Senior living and wellness:
Numbers speak louder than words!
Presented by: Colin Milner, CEO, International Council on Active Aging
866-335-9777 - 604-734-4466 - colinmilner@icaa.cc – www.icaa.cc
Why this webinar?
ICAA Partner Advisory Board
Over the course of next hour
1.
Senior living industry by segment and define wellness
2.
Current state of wellness in senior living, and why communities
implement wellness
3.
What we can expect over the next 2 years, from community
development to products purchased
4.
The future
How to get the most out of this
session:
1.
Ask what if?
2.
Ask question?
Write question down and then submit at the end.
3.
Implement one or two ideas right away
What does this mean to you?
Idea
Owner/manager
Product designer/
manufacture
Marketer
Research
Sales person
Program manager
Personal trainer
Fitness instructor
Idea
Idea
Idea
Facility designer
The research for this presentation
The Research
• ICAA Wellness Industry Survey 2012
553 organizations
• ICAA Wellness Industry Survey 2010:
640 organizations
• Future of Active Aging 2011:
42 CEO’s, President and Vice President of major multi-location
communities
• General research
What types of organizations make up ICAA
ICAA has 9,200 members.
7,452 (81%) of these members are senior living.
ICAA members by market
%
1. Senior Living (largest segment CCRC)
81%
2. Senior Centers
3. Fitness
4. Miscellaneous
5. Universities/Researchers
6. Hospitals
7. Parks and Recreation, YMCA
8. Consultants
Total percent
8%
3%
3%
2%
1%
1%
1%
100%
Source: ICAA Wellness Industry Survey 2012
Source: ICAA Wellness Industry Survey 2012
Senior Living by Segments
The types of seniors housing are organized by
the functional capacity and lifestyles of their
residents.
Independent living housing
•Planned active adult communities
•Independent living
•Seniors apartments
The types of seniors housing are organized by
the functional capacity and lifestyles of their
residents.
Assisted living housing
• Continuing care retirement
communities (CCRC)
• Assisted-living residences
• Nursing homes or long-term
care facilities
Integration and Intergenerational
March Lifecare Campus
A 6 million sq ft, 236 acre “health and wellness city.
Cost of approximately $3.3 billion
$1.6 billion dollar, 171-acre Union Village integrates
comprehensive health and wellness capabilities with retail,
entertainment and cultural amenities, as well as ‘smart’
senior and residential communities
It’s not about age
It’s about function
What is wellness?
Wellness
At ICAA, “wellness” is an umbrella term for the environment
and the programs that support the active-aging lifestyle. ICAA
works within the seven-dimension model of wellness because
it is frequently used and embodies the concept of active aging.
The 7 dimensions of wellness
Physical
Intellectual
Social
Vocational
Spiritual
Emotional
Environmental
Wellness is a state of being describing a state of
positive health in the individual and comprising
biological and psychological well-being as exemplified
by quality of life and a sense of well-being.
(Adapted from Corbin, Lindsey, & Welk, 2000; Bouchard, et al., 1990;
USDHHS, 2000).
Current state of wellness in senior living
65% in 2010
29% in 2010
Source: ICAA Wellness Industry Survey 2012
6%
Source: ICAA Wellness Industry Survey 2012
97%
88%
82%
74%
74%
61%
58%
Source: ICAA Wellness Industry Development 2012
Source: ICAA Wellness Industry Development 2012
56%
in 2010
17%
in 2010
Source: ICAA Wellness Industry Survey 2012
Source: ICAA Wellness Industry Survey 2012
Source: Future of Active Aging 2011
The start of population aging
82% strongly agree or agree
that senior living industry
will see dramatic change in
the services it provides over
the next 10 years

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




architects,
developers,
builders,
consultants,
suppliers,
management,
staff training.
Growing number of programs require space to deliver
them.
These areas are CURRENTLY available to older adults
on survey respondents properties.
Fitness/wellness centers
Community
Type
Stand
Stand alone alone
Fitness
wellness
Center
center
Active Adult
46.20%
30.80%
IN/AL
17.90%
26.40%
IL
14.30%
23.80%
CCRC
45.40%
51.70%
AL
25.00%
20.80%
Source: ICAA Wellness Industry Survey 2012
Fitness/wellness spaces
Community
Type
Active Adult
IN/AL
IL
CCRC
AL
Fitness
Room
87.20%
90.60%
76.20%
93.10%
54.20%
Studio for
Group X
61.50%
34.90%
19.00%
56.90%
20.80%
Source: ICAA Wellness Industry Survey 2012
Multipurpose
room
89.7%
84.90%
76.20%
93.10%
54.20%
Therapy space
Type of
Physical
company Therapy
Occupational
Therapy
AA
46.20%
41.00%
IN/AL
52.80%
42.50%
IL
33.30%
23.80%
CCRC
94.30%
78.70%
AL
83.30%
62.50%
Source: ICAA Wellness Industry Survey 2012
Outdoor spaces
Community
type
AA
IN/AL
IL
CCRC
AL
Walking
trails
74.40%
65.10%
57.10%
77.00%
50.00%
Source: ICAA Wellness Industry Survey 2012
Outdoor
area for
physical
activity
74.40%
62.30%
