2012 RISC
Marketing Initiatives
Jessie Lin
DRAFT02
Jan, 2012
2012 Objectives
• Visibility Increase
– Visibility largely increased in following targeted regions
(according to the priority)
• ACN
• AEU
• ANA
2012 RISC Goal
Develop the new
RISC solution
Enlarge the RISC
business
System
DMS
ARM
Cortex-A8
SBC
ARM
Cortex-A9
SOM
Support PDs for RISC
product development
…
ARK
Ubiq
Portable
ITM
Advantech RISC Biz Circle
i.MX 7
AM/DM5x
i.MX53
i.MX 61
Industrial
RISC Solution
Development
RISC Board
Development
OMAP35
Market
Feedback
ODM
Project
Service
Market
Demand
RISC System
Integration
Product Strategy
• Cortex-A9 Multicore
• System Product
– RISC Display Solutions : RDS Series Product
– RISC Box PC : RBC Series Products
Fully link to all RBUs for RISC solutions planning &
developments.
• RTX & 3.5 SBC
RISC Product Roadmap
ARM Architecture
Chip solution
OMAP35
2011
2012 ( Planning)
2013 ( Planning)
Cortex-A8
Cortex A9 (Multi-core)
Cortex-A15 (Multi-core)
i.MX53
SOM-C3530 (OMAP35 based COM)
PCM-C3530 (OMAP35 based SBC)
ROM-1210 ( i.MX53 based COM)
RSB-4210 (i.MX53 based SBC)
i.MX 6x
i.MX 7
AM/DM5
x
ROM-1220 (i.MX6 based COM)
RSB-4220 (i.MX6 based SBC)
ROM-11X0 (AM5 based COM)
RSB-41X0 ( AM5 based SBC)
ROM-12X0 ( i.MX7 based COM)
RSB-42X0 (i.MX7 based SBC)
Ice Cream Sandwich ( 4.0)
Jelly? ( 5.0?)
TBC
Windows 8
2.6.4x
2.6.x
Advantech product
offering
Android O.S. solution
Window solution
Linux
Reference System product
solution
Market application
Froyo ( 2.2)
Gingerbread (2.3)
Ice Cream Sandwich ( 4.0)
WinCE 6.0
WEC7
2.6.29
2.6.35
Box PC - ARK, Trek, Uno, DSA
Panel PC- ITM, UBIQ, HIT, PIT, UTC,TPC
Portable- MARS, ACA, MCD
Others…
HMI, Industrial Control, Signage, Handheld
Box PC - ARK, Trek, Uno, DSA
Box PC - ARK, Trek, Uno, DSA
Panel PC- ITM, UBIQ, HIT, PIT, UTC,TPC Panel PC- ITM, UBIQ, HIT, PIT, UTC,TPC
Portable- MARS, ACA, MCD
Green Server - TBC
Others…
Others…
HMI, Industrial Control, Signage,
Handheld
HMI, Industrial Control, Signage,
Server
Marketing Key Initiatives
• Join consortium for RTX form factor
• Two Marketing approach
– DMS biz model
– Design-in Biz (RISC COM) : Fully aligned with Emb’Core
Marketing/Regional Sales Force
– Devices & Solutions (RISC SBC & system) : Fully aligned with
Embedded Systems Sector Marketing/Regional Sales Force
• Marketing with Emb’Core, IAG & SAG
– Emb’Core : Advantech Industrial Cloud Services - Industrial Cloud
Built-in (iManager, SUSIAccess, Cloud Builder)
– IAG & SAG : Vertical product applications
• Co-Marketing with Ecosystem partners
– Freescale (major) & TI for co-launch and co-marketing
RISC VM Strategy
Cloud Computing
(targeting “device”
Portable Device
RISC Box PC (RBC Series)
Industrial / HMI
Industrial Control
RISC Open Frame
Solutions (RDS Series)
Account Coverage Model
DMS : RISC
Platform IP
 Design-in : RISC
COM

Product Launch packages
 Event
 Vertical Marketing Pack
 Join Embedded Technology
consortium (ETC) for RTX
promotion

Quarterly RISC Tech
Workshop

Target
Key
Accounts
Key Account/
VAR/
System Integrator
Internal PD
xxx
Brand Product :
RISC SBC & System

