News. Now.
The all-new TODAY digital suite of online
and mobile platforms brings together
our signature brand of news reporting,
cutting-edge multimedia, and
interactive, constantly updated social
networks to engage viewers like no
other news media in Singapore.
Expect breaking news updates via our
social feeds, in-depth commentary and
analysis, compelling video and photos,
as well as lively debate on our
community tools, all seamlessly
packaged and available wherever you
are, no matter what digital device you
are using – be it a tablet, smartphone,
or desktop computer. This is the new
face of news.
The new, robust ad delivery system
was implemented to not only serve
ads to viewers in the traditional sense,
but to engage them in an interactive
and media-specific, media-rich
environment.
360 User Engagement
Print
Online
Social
Mobile
Extended Reach, Longer Shelf-life, Bigger Impact
Print
Today newspaper
300k circulation
Online & Mobile
Monthly Pageviews: Over 16 million
Monthly Unique Visitors: Over 1 million
Why
advertise
with
TODAY’s
digital
properties
Monthly unique visitors (web+mobile)1
1.07 million
Monthly pageviews (web+mobile)1
16.7 million
MOBILE
SOCIAL MEDIA
Cumulative app downloads (all mobile
devices) 2
692,000
Total followers on social media 2
79,900
iPhone app downloads
305,000
2
iPad app downloads 2
180,000
Monthly pageviews (mobile) 2
5.56 million
Figure above consists of the following:
Facebook followers (TODAYonline + TODAY Sports) 2
28,000
Twitter followers
(TODAYonline + tdysports +tdy_T) 2
44,800
YouTube subscribers
5,400
Monthly unique visitors (mobile) 2
145,000
Instagram followers
2,700
DIGITAL NEWSLETTER
Cumulative views on YouTube since
May 2011 2
8.3 million
Subscribers 2
21,400
1 Source: Adobe Omniture, as of Sept 2012
2 As of Nov 2012
Monthly unique visitors (web) 1
Our Online
Viewers
Demographics
952,000
Monthly pageviews (web) 1
16 million
49%
21%
15-24 Yrs Old
25%
25-34 Yrs Old
51%
27%
35-44 Yrs Old
27%
Others
1 Source: Comscore
Monthly unique visitors
Today Mobile
Demographics
850,000
Monthly pageviews (mobile ) 1
2.38 million
Total downloads
293,170
76%
23%
15-24 Yrs Old
21%
28%
25-34 Yrs Old
Others
21%
35-44 Yrs Old
3%
28%
Others
1 Source: Comscore
How they
engage with us…
Time Spent per visitor
9.7 minutes
Pages viewed per unique visitor
19.3
Visits per unique visitor per month
17.8
Users returning within 24 hours
44.7%
Media Offerings Media Banners
Carousel:
- 600px x 450px
Leaderboard banner:
- 728px x 90px
- 970px x 90px expandable to 970px x 415px
Newstream:
- MPU 300px x 250px
Homepage:
- 120px x 240px
- 180px x 150px
- 120px x 240px
For sections and sub-sections:
-300px x 100px
-120px x 240px
Media Offerings Media Banners
Carousel:
- 600px x 450px
Media Offerings Media Banners
Leaderboard banner:
- 728px x 90px
- 970px x 90px expandable to 970px x 415px
Media Offerings Media Banners
Newstream:
- MPU 300px x 250px
Media Offerings Media Banners
Homepage:
-1) 120px x 240px
(Commentary & Analysis column)
-2) 180px x 150px
(Hot News Column)
-3) 120px x 240px
(Voices column)
1
2
3
Media Offerings Media Banners
For sections and sub-sections:
-1) 300px x100px
- 2) 120px x 240px
2
1
Rich Media - Road Block
A roadblock is a multi-buy
takeover of the whole
TODAYonline homepage, or
any topical page
Skinner – 1600 x 1200
Expandable Leaderboard – 980 x 415
Video/Standard MPU – 300x250
Advertorial Segment
New Advertorial
Layout
Articles:
- 120px x 600px
- 300px x 100px
- The Drawer
Media Offerings
- Mobile
Web app
Simple Banner – 320x50
Video pre-roll
iPhone
Simple Banner – 320x50
Video pre-roll
Splash screen – 320x460
Interstitial – 320x460
iPad
Full Banner – 468x60
Video pre-roll
Splash screen – 768x1024
Interstitial – 768x1024
Media Offerings –
Social Media
Engaging Today’s viewers on
Facebook to increase awareness
and interaction with your brand.
Media Offerings –
Social Media
Facebook Variant
Media Offerings –
Social Media
Engaging Today’s viewers on
YouTube to view and talk about
your product & brand.
YouTube: Abercrombie and Fitch video
http://youtu.be/E7k6Do-9cFA
336,000 views
YouTube: Hamilton Scotts ‘Sky Garage’ video
http://youtu.be/oCt7A6SwWlI
277,000 views
Facebook/Instagram: Photo of Lee Kuan Yew at
NDP2012
http://instagram.com/p/OGtKwksZt1/
Reach: 90,000
FB likes/shares: 7,600
The Ad platform
The new, robust ad delivery system
was implemented to not only serve
ads to viewers in the traditional
sense, but to engage them in an
interactive and media-specific,
media-rich environment.
We feature:
- Rich Media banners
- Rich Media page takeovers
- User engagement banners
- Advertorials
- Mobile campaigns
- Social media campaigns
- Integrated campaigns
FAQ
1.) Q: Can the user download the iPhone app on iPad and iPhone 5?
A: Yes, the app runs on the latest iPhones and iPads and supports the iPhone 5’s 4-inch screen. Android users can access the
mobile web app on their smartphone or tablet.
2.) Q: What is the targeted number of viewers?
A: Currently 1.05million unique viewers and 16.7m page views a month. With newly improved website, we are confident we can
hit figures higher than what the old site garnered.
3.) Q: What online display banners are available?
A: Leaderboard, Skinner, Showcase video banner, Ear Space (top right corner) and Carousel with sponsored tab
4.) Q: When must client submit the display banner?
A: At least 7 working days before campaign period, for uploading only.
5.) Q: What if clients have no banner artworks?
A: Client can engage our creative services for a fee, would need at least 2 weeks before campaign period to submit their
materials
6.) Q: Will client’s advertorial content on web be on mobile as well?
A: Yes.
7.) Q: Will the video content have to be provided by client?
A: No. Today will produce video content for a fee, video content will be branded with Today branding.
8.) Q: Will the content produced for YouTube be featured on Todayonline as well?
A: Yes.
9.) Q: What is the click-through rates for the ads?
A: Dependent on content and creative. Up to 5% for splash ads, 0.3% for banner ads
10.) Q: What are the analytics used to measure traffic and generate reports for the client?
A: Adobe Omniture
Note: The information in this slide is subject to changes.