47.60%
72.40%
62.50%
Meditation
gardens/
gardening
38.50%
67.00%
61.90%
75.30%
66.70%
Courts and sports
Type of
company
AA
IN/AL
IL
CCRC
AL
Sports courts
(Tennis,
basketball)
25.60%
2.80%
0%
15.50%
4.20%
Game courts
(shuffleboard,
putting)
53.8%
40.60%
47.60%
60.90%
8.30%
Source: ICAA Wellness Industry Survey 2012
Aquatic spaces
Type of
company
Swimming Small
pool
pool
Warm water
therapy
AA
53.80%
33.30%
30.80%
IN/AL
34.00%
19.80%
21.70%
IL
9.50%
28.60%
4.80%
CCRC
52.90%
30.50%
36.20%
AL
16.70%
12.50%
12.50%
Source: ICAA Wellness Industry Survey 2012
Changing room and amenities
Type of company
AA
IN/AL
IL
CCRC
AL
Changing or locker
Sauna and Steam rooms
61.50%
33.30%
43.40%
4.7%
38.10%
4.8%
69.50%
7.5%
25.00%
0.00%
Source: ICAA Wellness Industry Survey 2012
Salons and Spas
Type of
company
Beauty
Salon
Spas and
services
AA
69.20%
48.70%
IN/AL
96.20%
45.30%
IL
85.70%
28.60%
CCRC
98.90%
61.50%
AL
91.70%
25.00%
Source: ICAA Wellness Industry Survey 2012
Food and entertainment spaces
Type of
company
AA
IN/AL
IL
CCRC
AL
Dining
services
79.50%
99.10%
95.20%
99.40%
95.80%
Cafes
/juice bars
61.50%
57.50%
66.70%
77.00%
45.80%
Source: ICAA Wellness Industry Survey 2012
Movie
Theatres
48.70%
50.00%
33.30%
55.20%
20.80%
Business center or computer room
Type of
company
AA
IN/ASL
IL
CCRC
ASL
Business
center or
computer
room
84.60%
90.60%
90.50%
89.10%
54.20%
Source: ICAA Wellness Industry Survey 2012
Library
89.7%
98.10%
81.00%
98.90%
79.20%
Activities and their space
AA
IN/AL
IL
CCRC
AL
Billiards
59.00%
66.00%
76.20%
75.90%
20.80%
Crafts
76.90%
84.00%
57.10%
87.90%
70.80
Source: ICAA Wellness Industry Survey 2012
What is projected for
the next 2 years
68%
36%
24%
13%
15%
9%
Source: ICAA Wellness Industry Survey 2012
41%
31%
20%
9%
Source: ICAA Wellness Industry Survey 2012
Source: ICAA Wellness Industry Survey 2012
Top growth areas for next 2 years
Community
Type
Café and Juice Bars
Stand alone fitness/
wellness center
Meditation gardens
Walking trails or paths
Studio dedicated to dance
and exercise
Spa services
Game courts (shuffleboard, etc)
Fitness room
2012
28%
2010
24%
26%
25%
19%
16%
21%
22%
17%
14%
13%
12%
15%
14%
15%
18%
Source: ICAA Wellness Industry Survey 2012 and 201o
What types of products does your organization plan to
purchase or lease in the NEXT 2 YEARS?
Product category
Activity supplies (e.g. art, photography, board or other games)
Aquatics equipment and services
Beauty/spa products
Assessment tools (e.g. machines, software, calipers, scales)
Computer equipment for older adults to use
Computer software for older adults (sometimes called “brain fitness”)
Software to benchmark fitness or wellness program
Alert systems; wireless monitoring
Computer-generated games, such as Wii
Outdoor exercise equipment
Exercise equipment
Landscaping and maintenance
Recreation supplies (e.g. nets, balls)
Rehabilitation or therapy (e.g. assistive devices, tables)
Furnishings, lighting, acoustics
Floors, carpets
Other, please specify
Source: ICAA Wellness Industry Survey 2012
Percentage
56%
33%
18%
25%
25%
27%
22%
16%
21%
16%
58%
31%
45%
22%
30%
33%
9%
Equipment type
Hand-held strength equipment (e.g., free weights; bands, tubing,
elastic resistance)
Cardiovascular conditioning (e.g., treadmill, upright cycles, elliptical)
Aquatics equipment (e.g., noodles, resistance tools, paddles)
Not sure, don't know
Exercise, Pilates or yoga mats
Recumbent cardiovascular equipment (e.g., cycle, stepper)
Stability balls, balls for tossing or holding
Portable balance equipment (e.g., boards, foam pads, BOSU)
Strength training machines
Foam rollers, steps, boxes
Stationary balance assessment or training equipment
Stretching equipment
Yoga blocks and straps
Pulley equipment or system
Assessment tools for body composition
Other, please specify
Vibration platform
Source: ICAA Wellness Industry Survey 2012
Percentage
51%
38%
36%
33%
32%
31%
31%
29%
27%
25%
18%
15%
15%
12%
11%
5%
3%
Who does the buying?
ICAA Wellness Industry Development 2010
Source: ICAA Wellness Industry Survey 2012
The Future
=
Health + aging = the perfect storm
More years
+
More people
+
More disease
+
More costs
=
More challenges
The medical
(sickness)
model has
helped us to
live longer
Unsustainable
I can do model
=
More research and media coverage
+
More human potential
+
More wealth
+
More solution
=
More opportunities
It’s not about age
It’s about function
Management/personnel
companies
Over the last hour
1.
Senior living industry by segment
2.
Current state of wellness in senior living, and why communities
implement wellness
3.
What we can expect over the next 2 years, from community
development to products purchased
4.
What the future may hold
The Future
Learn more about how ICAA can assist you with
growing your business within senior living.
Contact:
Colin Milner, CEO,
International Council on Active Aging
Toll-free 866-335-9777 or 604-734-4466,
or e-mail him at
Colinmilner@icaa.cc