Asia’s Fashion Jewellery & Accessories Fair
– September 2012
Exhibitor Survey Report
Survey Summary
Total number of exhibitors
Total number of collected onsite survey
Overall onsite survey response rate
382
177
46.3%
Total number of online survey successfully sent out
Total number of collected online survey
Overall online survey response rate
382
23
6%
Total number of collected survey
Total response rate
200
52.5%
Group Pavilions
2012
No. of People Answered: 103
No. of People Skipped: 97
India Pavilion
27.2%
Stainless Steel Pavilion
8.7%
Mainland China Pavilion
25.2%
Korea Pavilion
19.4%
Philippines Pavilion
Taiwan Region Pavilion
13.6%
5.8%
0.0%
10.0%
20.0%
30.0%
40.0%
80.9%
79%
Manufacturer/Supplier
Exporter
48%
17.6%
Wholesaler
12%
Fashion Jewellery/Accessories Designer
10.6%
8%
5.9%
8%
Importer
Buying Agent
0.0%
1%
Publication
0.5%
1%
2012
2011
2.7%
1%
Retailer
Mail Order House/E-Tailer
0.0%
1%
Department/Chain Store
0.5%
1%
Related Institute/Association
0.5%
0%
0%
2012:
No. of People Answered: 188
No. of People skipped: 12
2011:
No. of People Answered: 146
No. of People skipped: 6
55.3%
20%
40%
60%
• Some respondents ticked more than one option
80%
Are you a first-time participant in this exhibition?
2012
2011
Yes,
12%
Yes,
14%
No,
86%
No. of People Answered: 193
No. of People Skipped: 7
No,
88%
No. of People Answered: 146
No. of People Skipped: 6
How did you learn about this exhibition?
41.8%
Regular Exhibitors of 9FJ
At other UBM Asia's exhibitions
41%
Advertisement
16%
Website
12%
46%
47.1%
20.6%
15.9%
2012
14.3%
14%
Word of mouth
2011
8.5%
9%
Direct mail
Electronic promotion
1%
3.7%
4.2%
7%
At other exhibitions
0%
2012:
No. of People Answered: 189
No. of People skipped: 11
2011:
No. of People Answered: 138
No. of People skipped: 14
10%
20%
30%
40%
• Some respondents ticked more than one option
50%
How did you learn about this exhibition?
Advertisement:
68.8%
Trade publications
63%
34.4%
Mass media
2012
42%
2011
9.4%
Outdoor advertising
21%
0%
10%
2012:
No. of People Answered: 32
2011:
No. of People Answered: 19
20%
30%
40%
50%
60%
70%
80%
How did you learn about this exhibition?
Website:
70.4%
www.AsiaFJA.com
77%
2012
2011
33.3%
Others
23%
0%
10%
2012
No. of People Answered: 27
2011
No. of People Answered: 13
20%
30%
40%
50%
60%
70%
80%
90%
How did you learn about this exhibition?
At UBM Asia’s exhibitions:
82.8%
6FJ
86.0%
2012
3FJ
50.0%
2011
81.6%
86.0%
60.0%
2012
No. of People Answered: 87
2011
No. of People Answered: 57
70.0%
80.0%
90.0%
100.0%
What is your major product category?
77.6%
78%
Fashion Jewellery
44.8%
42%
Fashion accessories
2012
2011
7.3%
11%
Fashion jewellery materials
3.1%
1%
Display & Packaging
0%
10%
20%
30%
40%
50%
60%
• Some respondents ticked more than one option.
2012:
No. of People Answered: 192
No. of People skipped: 8
2011:
No. of People Answered: 149
No. of People skipped: 3
70%
80%
90%
Which are your current (geographical) markets?
76.4%
77%
Western Europe
North America
55%
47.7%
51%
Eastern Europe
34.9%
37%
Central & South America
2012
20.0%
24%
Middle East
2011
30.3%
28%
Asia (excluding mainland China & Hong Kong)
9.7%
9%
Mainland China
11.8%
11%
Hong Kong
4.1%
3%
Others
0%
2012
No. of People Answered: 195
No. of People Skipped: 5
2011
No. of People Answered: 152
No. of People Skipped: 0
62.6%
17%
33%
50%
66%
• Some respondents ticked more than one option.
83%
Which are your new target (geographical) markets?
48.9%
50%
Western Europe
44.4%
North America
51%
49.4%
49%
Central & South America
42.2%
Eastern Europe
54%
Middle East
2011
37%
17.8%
23%
Asia (excluding mainland China & Hong Kong)
8.3%
10%
Hong Kong
15.0%
Mainland China
10%
1.7%
5%
Others
2012
No. of People Answered: 180
No. of People Skipped: 20
2011
No. of People Answered: 145
No. of People Skipped: 7
2012
30.6%
0%
17%
33%
• Some respondents ticked more than one option.
