Implementing NSP's New
Brilliant Body, Brilliant Business
Program into Your Herbal Practice
Steven Horne, RH(AHG)
A Little History
• I signed up as an
NSP Distributor in
the spring of 1981
• I went to work at
home office in
March of 1984
• I started teaching
Manager School in
the spring of 1986
Things NSP Does Very Well
• Produces a high quality
product
• Supports real training
about health (better than
any company I know)
• Supports health freedom
(better than any other
company)
• Has a great sales force
(honest, caring people)
• Has good compensation,
NSP’s Past Marketing Issues
• How do you recommend products
without prescribing?
• How can home office people (who
have never sold a bottle of herbs
in their life) tell people in the
field how its done?
• ADHD is no way to build a
business
• Clear branding is essential to
marketing a product after a
market becomes mature
• Consistency is necessary for
duplication and duplication is
essential for the growth of any
company, especially a network
Solutions
• Focus on systems (structure &
function) not disease
• Listen to the field and get field
input when developing programs
• Create a consistent focus
(identify) that tells people
where to get started in the
business
• Create a uniform message,
consistent labeling and focused
product development
• Stick with a simple message and
approach that others can learn
Three Market Niches
• Network
marketing
• Retail
• Practitioner
• Most companies
only cater to
one, NSP allows
all three!
• NSP will be
developing
materials to
support all
A Systematic Approach to the
Nature’s Sunshine Product Line
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Core Nutrition
Weight Management
Energy and Fitness
Body Systems
– Chinese Herbs
• Rest of the Product Line
Brilliant Body Pack Committee
Brilliant Body
Catalog
• Jennifer Weiss
• Jean Weddle
• Jennifer
Pressimone
• Hannah Pavick
• Blake Christensen
• Ray Lambert
• Steven Horne
Body System’s Approach
• Designed to be a
simplified way to
introduce people to
NSP’s products
• Matching to key
system’s products
wasn’t always
effective
• New packs and
support products
offer more flexibility
Lifestyle Analysis Digestive
Indications
• Body odor or bad
breath
• Difficulty digesting
certain foods
• Food allergies
• Heavy coating on
tongue
• Belching or gas
after meals
• Age related health
problems
• Difficulty
maintaining ideal
weight
• Diet high in meat
and grains
• Heavy mucus
production or
feeling congested
• Less than 2 bowel
movements daily
• Brittle or easily
broken fingernails
• Dry, damaged or dull
hair
• Daily consumption of
fried foods
• Recurrent
yeast/fungal
infections
• Weak bones, teeth or
cartilage
• Feeling anxious or
worried
Digestive System Pack
• AM packet
contain
– 3 Proactazyme
capsules
• PM packets
contain
– 1 Anti-Gas TCM
capsule
– 2 Probiotic
Eleven capsules.
• Use: 1 AM
packet before
breakfast, 1 PM
packet with
Digestive Support Products
• Food Enzymes
– Over 50, gall
bladder removed,
lack of HCl
• Gastro Health
– Helpful for
gastrointestinal
infections like H.
pylori
• Stomach Comfort
– Younger people
with temporary
acid indigestion
• Spleen Activator
TCM
– Older people,
difficulty gaining
weight, weak
digestion
Lifestyle Analysis Hepatic
Indications
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Difficulty digesting
certain foods
Monthly female concerns
(PMS, menstrual problems)
Regular consumption of
alcohol
Food allergies
Skin/complexion problems
Feeling down, uninterested
or moody
Difficulty getting to
sleep, lack of sleep
Fewer than 2 bowel
movements per day
Daily consumption of fried
foods
Food/chemical sensitivities
Feeling irritable or easily
angered
Hepatic System Pack
• AM packets
contain
– 2 Milk Thistle
Combination
tablets
– 1 Liver Balance
TCM capsule.
• PM packets
contain
– 6 Psyllium Hulls
capsules.
