ART DECO 1924 - 1940 Art Deco is an international decorative arts movement, most popular between the years 1924 - 1940. It is a style of drawing, that relies on bold designs, clear lines, vibrant colours and patterns. Geometric shapes and intense colour schemes are prominent. Art Deco’s main characteristics are derived from the various painting styles of the early twentieth century, ranging from Cubism to Italian Futurism. Art Deco is usually associated to the architecture of the 1930s and speed and luxury. Recently it has seen a revival. Art Deco had an extensive influence on architecture in the 1930s and 1940s. Many buildings on the coast of Florida have an Art Deco exterior, tending to be symmetrical with distinctive windows and colours. Left: Many car designs for the 1930s and 1940s were influenced by Art Deco. The automobile seen opposite has a streamlined and elegant appeal. The design suggests speed, style and luxury. Left: The Art Deco movement even influenced the design and layout of posters. The poster shown opposite has typical Art Deco colours and displays the fashion and architecture of the 1930s. ART DECO 1924 - 1940 Two typical Art Deco patterns are seen here below. Art Deco patterns tend to have: Distinctive circular patterns. Bold Straight Lines. Subtle use of colour and shade. Often look rather abstract. Font Style (below) Art Deco even has its own style of writing (font). This is distinctive by the contrasting broadness and thinness of parts of the same letter, with the colour being black. ART DECO 1924 - 1940 Here are some more examples of Art Deco style being used. Art Deco patterns tend to have: Distinctive circular patterns. Bold Straight Lines. Subtle use of colour and shade. Often look rather abstract. ART DECO Mood Board Examples Exam paper – What to expect. Section A Design Task…. In this section you will be asked to: • produce a Design Specification-State, describe, explain. • produce a range of ideas- draw in 3d, isometric or oblique, with labels (explanations). • develop one of your ideas – Improve it some how, make it better. • evaluate your chosen idea – Is the idea any good? Answer the brief? Would you do anything different next time? Exam paper – What to expect. Section A Design Task…. You will also be given a design brief similar to one below: Design Brief: A local manufacturer has asked you to produce a range of ideas for a travel storage device in the theme of Art Deco inspired products. Your designs must reflect the style of Art Deco. Practice Exam Paper – Section A Design 4. Evaluation Design Brief: A local manufacturer has asked you to produce a range of ideas for a travel storage device in the theme of Art Deco inspired products. Question 4 is about evaluation. You are advised to spend about 5 minutes on this question. Your designs must reflect the style of Art Deco. 4 Explain why you have chosen the idea that you developed in Question 3. ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ 1. Specification You are advised to spend about 5 minutes on this question. 1 Give three design requirements of the travel storage device. Explain each of your answers. An example has been completed for you. Requirement: The storage device should protect the items being stored. Explanation: This will prevent the items from being damaged. 1 (a) Requirement 1 _____________________________________________________ _____________________________________________________ __ Explanation ____________________________________________ _____________________________________________________ _____________________________________________________ __ ____________________________________________ (2 marks) __________________________________Marks(3out marks) of 3 1 (b) Requirement 2 _____________________________________________________ _____________________________________________________ __ Explanation Total Out of 33 Grade What grade is achieved? _____________________________________________________ _____________________________________________________ __ Grad e Mark (2 marks) A 28-33 1 (c) Requirement 3 B 22-27 C 16-21 D 10-15 E 7-9 F-G 3-6 U 0-2 _____________________________________________________ _____________________________________________________ __ Explanation Marks out of _____________________________________________________ 6 _____________________________________________________ Name: _________________________ Date. _______________________ P1 __ 2. Design Ideas 3. Design Development Question 2 is about creative design. You are advised to spend about 18 minutes on this question. Question 3 is about developing the design. 2 Study the information given in the Design Brief (page 1) and your Design Specification (page 1). Use this information to help you sketch FIVE different ideas for a travel storage device. All of your designs should be in the style of Art Deco. You are advised to spend about 12 minutes on this question. 3 Choose your best idea from Question 2. Use notes and sketches to show how you would develop your design. Marks will be awarded for: Marks will be awarded for creativity. (5 x 3 marks) • details of materials and finishes (3 marks) • method of construction (3 marks) • design features and sizes. (3 marks) Marks out Marks out of 15 of 9 Name: _________________________ Date. Specification Marking - Requirement Any three correctly identified requirements. Possible responses: • • • • • • • • • • • 1. Should keep the item/product (inside) clean. 2. Must be soundly constructed. 3. Should organise the jewellery. 4. Should be capable of being manufactured in quantity. 5. Must be safe to use. 6. Must be ergonomically designed. 7. Must be durable. 8. Should keep the item/product (inside) secure. 9. Should have a Art Deco feature. 10. Should be made from sustainable materials. 11. Should have a carry handle of some form. Check that answers are not repeated. Check candidate has not stated ‘in the style of Art Deco’. 1 mark for each answer. Specification Marking - Explanation Any three relevant explanations. Possible responses: • • • • • • • • • • 1. Prevent the item/product (inside) from becoming tarnished or dusty. 2. It should not break when in use. 3. This will make finding your product easy. 4. Making things in bulk reduces the unit cost. 5. No one should be injured when using the travel storage device. 6. It should be easy and comfortable to use. 7. It should withstand everyday use. 8. It should prevent the products inside from being stolen. 9. Distinctive circular patterns like the Chrysler building in New York. 10. The store device should be made from wood. Check that answers are not repeated. Check candidate has not stated ‘in the style of Art Deco’. 1 mark for each answer. Total of 6 marks available. Design Ideas Marking Using the mark scheme shown here right - mark your friends design ideas. Give them a mark out of 15 5 x 3 marks Development Marking Development details could include: Materials and finish Award one mark each for details relating to two materials. Or Award two marks for a single material with a justification Award one mark each for details relating to two types of finish or Award two marks for a single finish with a justification. Construction Award up to three marks for constructional details A simple reference to a method of construction – 1 mark A outline of a method of construction – 2 marks Detailed information relating to a method of construction – 3 marks Design features/sizes Award one mark each for details relating to two design features. Award one mark each for two relevant sizes. 15 marks available Evaluation Marking Award one mark each for an analytical comment. Comments must be justified to be awarded mark. A response that simple states features of the design without any qualification or judgemental comment. 0 mark A basic response that qualifies or makes a judgemental comment about a design feature. 1 mark A simple response that qualifies or makes a judgemental comment about some design features. 2 mark A detail response that qualifies or makes a judgemental comment about several design features. 3 mark 3 marks available