Hainan Airlines Overview
ACI International Air Service Program
December 6, 2012
Washington DC
1
HNA Group Overview
Hainan Airlines
Fleet
Codeshare and Interline Partners
Service and Product
Frequent Flyer Program
Honors and Awards
North American Operations
Market Trends
Going Forward – Challenges and Opportunities
2
HNA Group Overview
2011
Total Assets: 260 Billion RMB
(approx. 41.3 Billion USD)
2007
2000
8 Business Segments In HNA Group
Founding of HNA Group
1993
Founding of Hainan Airlines
Total Revenue : 100 Billion RMB (approx. 15.4 Billion USD)
Employees: around : 110,000
3
HNA Group Overview
Business Segments
HNA Aviation Group
4
HNA Group Overview
Hainan Airlines— Fleet:115
Leading Airline in HNA Group,
International and domestic trunk lines
Capital Airlines— Fleet:25
Charter flight, regional combined trunk and feeder routes
Deer Jet— Fleet:31
Business charter Flight
Tianjin Airlines— Fleet:83
Regional combined trunk and feeder routes
5
HNA Group Overview
Hong Kong Airlines— Fleet:22
Regional flights between Mainland China and Hong Kong
Expanding International routes
Beijing Capital Helicopter:5
Provide exclusive and customised helicopter tours
Hong Kong Express— Fleet:6
Charter flights between Hong Kong and Taiwan
Regular flights to Southeast Asia
Lucky Air— Fleet:17
Regional combined trunk and feeder Routes
West Air— Fleet:9
Regional Airlines, operate feeder routes
Aigle Azur:12
Based in Orly Airport to operate regional and intl routes
Hong Kong Corporate Jet:9
Business charter Flight based in HKG
ACT Air:4
Cargo Transportation in Turkey
Africa World Airlines:2
Yangtze River Express— Fleet:17
Ghana LLC, operate regional routes
Cargo Transportation
6
Key Figures of Hainan Airlines
2010
2011
Operating Revenue (billion, USD)
2.86
4.22
Aircraft
102
115
International Destinations
22
28
Domestic Destinations
62
62
13.3
21.2
Load Factor
81.8%
87.6%
ASK (billion)
3.93
5.75
RASK(RMB)
0.436
0.502
Passenger Carried (million)
7
13 countries, 19 destinations, 9 Operation Bases, 62 domestic destinations
478 city pairs 350 flights per day, 70 flights per day in PEK connect 50 cities
9 Operation Bases 62 domestic destinations
478 city pairs 350 flights per day
70 flights per day in PEK connect 50 cities
9
Seats
NumberA/C
Type
F8/C60Y219
3
A340-600
F32/Y259
5
A330-300
F36Y185
6
A330-200
F34/Y198
3
B767-300
F8/Y155
87
B737-800
Y147
3
B737-700
F8/Y137
4
B737-400
Y143、147
14
B737-300
Note: Update to 2012.04.16
115
Total
10
Fleet Orders by 2015
A/C Type
Numbers
A330-200
3
A330-300
3
B787
10
B737-800
52
Total
68
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Hainan Airlines has 10 code-share partners
and 112 interline partners.
Airline Partners
Frequent Flyer Programs
Fortune Wings Club was launched in 1999.
Currently 10 million members mainly based in China.
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Frequent Flyer Programs
Major airline partners
Air Berlin, China Airlines……
Over 60 partners in eight different categories
Airline, hotel, car rental, travel services, financial, telecom,
entertainment etc.
14
HNA Style Products & Services
Air To Rail integrated booking service.
Complimentary ground transfers via Mercedes Benz
limousines to and from Beijing Airport for First and
Business class passengers.
Exclusive transfer lounge for connecting passengers in Beijing.
VIP Lounges which combine business, entertainment,
leisure and catering functions in Beijing, Haikou - Xian and Urumqi.
180 degree first and business class seats.
Personal and thoughtful turndown service.