2012 New Products
Q1
RISC COM
ROM-1210
(Jan)
RISC SBC
RSB-4210
(Feb)
Q2
Q3
Q4
ROM-1220
(Sep)
RSB-4220
(Nov)
RISC
Display
Solution
RDS-1070
(TBD)
RISC Box
PC
RBC-1000
(TBD)
2012 Marketing Calendar (Q1)
Q1
Q2
Q3
Q4
Product
Launch
Package
ROM-1210 (Jan)
RSB-4210 (Feb)
RDS-1070
RBC-1000
ROM-1220
(Sep)
RSB-4220
(Nov TBD)
eDM
Campaign
Industrial Cloud by
RISC
TBD
TBD
Tbd
V
V
Tbd
Tbd
V
V
Tbd
Tbd
• RETCC 2012
• Embedded World
• ADF, Taipei
• RTS Embedded
Systems
• ESC) Silicon Valley
• FSL FTF
• EDN Embedded
Systems Seminar 2012
• electronica 2012
• Embedded WPC
Case Studies
/Whitepaper
• Case Study x 2
• Whitepaper x 1
• Case Study x 2
• Whitepaper x 1
• Case Study x 2
• Whitepaper x 1
• Case Study x 2
• Whitepaper x 1
Catalog/
Brochure
• 2012 RISC Brochure
(revised, Jan)
• 2012 RISC Case
Study (New, Jan)
• ECG Master Catalog
Tech/
Sales
Training
• RISC Tech Workshop
(internal)
• AEU, ACN, ANA, ASG
(TBD)
• RISC Tech Workshop
(internal)
• AEU, ACN, ANA, ASG
(TBD)
•
Video/Flash
AD/Poster
Events
• AEU, ACN, ANA, ASG
(TBD)
•AEU, ACN, ANA, ASG
(TBD)
Events Worldwide (I)
Trade Fair/Exhibition
Event
Period
City/Country
Region
URL
RETCC 2012
Jan 17
Santa Clara, CA
USA
http://www.rtecc.com/conferences
Embedded World 2012
Feb 28-Mar 1
Nürnberg, Germany
Europe
http://www.embedded-world.de/en/
RTS Embedded Systems 2012 April 3-5
Paris / Frence
Europe
http://www.salons-solutionselectroniques.com/index.htm
Embedded System
Conference (ESC) Silicon
Valley
March 26-29
San Jose, USA
USA
Embedded Systems Expo
May 9-11
Tokyo, Japan
Asia
http://www.esec.jp/en/Home/
EDN Embedded Systems
Seminar 2012
Sept
Singapore
Asia
tbd
electronica 2012
Nov 13-16
Munich, Germany
Europe
http://esc.eetimes.com/siliconvalley/
http://www.electronica.de/en/home
Appendix
RISC Focused Regions
Region
RBU
Sales Force
KAFS / CSF
PSM / BDM
RBU Marcom
AENC
AIR
KASF :
Ween Niu/Jeff Brown
David Liu (SAG sector)
Edna Garcia / Deborah
Lu
ASZ
KASF :
罗焕城 (Paul Lo)
AEU
ADL
KASF :
Howard Lin /
Fabrizio.del Maffeo
ATW
ASG
ACN
Xiaofeng.Ou (區曉風)
Zhou.xun (周洵)
Li.Xiong
(熊莉)
Vincenzo.Difronzo
(AEU PSM)
Barbara / Pauline
ATW
Kiphone Lin
Lilly Chen
ASG
Edwin.Teo
Grace.Wong
White Paper & Application Story - ready Q1


Plan to generate at least 6 articles in 2012.
Application story coverage :
–
–
–
–
–
–
–
UbiQ
TREK
Medical
UNO
Tablet/portable
TPC/PPC
Signage
Q1 RTX Branding

Advantech launches RTX Brand Promotion
–
TBD
RISC Biz Model (AEU)

Brand Product Biz –
–
–



Open to all Europe regions RISC SBC business and
suggest starting from RSB-4210 (Freescale i.MX53 3.5”
SBC)
RISC COM business still go by Project based support
before the local support from ready. (Target: Before
2012 Q2)
RISC Display Solutions
RISC Box PC
DMS Biz –
–
Still by project based to review the opportunity and
support.