spring/summer collection 2013
THE MAKING OF A MODERN CLASSIC
Å r 1 8 9 3 s t a r t a d e A l f r e d J o h a n s s o n e n l i t e n v ä v f a b r i k u t a n f ö r K i n n a i Vä s t e r g ö t l a n d .
Två år senare kom elektriciteten till byn och den första skrivmaskinen inhandlades.
I mitten av 1960-talet hade företaget uppnått ett gott rykte som en leverantör av
t e k n i s k t a v a n c e r a d e t e x t i l i e r a v h ö g k v a l i t e t . Fö r e t a g e t v a r d e n f ö r s t a f r o t t é t i l l v e r k a r e n
i Skandinavien, såväl som den sista innan produktionen i Sverige tog sitt slut under
2 0 0 8 . N a m n e t Pe l l e v ä v a r e h ä r s t a m m a r f r å n d e n s m å t t l e g e n d a r i s k e e n t r e p r e n ö r e n Pe r
Almquist, som var verksam i företaget under senare delen av 1900-talet. Han kallades
Pe l l e a v d e f l e s t a , d ä r a v – P E L L E VÄVA R E .
H u r b l i r m a n e n m o d e r n k l a s s i k e r ? Pe l l e v ä v a r e t i t t a r t i l l b a k a p å e n l å n g t r a d i t i o n a v
textilt kunnande, men inspireras av det som ligger i tiden. Genom att vi lägger stor vikt
p å k v a l i t e t , k o n s t r u k t i o n o c h d e t a l j e r, k a n v i l o v a a t t v å r a p r o d u k t e r å l d r a s m e d s t i l .
Un d e r 2 0 1 2 l a n s e r a d e Pe l l e v ä v a r e M o d e r n C l a s s i c s - e t t h e l h e t s k o n c e p t a v t e x t i l i e r f ö r
hemmets alla rum.
I n 1 8 9 3 t h e e n t r e p r e n e u r A l f r e d Jo h a n s s o n s t a r t e d a s m a l l w e a v i n g m i l l i n t h e S w e d i s h
p r o v i n c e o f Vä s t e r g ö t l a n d . Tw o y e a r s l a t e r e l e c t r i c i t y w a s i n t r o d u c e d t o t h e v i l l a g e , a n d t h e
c o m p a n y p u r c h a s e d i t s f i r s t t y p e w r i t e r. B y t h e 1 9 6 0 ’s t h e c o m p a n y h a d b e c o m e a w e l l k n o w n
and respected producer of technically advanced textiles. The company was the first terr ycloth
producer in Scandinavia as well as the last when it closed down its production sites in
S w e d e n i n 2 0 0 8 . T h e n a m e Pe l l e v ä v a r e o r i g i n a t e s f r o m t h e l e g e n d a r y t e x t i l e e n t r e p r e n e u r
a n d C E O o f t h e 1 9 6 0 ’s Pe r A l m q u i s t . H e w a s k n o w n a s “ Pe l l e” a m o n g f r i e n d s . T h e w o r d
“v ä v a r e” m e a n s w e a v e r, i e . “ Pe l l e t h e We a v e r ” .
H o w d o y o u b e c o m e a m o d e r n c l a s s i c ? Pe l l e v ä v a r e h a s a l o n g t r a d i t i o n o f t e x t i l e e x p e r t i s e ,
but is inspired by contemporar y trends and is always looking ahead. By paying close attention
t o q u a l i t y, c o n s t r u c t i o n a n d d e t a i l , w e e n s u r e t h a t o u r p r o d u c t s w i l l a g e i n s t y l e .
I n 2 0 1 2 Pe l l e v ä v a r e l a u n c h e d a c o m p l e t e t e x t i l e c o n c e p t o f M o d e r n C l a s s i c s f o r t h e h o m e .
Uppe på sluttningen i Mölle vakar Grand Hotel Mölle över det lilla samhället på Kullahalvön i Nordvästra
Skåne. Grand Hotel byggdes 1909 i den populära badorten, som var präglad lika mycket av lyx, flärd och sina
internationella sommargäster, som av ortens rykte som skandalöst resmål för äventyrslystna semesterfirare.
I korridorerna på Grand Hotel förs tankarna lätt till historiska mytomspunna gäster och randiga baddräkter som
torkar på balkongen efter friska bad.
Upplev Sommaren 2013 med Pellevävare på Grand Hotel Mölle - en svensk modern klassiker.
Grand Hotel Mölle sits high up on a hill, overlooking the small town Mölle on the Kullaberg peninsula. Grand
Hotel was built in 1909 in the popular Swedish seaside resort, which was renowned not only for the glamourous
international visitors, but mostly for the scandalous behaviour of the men and women bathing together on the local
beaches. The corridors of Grand Hotel whisper of legendary guests from the turn of the century and of striped bathing
suits drying on the balconies.
