COSMETICS AND HOUSEHOLD
PRODUCTS PRODUCTION AND MARKET
IN CROATIA
Poreč, October 02.- 04. 2012
Marina Biškupec, dipl. ing.
1
Contents:
Chemicals and chemical products –
statistic data
 Cosmetics and household products
– statistic data
 The European cosmetics market

2
PRODUCTION OF CHEMICALS AND
CHEMICAL PRODUCTS
2010.
2011.
2012.
270
267
276
TOTAL REVENUES (in mil.
kunas)
7.521
7.766
7.094
No. OF EMPLOYEES
7.572
7.528
7.175
No. OF REGISTERED
COMPANY
3
Source: FINA
TOP TEN COMPANIES IN CHEMICALS
AND CHEMICAL PRODUCT BRANCH –
data for 2012.
No. Company
4
No. of
Employees
2.294
1.
PETROKEMIJA d.d.
2.
SAPONIA d.d.
859
3.
MESSER CROATIA PLIN d.o.o.
226
4.
SCOTT BADER d.o.o.
55
5.
HEMPEL d.o.o.
90
Source: FINA
TOP TEN COMPANIES IN CHEMICALS
AND CHEMICAL PRODUCT BRANCH –
data for 2012.
No. Company
5
No. of Emp.
6.
CHROMOS BOJE I LAKOVI d.d.
193
7.
IREKS AROMA d.o.o.
136
8.
CHROMOS AGRO d.d.
109
9.
LABUD d.o.o.
208
10.
CHROMOS VJETLOST d.o.o.
124
Source: FINA
PRODUCTION OF SOAP,
DETERGENTS AND HOSEHOLD
PRODUCTS
No. OF REGISTERED
COMPANY
TOTAL REVENUES (in mil.
kunas)
No. OF EMPLOYEES
6
Source: FINA
2010.
2011.
2012.
21
26
25
691
826
903
1.095
1.231
1.237
PRODUCTION OF PERFUMES AND
TOILET-COSMETIC ARTICLES
7
2010.
2011.
2012.
No. OF REGISTERED
COMPANY
52
51
54
TOTAL REVENUES (in
mil. kunas)
229
188
159
No. OF EMPLOYEES
323
345
311
Top five Companies in the Cosmetics
and Production of Household Products
by the Total Revenues – data for 2012.
8
No.
Company
1.
SAPONIA d.d.
859
2.
LABUD d.o.o.
208
3.
WACHEM d.o.o.
139
4.
NEVA d.o.o.
89
5.
ANNYER d.o.o.
46
Source: FINA
No. of Emp.
Index of Industrial Production Volume
in Croatia
9
2011.
2010.
2012.
2011.
Total Republic of Croatia (B,C,D)
98,8
94,5
B Mining and quarrying
95,1
84,7
C Manufacturing
99,8
94,7
C 20 Manufacture of chemicals and
chemical products
C 201 Manufacture of basic chemicals,
fertilizers and nitrogen compounds
99,4
92,8
92,8
69,9
Index of Industrial Production Volume
in Croatia (2)
2011.
2010.
2012.
2011.
C 202 Manufacture of pesticides and
other agrochemical products
121,4
89,3
C 203 Manufacture of paints, varnishes
and other similar coatings
99,3
90,4
110,6
105,4
112,9
103,7
C 204 Manufacture of soaps, deterg.,
household products, perfumes and
toilet-cosmetic articles
C 2041 Manufacture of soaps, deterg.,
household products
10
Index of Industrial Production Volume
in Croatia(3)
2011.
2010.
2012.
2011.
C 2042 Manufacture of perfumes and
toilet-cosmetic articles
103,4
111,5
C 205 Manufacture of other chemical
products
94,6
200,9
D Electricity, gas, steam and air
conditioning supply
93,0
98,1
Source: Croatian Bureau of Statistics
11
Most important sectors of chemical industry
Production in tonnes in period of 1990. till 2012.
1990.
Min. ferti. and
nitro. comp.