Designer Amenities.
Advanced in-flight entertainment system.
Newly-introduced tableware perfectly integrates Chinese
culture with HNA features.
Improves special transportation service standards. “Care More”
Five-star service for passengers traveling with pets.
15
Honors and Awards
1. SKYTRAX 5-STAR Airlines in 2011 & 2012
2. Won the “Best Airlines in China ”and “Excellent Service Award” Awarded by
SKYTRAX for consecutive 3 years
3. Best Airline in China, Global Traveler – Twice
4. Best Airline in China 2012, Premier Traveler
Top Prize for Safety Record in 2009, BCIA
Skytrax 5 star
Golden Eagle Cup, best safety record
in Chinese airline industry, CAAC
1. 60 Years 60 Brands in China,the only airline
honored
2. SKYTRAX 4 star
Best Airline in China in 2008, Global Traveler
Passenger Satisfaction Award
in ten consecutive years, CAAC & CCAA
16
North American Operations
Beijing - Seattle
Service started with Airbus A330 four times a week June 9, 2008
Current schedule varies between 4 times a week to daily,
depending on season.
Beijing - Honolulu
Authorized to serve.
Beijing - Chicago
Authorized to serve.
17
Market Trends
Chinese are becoming world travelers.
In 2011, 70 million Chinese traveled
abroad and spent $69B
Most Chinese travel in large groups.
By 2020, WTO predicts that China will
be the world’s biggest destination
AND source of visitors
Chinese visitors to the US in 2011 totaled
1.1MM, up 36% from 2010, the highest
increase of the top 25 countries, down
from a 53% increase the year before.
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Market Trends
In 2010, 3MM Americans visited China vs. 2.5MM in 2009.
Forecast growth for Chinese visitors to US from 2012-2016 is
274% according to the US Department of Commerce.
US visa issuance has been simplified, time reduced
By July 2012 US visas reached 1MM
19
Market Trends
As of 2011, China is the 9th largest
source of visitors to the US
Average spend of Chinese visitors is
Among the highest.
Chinese travel to the US exploded after
ADS approval in 2007.
Flight POS ratio is shifting to China from
the US.
20
Market Trends
Types of Travelers
Pleasure Travel: 57% traveled on pleasure
VFR – Peaks in summer.
Students
Business Travel: 25%
21
Business Travel
Key Points about Business Travel
GBTA BTI™ Outlook - China.
China’s economy has slowed in lockstep with Europe’s woes. GDP growth has slowed
in Q1-Q2 to 8.1%, 7.6% respectively
Chinese authorities manage their economy through the global slowdown
Domestic business travel
is increasing faster than
international.
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Business Travel
Key Points about Business Travel
GBTA BTI™ Outlook - China.
Chinese business travel will
show strong growth over
the next 6 quarters
23
Business Travel
Key Points about Business Travel
GBTA BTI™ Outlook - China.
China’s business travel market is only second to the
US and will exceed $200 billion in 2013 vs. $173 billion
In 2012
24
Business Travel
Key Points about Business Travel
GBTA BTI™ Outlook - China.
Capacity at China’s four largest airports
(PEK, PVG, SHA, CAN) has doubled
in the past 10 years.
Second and third tier airports have
Also doubled or tripled in capacity.
New airports being built in China
(82 new, 101 enlarged 2011-15)
25
Going Forward
Challenges
US – China Aviation policy is still not “open skies”
Slot / airport congestion problems in China and the US
Limited air route availability (CAAC “non-compete” policy)
Lack of TRWOV shifts some international traffic to Europe and other midpoints
Aircraft / airport range / performance limitations / crew rest
Fuel costs & pilot shortage
26
Going Forward
Opportunities
Boeing predicts Chinese carriers will grow at an average annual rate
of 8.9% over the next 20 years.
Secondary markets, CAAC policy changes?
New aircraft
Growth of Chinese traveling internationally and potential new visa agreement
27
Thank You !
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