Welcome to experience Spring and Summer 2013 with Pellevävare at Grand Hotel Mölle – a true Swedish Modern
Classic.
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pellevävare 2013
pellevävare 2013
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BERGMAN duvet cover, pillowcase
See pricelist for sizes and art.no
Asphalt, 100% Washed linen
LÅNGHELG
A long weekend
(A small adventure that provides
a perfect balance between
inspiration and relaxation.)
BÅSTAD towel, 30x50/50x70/70x140cm
Beige, 100% Cotton
SANDBERG PATCH cushion, 50x50cm
Pink/natural, 100% Linen
SANDBERG cushion, 50x50cm
100% Linen
TOREKOV terryrobe GENTLEMAN, warm grey, 100% Cotton
HAVSBADEN terryrobe UNISEX, grey, 100% Cotton
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pellevävare 2013
HAVSUTSIKT
Seaview
(The silent company of the ever-changing
sea, experienced in your own privacy.)
GRAND HOTEL cushion 45x45cm, pink, 100% Cotton
ESTHER cushion 45x45cm, asphalt, 100% Linen
AVENYN duvet cover, pillowcase
See pricelist for sizes and art.no
Light blue, 100% Cotton Percale
INEZ cushion, 50x60cm
Linen/Viscose
SMÖGEN terryrobe LADY, soft pink, 100% Cotton
HELSINGBORG terryrobe LADY, beige, 100% Cotton
Under 1900-talets början var Mölle en populär badort bland välbärgade svenskar, danskar och tyskar. Ett
direkttåg åkte mellan Berlin och Mölle varje vecka under sommarmånaderna, ända fram till första världskriget.
Badgästerna i Mölle samsades med lokala fiskare, sjöfarare, konstnärer, författare och botanister. Badlivet var
glatt och livat och ryktet spred sig om ”Synden i Mölle”. Vid den lilla stenstranden strax norr om samhället
tilläts nämligen män och kvinnor att bada tillsammans, dock i heltäckande baddräkter som ofta var moderiktigt
tvärrandiga. Medan vissa tog emot nymodigheten med gemensamma badplatser som ett glädjebud, tyckte andra
att det var förskräckligt.
During the beginning of the 20th century, Mölle was a renowned summertime resort and attracted affluent visitors
from Sweden as well as various parts of Europe. There was even a weekly train from Berlin to Mölle up until the First
World War. The visitors in Mölle were joined by local fishermen, sailors, artists, authors and botanists, and soon Mölle
got a reputation as a place for lively and scandalous entertainment. “The Sin in Mölle”, referred to the small pebble
stone beach located just north of the town, where women and men were allowed to swim together. This was a novelty
that had spread to Mölle from Germany, but was unheard of in the rest of Sweden. The bathers wore bathing suits
that covered most of the body in fashionable striped fabric, but even so the phenomenon was frowned upon by many.
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pellevävare 2012
pellevävare 2012
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We are dedicated to making modern classics.
By paying close attention to quality, construction and
detail, we ensure that our products will age in style.
Modern Classics
Modern Classics
This is a classic PELLEVÄVARE.
If you treat it with care, you will have a
long-lasting friend.
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pellevävare 2013
pellevävare 2013
KUSTVÄGEN throw, 130x180cm
Navy, 100% Cotton
MORGONDOPP
A morning swim
(If you have the chance - indulge in
this true luxury whenever possible.)
