Income and Substitution Effects Lectures in Microeconomics-Charles W. Upton Income and Substitution Effects • We know that both price and income influence demand. Income and Substitution Effects Income and Substitution Effects • We know that both price and income influence demand. • A price change means an income change. Income and Substitution Effects Income and Substitution Effects • We know that both price and income influence demand. • A price change means an income change. • You are purchasing 10 apples at $1 each. • If the price falls to 50¢, you effectively get $5 more income Income and Substitution Effects The Basic Indifference Curve Yo Utility Maximization I1 Yo/po Income and Substitution Effects A The Basic Indifference Curve Yo Utility Maximization Your income is Yo; you could purchase up to Y /p o o I1 apples Yo/po Income and Substitution Effects A The Basic Indifference Curve Yo are on You indifference curve I1 Utility Maximization I1 Yo/po Income and Substitution Effects A Apple Prices Drop Yo I1 Yo/po Income and Substitution Effects Yo/p1 A Apple Prices Drop Yo I2 The budget line rotates out and you move to indifference curve I2 I1 Yo/po Income and Substitution Effects Yo/p1 A Apple Prices Drop Yo I2 Two things have occurred: a price cut and an increase in income The budget line rotates out and you move to indifference curve I2 I1 Yo/po Income and Substitution Effects Yo/p1 A Apple Prices Drop Yo I2 The budget line rotates out and you move to Two things have Lets separate indifference occurred: a those price two effects curve I2 cut and an starting with the increasesubstitution in effect I1 income Yo/po Income and Substitution Effects Yo/p1 A To isolate the effect of the The Substitution Effect Yo I2 lower price, imagine a budget line reflecting the lower price but tangent to the old indifference curve I1 Yo/po Income and Substitution Effects Yo/p1 A The Yo We would move To isolate the red effectdot of the Substitution to Effect the I2 lower price, imagine a budget line reflecting the lower price but tangent to the old indifference curve I1 Yo/po Income and Substitution Effects Yo/p1 A We would move This The is theSubstitution To isolate the red effectdot of the to Effect the lower price, imagine a substitution effect I2 Yo budget line reflecting the lower price but tangent to the old indifference curve I1 Yo/po Income and Substitution Effects Yo/p1 A We would move This The is theSubstitution To isolate the red effectdot of the to Effect the lower price, imagine a substitution effect I2 Yo budget line reflecting the lower price but tangent to the old indifference curve The substitution effect is always negative Diminishing MRS guarantees it Yo/po Income and Substitution Effects I1 Yo/p1 A The Income Effect Yo The substitution effect is only part of the story I2 I1 Yo/po Income and Substitution Effects Yo/p1 A The Yo The other part of the of the price Incomeimpact Effect change is the The I2 movement from the substitution red dot to the green effect is only dot part of the story I1 Yo/po Income and Substitution Effects Yo/p1 A The Yo This is the income effect The other part of the of the price Incomeimpact Effect change is the The I2 movement from the substitution red dot to the green effect is only dot part of the story I1 Yo/po Income and Substitution Effects Yo/p1 A The Combined Effect Yo I2 We effectively break the price change down into its two components: the substitution effect I1 and the income effect. Yo/po Income and Substitution Effects Yo/p1 A WhileThe the Combined Effect substitution We effectively I Y 2 effect is o break the price always change down negative, the into its two income components: effect may the substitution or not be effect and the I positive 1 income effect. Yo/po Income and Substitution Effects Yo/p1 A Change in Quantity Demanded for Normal and Inferior Goods Normal Good Change in quantity demanded due to substitution effect (holding utility constant) Change due to income effect (holding prices constant) Combined Effect Inferior Good Price ↑ Price ↓ Price ↑ Price ↓ (-) (+) (-) (+) (-) (+) (+) (-) (-) (+) ? ? Income and Substitution Effects Change in Quantity Demanded for Normal and Inferior Goods Normal Good Change in quantity demanded due to substitution effect (holding utility constant) Change due to income effect (holding prices constant) Combined Effect Inferior Good Price ↑ Price ↓ Price ↑ Price ↓ (-) (+) (-) (+) (-) (+) (+) (-) (-) (+) ? ? Income and Substitution Effects Change in Quantity Demanded for Normal and Inferior Goods Normal Good Change in quantity demanded due to substitution effect (holding utility constant) Change due to income effect (holding prices constant) Combined Effect Inferior Good Price ↑ Price ↓ Price ↑ Price ↓ (-) (+) (-) (+) (-) (+) (+) (-) (-) (+) ? ? Income and Substitution Effects Change in Quantity Demanded for Normal and Inferior Goods Normal Good Change in quantity demanded due to substitution effect (holding utility constant) Change due to income effect (holding prices constant) Combined Effect Inferior Good Price ↑ Price ↓ Price ↑ Price ↓ (-) (+) (-) (+) (-) (+) (+) (-) (-) (+) ? ? Income and Substitution Effects End ©2006 Charles W. Upton Income and Substitution Effects