50%
66%
To what extent do you think your objectives for exhibiting in this
exhibition have been achieved?
7.4%
Brand Building
35.0%
7.4%
29.4%
20.9%
7.8%
Collect market information 6.6%
46.1%
32.9%
6.6%
6.2%
Consolidate contacts with buyers/business partners
12.3%
45.7%
24.1%
11.7%
3.4%
Explore new markets 5.7%
35.1%
39.7%
16.1%
6.5%
Launch new products
11.3%
Seek new buyers
43.5%
9.0%
36.7%
Seek franchise partners/agents 2.4% 15.6%
0%
Fully achieved
Fairly well achieved
32.7%
Not quite achieved
2012:
No. of People Answered: 192
No. of People Skipped:
8
41.5%
24.0%
20%
6.0%
23.4%
40%
60%
Did not achieve at all
2011:
No. of People Answered: 147
No. of People Skipped:
5
11.7%
1.1%
34.7%
80%
100%
Not applicable
To what extent do you think your objectives for exhibiting in this exhibition
have been achieved?
(Comparison of 2012 & 2011: “Fully achieved” + “Fairly well achieved”)
54.8%
53%
Launch new products
58.0%
Consolidate contacts with buyers/business partners
52%
52.7%
Collect market information
2012
2011
48%
45.7%
46%
Seek new buyers
40.8%
Explore new markets
31%
42.4%
Brand Building
36%
18.0%
16%
Seek franchise partners/agents
0%
2012:
No. of People Answered: 192
No. of People Skipped:
8
10%
20%
30%
40%
2011:
No. of People Answered: 147
No. of People Skipped:
5
50%
60%
70%
In case you also exhibited at the Asia's Fashion Jewellery & Accessories Fair
- September in 2011, was the amount of business conducted in US$ during
the Fair or as a direct result of the Fair more or less than last year?
23.2%
Around the same this year as last year
35%
24.6%
28%
Between 0-20% less this year
14.5%
14%
Between 0-20% more this year
2012
2011
26.8%
Over 20% less this year
19%
10.9%
Over 20% more this year
4%
0%
2012:
No. of People Answered: 138
No. of People Skipped: 62
2011:
No. of People Answered: 117
No. of People Skipped: 35
5%
10%
15%
20%
25%
30%
35%
40%
To what extent are you satisfied with the Exhibition on the
following?
Business opportunities
8.4%
Facilities and services of the exhibition centre
20.0%
Move-in and move-out arrangement
Official forwarding agent(s)
50.3%
37.4%
3.9%
62.8%
15.5%
15.0% 2.2%
66.1%
12.0%
14.3% 4.2%
72.2%
13.9% 1.9%
Official stand contractors
17.8%
Service of our staff on-site
18.0%
68.3%
11.5%2.2%
16.2%
72.4%
9.7%1.6%
Service of our staff pre-show
Visitor quality
11.0%
Visitor traffic 6.0%
0%
Extremely satisfied
Quite satisfied
2012
No. of People Answered: 186
No. of People Skipped: 14
64.5%
15.4% 2.4%
57.7%
36.3%
20%
26.4%
44.5%
40%
Not quite satisfied
60%
4.9%
13.2%
80%
Not satisfied at all
100%
To what extent are you satisfied with the Exhibitors on the following?
(Comparison of 2012 & 2011: “Extremely satisfied” + “Quite satisfied”)
Service of our staff on-site
78%
Service of our staff pre-show
78%
Move-in and move-out arrangement
77%
Official stand contractors
74%
84.2%
2012
82.3%
2011
68.7%
Visitor quality
67%
Facilities and services of the exhibition centre
73%
82.8%
58.7%
Business opportunities
60%
42.3%
Visitor traffic
44%
0%
2012:
No. of People Answered: 186
No. of People Skipped: 14
2011:
No. of People Answered: 149
No. of People Skipped: 3
88.6%
81.6%
71%
Official forwarding agent(s)
86.3%
20%
40%
60%
80%
100%
Please give an overall rating for your participation in this exhibition
(10 = Excellent; 1 = Very poor)
30%
2012 Average Rating: 6.2
2011 Average Rating: 5.5
25%
25%
20%
16%
15%
10%
9%
4%
5%
0%
18.8%
16.6%
7.7%
2011
20.4%
17.7%
14%
2012
14%
8%
5.0%
8.8%
3.3%
3%
4%
1.1%
0.6%
1
(Very Poor)
2
3
4
2012:
No. of People Answered: 181
No. of People Skipped:
19
5
6
7
2011:
No. of People Answered: 147
No. of People Skipped:
5
8
9
3%
10
(Excellent)
How useful were the following free marketing materials / channels provided by the
organiser in promoting your presence at the exhibition?