KOSTER terryrobe, UNISEX
Navy and white, 100% Cotton
MORGONDOPP cushion, 50x50cm
Linen/Viscose
BÅSTAD towel, 30x50/50x70/70x140cm
Navy, 100% Cotton
BERGMAN duvet cover, pillowcase
See pricelist for sizes and art.no
Navy, 100% Linen
OPTIMIST cushion, 50x50cm
Navy, 100% Cotton
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pellevävare 2013
pellevävare 2013
nyheter - news ss2013
nyheter - news ss2013
SANDBERG PATCH cushion
3371-2899-510, 50x50cm
Blue/natural, 100% Linen
SANDBERG PATCH cushion
3371-2899-218 50x50cm
Pink/natural, 100% Linen
Morgondopp cushion
3152-2901-850 50x50cm
33% Linen, 67% Viscose
Simskolan cushion
3151-2903-850 50x60cm
67% Linen, 33% Viscose
Optimist cushion
3271-2897-574 50x50cm
Navy, 100% Cotton
Optimist cushion
3271-2897-850 50x50cm
Grey, 100% Cotton
SOLBACKEN duvet cover, pillowcase
See pricelist for sizes and art.no
100% Cotton
AVENYN duvet cover, pillowcase
See pricelist for sizes and art.no
Lt blue, 100% Cotton Percale
SANDBERG cushion
3271-2899-844 50x50cm
Vintage grey, 100% Linen
visby throw
2301-2852-736 130x170cm
Stone, 100% Cotton
SANDBERG cushion
3271-2899-076 50x50cm
Vintage sand, 100% Linen
SANDBERG cushion
3271-2899-218 50x50cm
Vintage pink, 100% Linen
kustvägen throw
2310-2906-592 130x180cm
Navy, 100% Cotton
SANDBERG cushion
3271-2899-620 50x50cm
Vintage lavender, 100% Linen
FÄNRIK runner
4074-2898-066 47x140cm
Sand, 100% Cotton
SANDBERG cushion
3271-2899-128 50x50cm
Vintage lemon, 100% Linen
FÄNRIK placemat
4054-2898-066 37x47cm
Sand, 100% Cotton
inez cushion
3151-2902-850 50x60cm
67% Linen, 33% Viscose
HAVSBADEN towel
7014-2908-840 50x70cm
7016-2908-840 70x140cm
Grey, 100% Cotton
HAVSBADEN towel
7014-2908-599 50x70cm
7016-2908-599 70x140cm
Navy, 100% Cotton
HAVSBADEN beach towel
7019-2908-840 100x180cm
Grey, 100% Cotton
HAVSBADEN beach towel
7019-2908-599 100x180cm
Navy, 100% Cotton
HAVSBADEN beach towel
7019-2908-160 100x180cm
Orange, 100% Cotton
AVENYN duvet cover, pillowcase
See pricelist for sizes and art.no
Sand, 100% Cotton Percale
havsbadeN terryrobe
Grey, UNISEX 100% Cotton
HAVSBADEN terryrobe
Navy, UNISEX 100% Cotton
falsterbo terryrobe
White, UNISEX 100% Cotton
falsterbo terryrobe
Navy, UNISEX 100% Cotton
8512-2908-840 xs
8512-2908-599 xs
8502-2715-000 xs
8502-2715-580 xs
8513-2908-840 s
8513-2908-599 s
8503-2715-000 s
8503-2715-580 s
8514-2908-840 m
8514-2908-599 m
8504-2715-000 m
8504-2715-580 m
8515-2908-840 l
8515-2908-599 l
8505-2715-000 l
8505-2715-580 l
8516-2908-840 xl
8516-2908-599 xl
8506-2715-000 xl
8506-2715-580 xl
8507-2715-000 XXL
8507-2715-580 XXL
SANDBERG cushion
3271-2899-510 50x50cm
Vintage blue, 100% Linen
Husman kitchen towel/apron
4500-2910-566, 60x80cm, blue
4500-2910-260, 60x80cm, red
100% Cotton
smögen terryrobe
Soft pink, LADY 100% Cotton
smögen terryrobe
Jeans blue, LADY 100% Cotton
mollösund kimono
White, UNISEX 100% Cotton
mollösund kimono
Black, UNISEX 100% Cotton
8292-2776-210 xs
8292-2776-540 xs
8572-2777-000 xs
8572-2777-899 xs
8293-2776-210 s
8293-2776-540 s
8573-2777-000 s
8573-2777-899 s
8294-2766-210 m
8294-2766-540 m
8574-2777-000 m
8574-2777-899 m
8295-2776-210 l
8295-2776-540 l
8575-2777-000 l
8575-2777-899 l
8296-2776-210 xl
8296-2776-540 xl
8576-2777-000 xl
8576-2777-899 xl
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CUSTOMER SERVICE
Opening hours, Monday - Friday:
08.00–16.30 CET
For orders within Sweden or Norway
E-mail: order@brandnewhomes.se
Phone: +46 (0)40 55 61 57
Fax: +46 (0)40 40 43 49
For orders within other countries
E-mail: orders@brandnewhomes.se
Phone: +46 (0)40 55 61 63
Fax: +46 (0)40 40 43 49
CUSTOMER SUPPORT
Opening hours:
Monday - Fri 08.00–16.30 CET
E-mail: claims@brandnewhomes.se
Phone: +46 (0)40 55 61 71
Phone: +46 (0)40 55 61 63
Fax: +46 (0)40 40 43 49
PELLEVAVARE.SE
Tack till Grand Hotel Mölle
Please also see our Catalogue 2012 for the full range of available Pellevävare items,
or visit our website www.pellevavare.se.
Order your copy of The Pellevävare Catalogue 2012 by contacting
our customer service.
Art Direction & Production Brand New Homes AB, Interior Photo Johan Kalén, Product Photo Billy Lindberg, Print BW Tryck & Reklam AB