Polymers
2000.
2010.
2011.
2012.
1.213.745 1.284.249 2.024.535 2.033.417 1.906.900
370.300
181.203
215.910
143.335
23.647
15.661
7.070
2.924
3.522
2.972
Paints and
varnishes
79.916
33.724
57.352
57.242
50.027
Household
product
128.422
51.886
92.043
101.785
105.820
6.436
2.784
7.798
8.049
14.243
Pesticides
and other
agroch. prod.
Cosmetic
product
12
PRODUCTION OF CHEMICALS AND CHEMICAL
PRODUCTS in tonnes (1)
Code
20.11
20.12
20.13
20.14
20.15
20.16
20.20
20.30
13
Name
Industrial gas
Colour. and pigments
Basic inorga. chemic.
Basic organic chemic.
Min. fertilizers
Polymers
Pesticides
Paints, varnishes ,...
2011.
2012.
171.899
86.711
14
9
18.259
43.583
63.485
20.833
2.033.417 1.906.900
143.335
23.647
3.522
2.972
57.242
50.027
PRODUCTION OF CHEMICALS AND
CHEMICAL PRODUCTS in tonnes (2)
Code
Name
2011.
2012.
20.41
20.42
Household product
Perfum. and toiletcosmetic articles
Explosives
Glues
Essential oils
Other chemical
products
101.785
8.049
105.820
14.243
145
28.731
82
9.295
6
29.109
73
41.552
20.51
20.52
20.53
20.59
14
PRODUCTION OF SOAPS, DETERGENTS AND
HOUSEHOLD PRODUCTS (1)
Name
15
Unit
2010.
2011.
2012.
Anion surfaceactive agents
kg
Organic surfaceactive agents
kg
292.612
331.139
255.863
Soap and org.
surface-active pr.
in the form of bars
kg
167.270
149.461
135.502
kg
10.850
12.275
23.000
Soap in the form
of flake, leaf,
granules and dust
9.156.308 8.875.182 2.595.578
PRODUCTION OF SOAPS, DETERGENTS
AND HOUSEHOLD PRODUCTS (2)
Name
Surface-active
preparation, for retail
trade
Washing and
cleaning preparation,
for retail trade
16
Surface-active
preparation, bulk for
retail trade
Wash. and clea. pre.,
bulk for retail trade
Unit
2010.
2011.
2012.
t
40.910
48.048
51.899
t
31.461
31.781
35.178
t
3.577
5.386
4.048
t
6.171
6.652
6.550
PRODUCTION OF SOAPS, DETERGENTS
AND HOUSEHOLD PRODUCTS (3)
Name
2010.
2011.
2012.
Prepared room
freshener
kg
80.565
91.464
115.596
Polishes and creams
for footwear
kg
20.026
12.380
8.740
Polishes and creams
for furniture and floor
kg
286.335
323.804
210.039
167
205
176
Scouring pastes and
powders and similar
preparations
17
Unit
t
PRODUCTION OF COSMETICS (1)
Name
Pedicure and
manicure prepara.
Beauty and make-up
preparations
Shampoo
18
Unit
2010.
2011.
2012.
kg
22.382
18.320
22.974
kg
261.554
267.750
255.022
l
1.510.884 1.990.372 1.843.014
Preparat. for hair
curling or
straightening
kg
32.924
55.369
44.309
Hair-spray
kg
262.291
252.264
246.316
Preparations for hair
kg
779.693
952.710
836.861
PRODUCTION OF COSMETICS (2)
Name
Unit
2010.
kg
Soap and organic
surface-active
products in bars, for
toilet preparations
kg
Organic surfaceactive prod. and
prepar. for skin
cleaning
kg
Preparations for oral
or dental hygiene
19
2011.
2012.
1.054.299
804.010
875.692
834.248
554.797
679.146
2.945.100 5.032.329
9.324.399
PRODUCTION OF COSMETICS (3)
Name
Unit
2010.
2011.
2012.