E-invitation
12.8%
Listing of your company on
this website of this
exhibition
13.8%
Printed invitation
55.8%
55.7%
10.5%
Special invitation to your VIP
buyers on your behalf
47.7%
13.8%
0%
10%
Extremely useful
No. of People Answered: 175
No. of People Skipped: 25
30%
5.8%
24.0%
6.6%
33.1%
57.5%
20%
25.6%
40%
Quite useful
8.7%
22.2%
50%
60%
Not quite useful
70%
80%
6.6%
90%
Not useful at all
100%
How useful were the following free marketing materials / channels provided by
the organiser in promoting your presence at the exhibition?
(Comparison of 2012 & 2011: “Extremely useful” + “Quite useful”)
68.6%
E-invitation
72%
71.3%
Special invitation to your VIP buyers on your behalf
63%
2012
69.5%
Listing of your company on this website of this
exhibition
70%
58.2%
Printed invitation
58%
0%
2012:
No. of People Answered: 175
No. of People Skipped:
25
20%
40%
2011:
No. of People Answered: 143
No. of People Skipped: 9
60%
80%
2011
If you promoted your presence at this exhibition with your own resources via
any of the following channels, please indicate how useful they were.
Invite buyers by emails
Invite buyers by mail
21.3%
7.9%
Invite buyers by phone calls
Run advertisements prior to the exhibiton
36.8%
Quite effective
No. of People Answered: 170
No. of People Skipped:
30
2.6%
21.1%
26.5%
5.2%
19.4%
24.2%
38.9%
20%
28.9%
25.2%
40.8%
10.1%
0%
Extremely Extremely effective
39.5%
12.3%
On-site advertising 5.4%
4.9%
15.9% 1.2%
56.7%
40%
Not quite effective
60%
4.8%
23.8%
4.0%
80%
Not effective at all
22.8%
100%
No applicable
If you promoted your presence at this exhibition with your own resources via
any of the following channels, please indicate how useful they were.
(Comparison of 2012 & 2011: “Extremely useful” + “Quite useful”)
78.0%
79%
Invite buyers by emails
49.1%
52%
Invite buyers by phone calls
2012
49.0%
Run advertisements prior to the exhibiton
44%
2011
47.4%
50%
Invite buyers by mail
46.2%
On-site advertising
41%
0%
2012
No. of People Answered: 170
No. of People Skipped:
30
10%
20%
30%
40%
2011
No. of People Answered: 139
No. of People Skipped:
13
50%
60%
70%
80%
90%
How often do you make use of the following marketing channels to promote
your business?
14.4%
Professional print publications
Professional website 4.6%
27.5%
35.6%
22.4%
Sales respresentatives/agents 5.2%
Trade exhibitions
35.5%
25.8%
0%
All the time
No. of People Answered: 174
No. of People Skipped: 26
20%
37.5%
37.4%
40.8%
22.5%
31.6%
40.8%
40%
Most of the time
60%
Seldom
14.8% 3.6%
80%
Not at all
100%
How often do you make use of the following marketing channels to promote your
business?
(Comparison of 2012 & 2011: “All the time” + “Most of the time”)
81.6%
Trade exhibitions
87%
41.9%
Professional website
48%
2012
31.0%
Sales respresentatives/agents
2011
32%
27.0%
Professional print publications
24%
0%
10%
2012:
No. of People Answered: 170
No. of People Skipped:
30
20%
30%
40%
50%
2011:
No. of People Answered: 139
No. of People Skipped: 13
60%
70%
80%
90%
100%
Please tick the fashion jewellery exhibition that you rate most
important for your company
9FJ
51%
34.9%
3FJ
23.4%
6FJ
46%
35%
4.0%
6%
Macef, Italy (January)
2012
1.7%
4%
Eclat de Mode/ Bijorhca, France (January)
Other exhibition
2011
5%
8.6%
1.7%
1%
EuroBijoux & Accessories, Spain (May)
India Handicrafts & Gifts Fair (October)
6%
11.4%
0.6%
2%
Manila F.A.M.E., the Philippines (April)
0%
2012
No. of People Answered: 175
No. of People Skipped:
25
2011
No. of People Answered: 134
No. of People Skipped:
18
60.0%
10%
20%
30%
40%
50%
• Some respondents ticked more than one option.
60%
70%
What are your plans for participating in this exhibition next year?
2012:
No. of People Answered: 173
No. of People Skipped: 27
4.0%
80.9%
2012
15.0%
Will participate
1%
82%
2011
2011:
No. of People Answered: 135
No. of People Skipped: 17
May participate
17%
Will not participate
0%
20%
40%
60%
80%
100%
90%
80%
In those respondents who will participate in the exhibition,
75 people in 2011 and 102 people in 2012 want the same
booth size, while 19 people in 2011 and 22 people in 2012
want a larger booth, while 5 people in 2011 and 8 people
in 2012 want a smaller booth.
77.3%
76%
70%
60%
50%
40%
Same booth size
30%
20%
19%
16.7%
Larger booth size
10%
Smaller booth size
6.1%
5%
0%
2011
2012