What is it? Who’s using it? Why you should be today! What is Responsive Design? An Industry Buzz Word De-mystified Responsive websites respond to their environment. Responsive designs are comprised of fluid grids and flexible images. Code works on smart phones, tablets, smart watches, computers, tvs, blimps, cars, you name it. Applications are compatible on all popular operating systems including OSX & Android. Responsive design saves time and money. One website for all devices means less work & maintenance. Responsive designs are more compatible from browser to browser. Consistency and familiarity across platforms enforces your brand identity. How does it all work? The 3 Elements Responsive Designs are Built Upon HTML5 is the scalable code behind responsive design HTML5 is a coding language designed for flexibility. Many of its core functions are built to support mobile devices, smart phones and tablets. JavaScript & jQuery define interactivity in responsive designs JavaScript and jQuery introduce interactivity and tie together how web sites and applications work, react and behave. CSS3 defines how an application looks and feels CSS3 defines the overall look of a site or application and how it behaves in a defined space. Why Responsive Design? Why Companies are Adopting Responsive Design One Design, Many Devices and Interfaces Day by day the number of devices platforms and browsers that need to work with your site grows Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come… Jeffrey Veen VP - Products at Adobe www.disney.com www.microsoft.com www.starbucks.com Why Responsive Design? Why Companies are Adopting Responsive Design Mobile First Design for Tablets & Smart Phones The web's moved beyond the desktop, and it's not looking back. The number of devices we're designing for is growing just as quickly as mobile traffic… Ethan Marcotte Guru of Responsive Web Design Why Responsive Design? Why Companies are Adopting Responsive Design With more Visitors Using Smartphones to access websites mobile design in more important than ever. Designing for today’s Web means considering single-handed thumb use on smartphones… Luke Wroblewski Product Director at Google Thank You