Pre-shave, shaving
or after-shave prepa.
kg
72.180
68.369
62.892
Deodorants and antiperspitrant
Perfumed salts and
bathing preparations
kg
11.605
33.090
43.953
kg
2.211
129
2.734
Other prepar. for
personal care
kg
8.574
7.800
5.584
20
PRODUCTION IN TONNES
shaving preparations, bath, deodorants and
other preparations
140
120
160
160
0
21
115
109
70
20
95
40
91
60
88
80
104
119
100
2000.
2004.
2008.
2010.
2012.
EXPORT-IMPORT
shaving preparations, bathing, deodorants
and other preparations
50000
45000
40000
35000
30000
25000
20000
15000
10000
5000
0
22
2000.
2004.
EXPORT/'OOO USD
2008.
2010.
IMPORT/'000 USD
2012.
23
2000.
2004.
2008.
2010.
278
286
284
325
335
367
402
324
1000
900
800
700
600
500
400
300
200
100
0
917
PRODUCTION IN TONNES
make-up preparations and preparations for
the skin care and pedicure preparations
2012.
EXPORT-IMPORT
make-up preparations and preparations for
skin care and pedicure preparations
100.000
90.000
80.000
70.000
60.000
50.000
40.000
30.000
20.000
10.000
0
24
2000.
2004.
EXPORT/'000 USD
2008.
2010.
IMPORT/'000 USD
2012.
PRODUCTION IN TONNES
preparations for hair use
3.500
3.000
0
25
2000.
2004.
2008.
2010.
2.971
2.586
1.892
1.582
1.595
500
1.518
1.000
1.128
1.500
2.192
2.000
3.251
2.500
2012.
EXPORT-IMPORT
preparations for hair use
60.000
50.000
40.000
30.000
20.000
10.000
0
26
2000.
2004.
EXPORT/'OOO USD
2008.
2010.
IMPORT/'000 USD
2012.
PRODUCTION IN TONNES
soap
900
800
700
27
2000.
679
554
112
112
0
122
200
100
477
300
671
799
500
400
834
600
2004.
2008.
2010.
2012.
EXPORT-IMPORT
soap
10000
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
28
2000.
2004.
EXPORT/'000 USD
2008.
2010.
IMPORT/'000 USD
2012.
PRODUCTION IN TONNES
preparations for oral or dental hygiene
1200
1000
0
29
2000.
2004.
2008.
2010.
876
804
1.054
937
832
663
200
577
400
712
600
1.043
800
2012.
EXPORT-IMPORT
preparations for oral or dental hygiene
18.000
16.000
14.000
12.000
10.000
8.000
6.000
4.000
2.000
0
30
2000.
2004.
EXPORT/'000 USD
2008.
2010.
IMPORT/'000 USD
2012.
PRODUCTION IN TONNES
washing preparations and cleaning
preparations, for retail trade
100.000
0
31
2000.
2004.
2008.
2010.
79.837
72.371
65.581
63.938
63.857
49.397
20.000
44.026
40.000
51.071
60.000
87.077
80.000
2012.
EXPORT-IMPORT
washing preparations and cleaning
preparations, retail trade
120.000
100.000
80.000
60.000
40.000
20.000
0
32
2000.
2004.
EXPORT/'000 USD
2008.
2010.
2012.
IMPORT/'000 USD
EXPORT-IMPORT
washing preparations and cleaning
preparations, for retail trade in tonnes
120.000
100.000
80.000
60.000
40.000
20.000
0
33
2000.
2004.
EXPORT/tonnes
2008.
2010.
2012.
IMPORT/tonnes
EXPORT AND IMPORT OF
PERFUMERY, COSMETIC OR TOILET
PREPARATIONS
Tariff
No.
33.03
34
Tariff
code
Export (t)
Name
Perfumes
and EDT
2011. 2012.
14
23
Import (t)
2011.
2012.
630
671
EXPORT AND IMPORT OF PERFUMERY,
COSMETIC OR TOILET PREPARATIONS
Tariff
No.
