Elements:
 Ethanolamine
 Sodium carbonate
 Ammonia
Facts:
 Permanent is known to be “irreversible.”
 The process requires two separate
formulations to be mixed together just
before application to the hair.
 The process usually takes 20 to 40 minutes,
while chemical reactions take place.

Ethanolamine, also called 2aminoethanol or monoethanolamine, is
an organic chemical compound that is
both a primary amine and a primary
alcohol. Like other amines,
monoethanolamine acts as a weak
base.
Sodium carbonate, Na2CO3 is a sodium salt of
carbonic acid. It most commonly occurs as a
crystalline heptahydrate, which readily
effloresces to form a white powder, the
monohydrate.

Ammonia or azane is a compound of
nitrogen and hydrogen with the formula
NH3. It is a colorless gas with a
characteristic pungent smell.
Is an organic compound that is naturally
found in coconut oil.
 It is by far the safest alkaline agent
available in hair coloring today.
 It has a tendency to gently swell the hair
cuticle open rather than causing any
corrosion associated with ammonia
 A lot of permanent hair coloring lines use
this as their primary alkaline agent for
advanced professionalism.

it is most commonly known as “soda ash”
or “washing soda”
 It opens the cuticle of the hair slightly
 It is sufficiently needed to lift the cuticle
of the hair.
 It should be considered when selecting
a healthier and better performing
alternate to ammonia based hair color.

It is used to lift the cuticle of the hair
allowing the pigments to penetrate into the
hair shaft
 It also oxidizes to create a permanent color
effect.
 It is a caustic corrosive that irreversibly
damages the cuticle during the hair color
process
 It corrodes both the sebaceous glands and
hair follicles in the scalp, leading to brittle
and thinning hair.