• Use: Take 1 AM
Pack with
Breakfast and 1
Hepatic Support Products
• Mood Elevator
– Depression, low
energy,
• Blood
Stimulator
– PMS, heavy
menstrual
bleeding, pale,
weak
• Gall Bladder
Formula
– Poor fat
digestion (also
consider HiLipase), gall
Lifestyle Analysis
Intestinal Indications
• Body odor or bad
breath
• Less than 2
servings of fruits
and vegetables
daily
• Monthly female
concerns
• Regular or
frequent use of
antibiotics
• Heavy coating on
tongue
• Belching or gas
after meals
• Skin/complexion
problems
• Feeling down,
uninterested or
moody
• Sore or painful
joints
• Diet high in meats
and grains
• Heavy mucus
production or
feeling congested
• Fewer than 2 bowel
movements per day
• Recurrent
yeast/fungal
infections
• Respiratory
concerns
Intestinal Pack
• Each packet
contains
– 2 Bowel Detox
capsules
– 1 Probiotic
Eleven capsule
– 2 Psyllium
Hulls capsules
• Use: One
packet twice
daily (morning
and evening)
Intestinal Support Products
• LBS II
– Herbal laxative
• Gentle Move
– Mild herbal laxative,
helps tonify and improve
colon health
• Intestinal Soothe and
Build
– Inflammatory bowel
disorders, Chron’s,
colitis, IBS, ulcerations
• Anti-Gas TCM
– Belching, rotten-egg
taste in mouth, intestinal
gas, poor digestive
motility
Lifestyle Analysis
Circulatory Indications
• Less than 3 servings of fruits and
veggies daily
• Gum problems or redness on nose
• Smoking
• Poor memory or concentration
• Stressful lifestyle
• Age-related health problems
• Lack of energy or endurance
• Diet high in meat and grains
• Low sex drive
• Daily consumption of fried foods
• Cold hands and feet
• Feeling irritable or easily angered
• Don’t exercise regularly
Circulatory System Pack
• AM packets contain
– 2 Ginkgo and
Hawthorn
Combination
capsules
– 1 CoQ-10 50 mg
softgel
– 1 Super Omega-3
softgel.
• PM packets contain
– 1 Ginkgo and
Hawthorn
Combination
capsule
– 1 Super Omega-3
softgel.
• Use: Take the
contents of one AM
packet with
Circulatory Support Products
• Blood Pressurex
– High blood
pressure
• Red Yeast Rice
– High cholesterol
• Solstic Cardio
– High blood
pressure, general
cardiovascular
health
• Vari-Gone
– Varicose veins,
spider veins
• Nervous Fatigue
Formula
– Heart weakness,
angina associated
with stress
Nervous System Indications
• Regular consumption
of alcohol
• Smoking
• Poor concentration
or memory
• Stressful lifestyle
• Feeling down,
uninterested or
moody
• Difficulty getting
to sleep or lack of
sleep
• Menopausal problems
• Difficulty
maintaining ideal
weight
• Fewer than 2 bowel
movements per day
• Low sex drive
• Daily consumption of
fried foods
• Frequently feeling
fearful or timid
• Muscle cramps or
spasms
• Daily consumption of
caffeinated
beverages
• Restless sleep or
waking up frequently
• Feeling anxious or
worried
• Feeling irritable or
easily angered
Nervous System Pack
• Each packet
contains
– 2 Stress-J
capsules
– 2 AdaptaMax
capsules
– 1 Nerve Eight
capsule
– 1 Nutri-Calm
tablet
• Use: Take one
packet in the
morning and one
Nervous System Support Products
• Brain Protex
with Huperzine
A
– Protection
against age
related memory
loss, dementia,
Alzheimer's
• Nervous Fatigue
Formula
– Burn-out,
fatigue with
restless sleep,
chronic stress
• Focus Attention
– ADHD, difficult
with
Lifestyle Analysis
Immune Indications
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Illness more than
twice a year
Less than 3 servings
of fruits and veggies
Recent or frequent use
of antibiotics
Food allergies
Poor resistance to
disease
Stressful lifestyle
Age-related health
problems
Sore or painful joints
Lack of energy or
endurance
Exposure to air
pollution daily
Shallow or difficult
breathing
Recurrent yeast/fungal
infections
Immune System Pack
• AM packets
contain
– 1 VS-C TCM
– 1 Elderberry
D3fense
– 1 Immune
Stimulator
• PM packets
contain
– 1 Elderberry
D3fense
– 1 Immune
Stimulator
• Use: Take AM
Immune Support Products
• Silver Shield
– Topically or
internally for
acute infections
• Trigger Immune
TCM
– Weak, pale,
easily sick,
recovering from
prolonged
illness
• Olive Leaf
Extract
– Acute infections
Lifestyle Analysis
Respiratory Indications
• Illness more than 2 x year
• Recent or frequent use of
antibiotics
• Food allergies
• Smoking
• Heavy coating on tongue
• Daily consumption of dairy
products
• Lack of energy or
endurance
• Heavy mucus production or
feeling congested
• Fewer than 2 bowel
movements daily
• Exposure to air pollution
daily
• Shallow or difficult
breathing
Respiratory System Packet
• AM packets
contain:
– 1 Lung Support
TCM
– 2 Bronchial
Formula
– 3 ALJ capsules
• PM packets
contain:
– 2 Bronchial
Formula
– 3 ALJ
• Use: Take AM