Tariff
code
Beauty or makeup prepa. and
prepa. for the skin
care
33.04
35
Name
Export (t)
2011.
2012.
674 1.032
Import (t)
2011.
2012.
4.764
5.374
3304.10
-make-up prepar.
for the lips
28
47
129
120
3304.20
-make-up prepar.
for the eyes
29
149
204
257
3304.30
-pedicure and
manicure prepar.
10
29
349
449
3304.91
-powder
14
70
152
156
3304.99
--other (creams,
lotions, tonics),
593
737
3.929
4.393
EXPORT AND IMPORT OF PERFUMERY,
COSMETIC OR TOILET PREPARATIONS
Tariff
No.
33.05
Tariff
code
Name
Preparations for
hair use:
3305.10 -shampoo
3305.20 -preparations for
the curling
36
Export (t)
2011.
Import (t)
2012.
2011.
2012.
3.131
4.626 7.010
9.404
1.655
2.138 3.824
4.760
11
11
34
26
3305.30 -hair spray
677
712
559
669
3305.90 --other (lotion)
788
1.766 2.593
3.943
EXPORT AND IMPORT OF PERFUMERY,
COSMETIC OR TOILET PREPARATIONS
Tariff
No.
33.06
37
Tariff
code
Name
Export (t)
2011.
2012.
Import (t)
2011.
2012.
Preparations for
oral or dental
hygiene
391
396
1.756
1.849
3306.10 -prparations for
dental care
370
370
1.374
1.409
EXPORT AND IMPORT OF PERFUMERY,
COSMETIC OR TOILET PREPARATIONS
Tariff
No.
33.07
Tariff
code
Name
Shaving
preparations,...
2011.
1.267
3307.10 -pre-shave, shaving or
after-shave
preparations
35
3307.20 -deodorants and antiperspirant
3307.30 -perfumed salts and
bathing preparations
3307.90 --other (perfumed
prepartions)
38
Export (t)
Import (t)
2012.
2011.
1.473 7.964
39
2012.
8.051
655
768
119
229 1.585
1.683
89
38 1.668
1.786
922
4 2.464
2.340
EXPORT AND IMPORT OF PERFUMERY,
COSMETIC OR TOILET PREPARATIONS
Tariff
No.
Tariff
code
Name
3401.11 Soap
-- for personal
34.01
hygiene
TOTAL- Perfumery,
cosmetic and toilet
preparations
39
Export (t)
2011.
315
5.792
2012.
435
Import (t)
2011.
2012.
3.113
3.330
7.985 25.237
28.679
CHARACTERISTICS OF CROATIAN
COSMETIC INDUSTRY PRODUCTION




40
Dependence on import of row materials
Competition from European and other international
producers on small Croatian market
Gradual orientation of big national producers on
basic products (cleaning products, cosmetics,..)
Quality of national producers, big and small, and
their products is well known on Croatian and
neighbouring markets. That is supported with a
number of national and international awards
THE EUROPEAN COSMETICS
MARKET 2012




the European market represented almost onethird of the global cosmetics market
worth EUR 72 billion (USA 59 bn EUR, Japan
30 bn EUR )
Europe remains the largest producer of
cosmetics
the European cosmetic industry continues to
grow; latest estimate predict an increase of
0,8% over 2012.
Source:Cosmetics Europe-The personal care Association
41
THE EUROPEAN COSMETICS
MARKET 2012




the biggest producers and the biggest markets
are: Germany, France, UK and ITALY
more than 70% of markets hold: Germany,
France, UK, Italy and Spain
more than 4000 companies operating in the EU
cosmetics industry
two thirds being SMEs
Source: Cosmetics Europe –The personal care Association
42
Thank you
CROATIAN CHAMBER OF ECONOMY
Industry department
Draškovićeva 45
10000 Zagreb-HR
tel. +385 1 4606-754
fax+385 1 4606-737
e-mail: mbiskupec@hgk.hr
www.hgk.hr
43