GoMore Network Analysis Kate Lyndegaard GEOG 596A Mentor: Frank Hardisty Outline 1. 2. 3. 4. 5. 6. 7. Motivation and summary What is network analysis? The project objective The GoMore network The preliminary results The next steps Thanks Motivation and Summary Motivation and Summary - How can we begin to discuss integration of spatial analysis and social network analysis intersect? - Are there elements of geospatial/geostatistical theory which complement social network theoretic approaches to examining context and relationships in networks, and vice versa? Motivation and Summary - How can we begin to discuss integration of spatial analysis and social network analysis intersect? - Are there elements of geospatial/geostatistical theory which complement social network theoretic approaches to examining context and relationships in networks, and vice versa? What is network analysis? Network Representation A network represents data as a series of ‘nodes’ and ‘edges’ Node Edge Directed Networks A directed network represents the directionality of events represented by ‘edges’ Weighted Networks Not all networks are represented by edges sharing equal values. 15 Weighted networks attribute additional data to every edge. 6 2 2 2 15 10 2 Topological Properties: Degree Centrality measures such as ‘degree’ measure the relative importance of a node within a network. Degree = 5 Out degree = 3 In degree = 2 Out degree = 1 Source: Lotan, G.: Network X and Gephi, NYC PyData Conference 2012 Topological Properties: Path Length Path length measures the number of edges between two nodes. Shortest path length, and average path length (calculated over the entire graph), may also be measured. 1 2 3 4 5 6 Path Length = 2 The Project Objective. Analyze the GoMore Network • Analyze the network of Northern Europe’s leading, online ride-share provider: GoMore (www.GoMore.dk) Analyze the GoMore Network 1. Examine a number of topological network properties in order to characterize the interconnectivity of GoMore travel 2. Examine weighted network properties in order to analyze the significance of the volume of travel 3. Determine whether or not there is a correlation between population density and the volume of travel between network nodes The GoMore network. Creating the Network Graph Technologies employed: • PostgreSQL: Advanced SQL queries to structure data • Gephi: Generate .GML (graph file), visualization, analyses • igraph as R package: Implement network analysis algorithms • R: Implement statistical methods, visualization • ArcGIS for Desktop: Spatial analyses, visualization, feature attribution, processing of demographic data Creating the Network Graph: PostgreSQL ‘nodes’ table Creating the Network Graph: PostgreSQL ‘edges’ table Creating the Network Graph: Gephi GoMore network graph: Circular Layout Creating the Network Graph: ArcGIS Creating the Network Graph: ArcGIS The Preliminary Results. Topological Properties of the GoMore Network Comparative Model: Erdős-Rényi random graph Power Law Degree Distribution Clustering Spectrum: Average Local Clustering Coefficient vs. degree Source: Barabási, A.L.: Network Science. Forthcoming, pp. 41 Average Nearest Neighbor vs. Degree The Next Steps. 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Nature 393.6684, 440-442 (1998) Yook, S. H., Jeong, H., Barabási, A. L.: Modeling the Internet's large-scale topology. PNAS 99.21, 13382-13386 (2002). Thanks I would like to thank Beth King and Frank Hardisty