packet with
Respiratory Support Products
• HistaBlock
– Food and
respiratory
allergies, skin
allergies
• Sinus Support
EF
– Sinus congestion
• Breath
Activator TCM
– Difficulty
breathing due to
congestion in
Lifestyle Analysis
Urinary Indications
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Body odor and/or bad breath
Less than 3 servings of
fruits and veggies
Monthly female concerns
Puffiness under the eyes
Skin/complexion problems
Frequent urination or
urinary concerns
Sore or painful joints
Difficulty maintaining ideal
weight
Diet high in meat and grains
Weak knees, ankles or back
Frequently feeling fearful
or timid
Restless sleep or waking
frequently
Weak bones, teeth or
cartilage
Urinary System Packet
• Each packet
contains
– 1 Urinary
Maintenance
– 2 Combination
Potassium
– 1 KB-C TCM
• Use: Take contents
of one packet in AM
and one in PM
Urinary Support Products
• Cranberry and
Buchu Concentrate
– For preventing
UTIs
• Kidney Activator
– For acute water
retention, edema
• JP-X
– For active UTIs
• Kidney Drainage
– For strengthening
kidney function
and reducing
edema (works well
with Lymphatic
Drainage)
Lifestyle Analysis
Glandular Indications
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Monthly female concerns
(female reproductive)
Regular consumption of
alcohol (adrenal,
pancreas)
Poor concentration or
memory (adrenal,
thyroid)
Stressful lifestyle
(adrenal)
Skin/complexion
problems (thyroid,
reproductive)
Cravings for sweets and
junk food (pancreas,
adrenal)
Feeling down,
uninterested or moody
(thyroid, adrenal,
reproductive)
Difficulty getting to
sleep; lack of sleep
(adrenal)
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Age-related health
problems (all)
Difficulty maintaining
ideal weight (thyroid,
pancreas, adrenal)
Lack of energy or
endurance (thyroid,
adrenal)
Low sex drive
(reproductive, thyroid,
adrenal)
Dry, damaged or dull hair
(thyroid)
Frequently feeling
fearful or timid
(adrenal)
Cold hands and feet
(thyroid)
Daily consumption of
caffeinated beverages
(adrenal)
Restless sleep or waking
up frequently (adrenal)
Glandular System Pack
• Each packet
contains
– 1 Master Gland
Formula
– 2 AdaptaMax
– 1 Adrenal Support
• Use: Take contents
of one packet in AM
and one in PM
Glandular Support Products
• SugarReg
– High blood
sugar, diabetes
• Thyroid Support
– Low thyroid
• Mood Elevator
TCM
– Depression
• Nervous Fatigue
Formula TCM
– Adrenal fatigue,
nervous
exhaustion,
chronic stress
Female Support Products
• Female Comfort
– General hormonal
balancer for women
• X-Action
(Women’s)
– Supports sex drive
• Flash-Ease, Time
Release
– Helpful for
menopause
symptoms, hot
flashes
Male Support Products
• Men’s Formula
– Helps with BPH,
testosterone levels
• Men’s X-Action
Reloaded
– Helps with sex
drive, erectile
dysfunction
Lifestyle Analysis
Structural Indications
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Skin/complexion problems
Menopausal concerns
Age-related health problems
Sore or painful joints
Diet high in meat and grains
Weak knees, ankles or back
Brittle or easily broken fingernails
Dry, damaged or dull hair
Muscle cramps or spasms
Daily consumption of caffeinated
beverages
• Weak bones, teeth or cartilage
• Don’t exercise regularly
Structural System Pack
• Each packet
contains
– 2 Skeletal Strength
tablets
– 2 Joint Support
capsules
– 2 EverFlex tablets
• Use: Take contents
of one packet in AM
and one in PM
Structural Support Products
• IF Relief
– Relieves inflammation
and pain, alternative
to NSAIDs
• Krill Oil w/K-2
– K-2 and D3 help bones
and teeth absorb
minerals
• HSN-W
– Silica-rich herbs,
helpful for brittle
fingernails, dull
skin and hair, split
ends, joint problems,
bone healing
• KB-C TCM
– Back pain, neck pain,
weakness of the knees
and ankles,
osteoporosis and
arthritis
Chinese Herbal Products
• The Chinese
herbal products
are all part of
the core
products, so you
can also train
people in basic
Chinese
philosophy
• The Chinese
herbal products
by themselves are
a unique and
Core Product Training Class
• Five session webinar with in-depth
training on:
– Basic principles of good marketing
– Core health categories
– Body system’s products
– Chinese herbs
• You will not only get the training, you
will also get the PowerPoint slides
and materials so you can teach this
system to your group
Class Dates and Registration
• Training Dates: Monday,
March 28, April 4, 11, 18,
25
• All sessions are recorded
and can be downloaded and
viewed at any time
• Cost is $47 for Tree of
Light Members (Associates)
and $97 for Non-Members
• Register online at
www.treelite.com or call
Question and Answer Time
