a 15% gain in 2008 on top of a $3
billion sales base.” *
* Quotes from worldwide consulting and research firm Kline
Strong consumer mega-trends
underpin demand ahead (2)
Global consumer trends are driving change by leading producers of industrial
cleaning chemicals: towards “good for me, good for the environment”.
Eco / Green / Sustainable
indisputable mega-trend affecting
chemicals industries and others
“Green cleaning is the predominant theme in the industry.” (1)
“Sustainability is not a fad; it is a new imperative that will itself
carry on into the future.” (1)
“Last year was the tipping point for green marketing as a
whole. Every type of company is now getting into the mix.” (2)
“The final technique for leveraging Clorox in a sustainable market has been its first new brand in 20 years: Green Works natural cleaners.
This is a big deal for Clorox. We are the first major player to enter natural cleaning. What we hope to do is mainstream these products” (3)
Quotes from (1) worldwide consulting and research firm Kline (2) Nielsen research director (3) Clorox VP
New Zealand Testimonials
“Several weeks ago Kingdom Decorators were invited to trial a new hand cleanser, with the usual high performance promises.
On this occasion we were pleasantly surprised by the performance of Zeosoft for all paint types and general grime from tools.
Zeosoft very quickly became the preferred hand cleaning product for all 6 of our staff, and completely eliminated the use of other solvent-based
cleaners more commonly used in the paint industry. We highly recommend Zeosoft and hope to see it in the industry more readily.”
Ross Kingdom – Owner, Kingdom Decorators
“The paste removed anything and everything I need to remove from my hands, including strong and active glues used to bond various
materials. My only comment would be that the paste dried my hands out a little, but in saying that I use chemicals as part of my glue production
process and they dry my hands out anyway. The gel is a good product, removed ink and dyes from my hands which come from the paper and
cardboard we grind up and use to make various other materials; the gel left my hands clean and feeling good after cleaning.”
Tom Hodgson – Owner, Hi-Tech Engineering
“We traditionally used Stoko but trialled Zeosoft as it was totally natural yet could still get our hands clean. The team loved it – removed all the
resins and site grime. So much so they have now seconded the remaining trial samples for themselves.”
Brett Parekura – Owner, NZ Stone
“Zeosoft worked great – got everything off my hands, even wood sap and fencing wire residue – first time anything has been able to do this.”
Mike Connolly – Farmer
“Around our property we get dirty and smelly hands from everything from chicken manure to wood sap and we found Zeosoft cleaned up the lot
– and its totally natural which is important to us.”
Richard Milne and Karen Hughes – Owners, Waireka Lodge
“Overall, I liked the paste and liquid products best for removing dirt and nasty smells from my hands. Liked the smell of the bar soap and used it
as a shower soap which worked well. Felt really clean!”
Grant Scrimegour – Fisherman
“I used the paste and gel while trout fishing. Found both to do the job very well in removing fish gut smells and liked the idea of using a natural
product in a tube that didn’t affect the rivers and streams. Also used both products to clean paint and metal marking from fabricating off my
hands and cloths, worked great for both jobs”
Mark Hyett – Fisherman
UK Testimonials
Test marketing of beta versions of the bar in the UK
was done in 2007 under the ZEOSOAP brand name
by the distributor, Abeeco. The bar soap was
awarded 4 Gold Stars by Amateur Gardening
magazine, and 4 Gold Stars by Motor Boat and
Yachting magazine, and has been featured in the
Daily Mail as ‘One of the top 5 Soaps’ in the UK.
Early testimonials for the bar soap are shown on the
trial brand website
http://zeosoap.com/endorsements.php
There has been considerable product development
since the beta versions. Below are some testimonials
about new formulations of paste, gel and bar from UK
trials in 2009 under the Zeosoap brand. New
formulations will be launched as ZEOSOFT.
“I am very impressed with this Zeosoap bar. I am a garden allotment holder and keep chickens as well, and feel confident that my hands are
clean and hygienic after using your soap. (I do not suffer any more from ‘itching’ when using your soap, so even better!).…I can recommend
your Zeosoap to my friends.”
J.Briggs – Colchester, Essex (address supplied)
“It works very well, and when used without water it cleared their hands and the paste and dirt almost falls off the hands”.
The owner of TOF – a farmer with over 6,000 acres of farmland in Northamptonshire
“Jo had a family into the Tearooms who were cycling, and the chain had come off the little boy’s bike so he and his dad’s hands were covered in
black grease. They tried ordinary soap which did nothing, I fetched a pot of paste and it removed all the black dried grease leaving their hands
clean and smooth. The dad said as soon as we had any for sale, then he would come and buy it.”
Abeeco UK Ltd email
“One of the warehouse workers took a bar home for his son who has skin problems, the son liked it and kept it in his bedroom so that nobody
else could use it”
Abeeco UK Ltd email