April 2014
Where Marketing Insight Meets Media Genius

3.2 million
Hispanic adults live in
Florida’s seven largest DMAs.
30%
Hispanic adults are 30% more likely than Florida adults as a whole to have visited
Universal Orlando in the past year.
1.9 million
Florida Hispanic adults read a newspaper in print or online in the past week.
38 newspapers with a combined, per-issue
circulation of nearly 1.4 million effectively reach the Florida’s Hispanic population.
745,200
Hispanics read Florida newspapers online or on mobile devices – tablets or smartphones – during the past month.
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Intersect Media Solutions offers both print and digital networks to reach Florida’s huge Latino population. In print, 38 newspapers offer a combined, per-issue circulation of nearly 1.4 million. The Top 15 are listed here.
Hispanic Print Publication
El Clarin * (S)
El Sentinel (Ft. Lauderdale/Miami) * (S)
El Sentinel (Orlando) * (B)
El Nuevo Herald - Sunday Edition (S)
El Semanario Accion * (S)
El Nuevo Herald (S)
Semanario Argentino * (S)
Centro Tampa * (S)
Diario Las Americas (S)
La Prensa (Orlando) * (S)
El Colombiano * (S)
America Hoy * (S)
El Latino Semanal * (S)
Eco Latino * (B)
El Hispano Para Todos * (S)
Metro Area
Miami/Ft. Lauderdale
Miami/Ft. Lauderdale
Orlando
Miami/Ft. Lauderdale
West Palm Beach
Miami/Ft. Lauderdale
Miami/Ft. Lauderdale
Tampa/St. Petersburg
Miami/Ft. Lauderdale
Orlando
Miami/Ft. Lauderdale
Miami/Ft. Lauderdale
West Palm Beach
Jacksonville
West Palm Beach
Pub. Days Circulation
Thursday
Friday
Saturday
Sunday
Friday
Mon-Sat
Monday
Friday
Tues-Sun
Thursday
Thursday
Monthly
Friday
Monthly
Thursday
200,000
125,000
100,223
75,990
75,000
58,573
43,000
42,000
36,586
35,065
35,000
33,500
31,857
30,000
30,000
*Free to readers (S) – Spanish language
Source: Intersect Media Solutions, Individual publications
(B) - Bilingual
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Capability:
A Digital Ad Network that reaches the Hispanic Markets:
Miami/Ft. Lauderdale , Orlando, Tampa/St. Petersburg,
West Palm Beach and Ft. Myers/Naples.
Strategy:
Partner with Hispanic Newspaper Websites to utilize
“unsold space” at low CPMs.
Challenges:
Hispanic Newspaper Websites generate lower site traffic compared to General Market Newspaper Websites. Less site traffic equals less inventory.
Some smaller Hispanic Newspaper Websites do not sell on a cost per thousand basis. Monthly packages sold as rotators.
Difficulty building uniform Ad Network with variety of pricing structures and inventory variations.
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In Florida, Intersect Media’s Digital Ad Network includes these eight Hispanic-oriented websites which have nearly 1.4 million unique visitors. Using its existing partnerships,
Intersect Media can create a custom digital footprint throughout the US and abroad.
Website
El Nuevo Herald (Miami)
Diario Las Americas
El Sentinel (Ft. Lauderdale)
El Sentinel (Orlando)
La Prensa
7 Siete Dias
Naples Vista Semanal
Tampa Centro
Page Views
9,802,400
300,000
221,571
161,765
75,000
32,500
23,000
22,057
10,638,337
Unique Users
1,160,600
95,000
37,638
21,880
20,000
15,100
10,000
14,369
1,374,542
SOV%
2%
10%
5%
2%
6%
13%
3%
5%
2%
Impressions
525,000
75,000
25,069
10,054
10,500
10,931
1,946
2,500
661,000
Source: Individual media properties
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For More Information, Contact:
Marketing Manager
Intersect Media Solutions
610 Crescent Executive Court, Suite 112
Lake Mary, FL 32746 v 321.283.5268
gwinters@intersectmediasolutions.com
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