Transition Brand Messaging for Medtronic plc
Universal Messaging for Internal and External
2
Transition Brand
Design System
A common message is the foundation for all acquisition related
communications developed during the Transition Period, for both
internal and external audiences.
For communicators and writers, this serves as a blueprint for you to
use and build upon to create business, region, or function specific
elements.
2 | Medtronic Confidential
Universal Messaging for Internal and External
For communicators and writers, this serves as your blueprint for you to use
and build upon it to create business, region, or function specific elements.
2
Transition Brand
Design System
All Audiences
Key
Message
Why did
this
happen?
Together, Medtronic and Covidien are working to improve healthcare by addressing the
needs of more patients, in more ways, and in more places around the world.
We are committed to…
• Improving the lives of patients
• Creating meaningful innovation
• Helping more people around the world get access to better health care
What does
it mean for
you?
We want to…
• Change the way we work with healthcare systems and providers
• Partner with you
• Achieve better outcomes (clinical, economic and patient)
What
should you
expect?
We are striving to…
• Create new models for collaboration
• Redefine ‘value’
• Deliver continuity in service
• Celebrate our advancements
• Go further together
3 | Medtronic Confidential
Headline Options:
•
Creating Meaningful
Change Together.
•
Removing Barriers,
Reaching More People.
•
Connecting What We Do
With What People Need.
•
Shared Goals, Deeper
Relationships.
Universal Messaging for Employees
For communicators and writers, this serves as your blueprint for you to use
and build upon it to create business, region, or function specific elements.
2
Transition Brand
Design System
Employees
Why did
this
happen?
What does
it mean for
you?
What
should you
expect?
Both Covidien and Medtronic are committed to improving the lives of patients through our medical technologies. We brought
our two companies together so we can accelerate and advance our ability to create meaningful innovations that improve
health for more people around the world.
We are passionate and excited about our mission to improve patients’ lives. The combination of our two companies will create
new opportunities for all of us to change the way we work, collaborating and innovating in new ways that will ultimately
deliver better health for more people.
The global healthcare environment is ever-changing and it is our responsibility to think differently in order to solve problems to
help hospitals and health systems deliver the best patient care possible. The union of Medtronic and Covidien will be
transformative as we create new ways of working together in order to do more for more people. As we go forward and start
the integration of our two companies, each of us will need to be nimble, flexible and creative. This will enable Medtronic, plc to
go further, well into the future.
4 | Medtronic Confidential
Universal Messaging for External Audiences
For communicators and writers, this serves as your blueprint for you to use and
build upon it to create business, region, or function specific elements.
PHYSICIANS AND HEALTH CARE
PROFESSIONALS
Why did
this
happen?
Transition Brand
Design System
GENERAL PUBLIC
Patients, Media, PR, Investors
Because we are committed to improving the
lives of patients through our medical
technologies, Covidien and Medtronic have
come together so we can accelerate and
advance our ability to create more
meaningful innovations to help you deliver
the best care possible for more people.
Because we are committed to improving the lives
of patients through our innovative medical
technologies, Covidien and Medtronic have come
together to offer more comprehensive and
advanced solutions that enable the best
outcomes possible for more people around the
world.
Both Covidien and Medtronic are committed to
improving the lives of patients through our
medical technologies. We brought our two
companies together to accelerate and advance
our ability to create meaningful innovations for
hospitals, health systems and health care
providers so they can deliver the best care
possible to patients and their families around
the world.
We recognize that we help patients by
your expertise, changing the way we work
with you so better clinical, economic and
patient outcomes can be achieved.
As we move forward as one company, we know
we can make more progress if we work together.
That’s why we want to partner with you to
combine our capabilities with your expertise,
changing the way we work with healthcare
systems and providers so better clinical,
economic and patient outcomes can be achieved.
We recognize that innovation is only meaningful
if it is safe, effective and usable. That’s why we
are partnering with health systems and
providers to combine our capabilities with their
expertise to change the way we work together
to achieve the best outcomes.
We know that constant change in the global
healthcare market requires new approaches
to delivering care. In bringing Medtronic and
Covidien together, we strive to work with you
to create new models of collaboration to give
you solutions you need so you can do more
for each patient you serve. We are committed
to deliver continuity of service while
constantly pushing our advancements
further.
With the changing global healthcare system, we
must do what we can to help hospitals, health
systems and providers deliver the best care
possible. The union of Medtronic with Covidien
demonstrates our commitment to think
differently to solve problems, striving to make
progress for better care while creating a more
efficient delivery system. We strive to deliver
continuity in our service to you while constantly
pushing our advancements further.
With changing healthcare policy, companies
that deliver health products and services must
be willing to do things differently. The union of
Medtronic and Covidien demonstrates that we
are committed to thinking differently in solving
problems to deliver better health. As we go
forward, we will keep you updated about how
this approach is succeeding in ensuring better
health for more people.
What does partnering with doctors and other health care
professionals. That’s why we want to partner
it mean
with you to combine our capabilities with
for you?
What
should
you
expect?
BUSINESS: Procurement, Distributors,
Health Systems and Regulators
2
5 | Medtronic Confidential