Children’s Market Overview 2014
John.Lewis@TheBookseller.com
Contents
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2013-Hungry sales?
2014-Where we are
Picture & Activity Books
Children’s & YA Fiction-An abundance of sales
Children’s Non-fiction-Mining for sales
Back to School-Briefly
World Book Day
Christmas 2014
2013
Nielsen BookScan TCM
£1.4bn
-6.5%
-£98m
Source: Nielsen BookScan Weeks 201301-201352 vs. 201201-201252
2013
Children’s Printed Book Sales
£308m
-3.5%
-£11m
Source: Nielsen BookScan Weeks 201301-201352 vs. 201201-201252
2013 vs. 2012
∗ 2012: £12m & 2.2m
books
∗ 2013: £3.3m &
590,000 books
2013 vs. 2012
∗ 2012: £12m & 2.2m
books
∗ 2013: £3.3m &
590,000 books
∗ £3.8m (2012)
2013
Children’s Printed Book Sales*
£305m
-£2.5m
-0.8%
*Removing Susanne Collins’ Hunger Games’ sales from both 2013 and 2012
2014-Where We Are
 £187.9m spent on Children’s books so far in 2014
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
2014-Where We Are
 £187.9m spent on Children’s books so far in 2014
 + £16.5m
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
2014-Where We Are
 £187.9m spent on Children’s books so far in 2014
 + £16.5m
 +10% in value year on year
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
2014-Where We Are
 £187.9m spent on Children’s books so far in 2014
 + £16.5m
 +10% in value Year on Year
 37m children’s books: over one third of all print book
purchases
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
2014-Where We Are
Children’s Books 2014?
+10%
= £337m
2014
292,584
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
2014
292,584
312,446
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
2014
292,584
343,737
312,446
395,583
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
2014
292,584
343,737
312,446
395,583
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
Pre-School & Picture Books
∗ Up 4% to £65m this year (+£2.6m)
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
Picture books
∗ Up 12% to £31m this year (+£3m)
112,590
78,411
69,740
57,298
53,856
53,685
51,829
51,670
51,485
50,033
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
Julia Donaldson
∗ £8m in 2014
∗ £89m since records began
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
Julia Donaldson
∗ £8m in 2014
∗ £89m since records began
∗ The Scarecrow’s Wedding sold 45,000
copies in 8 weeks
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
Picture Book Authors
Roger Hargreaves Judith Kerr
£1.1m
£711,000
Claire Freedman
David Melling
Oliver Jeffers
£563,000
£336,000
£320,000
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
Pre-School & Activity books
∗ Down 2% to £34m (-£658k)
109,260
92,006
Source: Nielsen BookScan TCM: 35 weeks ending 30th August
68,945
46,283
45,354
Sticker Books
£7.6m
-22%
-£2m
Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th
August 2014 versus 35 weeks ending 31st August 2013
Colouring Books
£1.1m
+0.8%
+£10,000
Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th
August 2014 versus 35 weeks ending 31st August 2013
Dinosaurs
£1.5m
+42%
+£452,000
Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th
August 2014 versus 35 weeks ending 31st August 2013
Pirates
£1.6m
-4.5%
-£78,000
Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th
August 2014 versus 35 weeks ending 31st August 2013
Children’s & YA Fiction
∗ Up 9% to £68m this year (+£5.4m)
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
Children’s & YA Fiction
Children’s Fiction
Young Adult Fiction
£48m
£20m
+3%
+24%
+£1.4m
+£4m
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
Children’s Fiction
∗ Up 3% to £48m this year (+£1.4m)
133,308
112,700
110,409
103,955
94,612
89,619
89,473
88,347
81,845
81,630
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
Children’s Fiction
David Walliams
£3.4m
Jeff Kinney
£3.3m
Jacqueline Wilson Liz Pichon
£2.1m
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
£2m
Roald Dahl
£1.8m
Children’s Fiction
32,382
31,428
23,098
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
16,924
16,403
12,490
Young Adult Fiction
711,806
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
£4m
Young Adult Fiction
∗ Up 24% to £20m this year (+£4m)
101,756
101,170
89,869
86,981
79,953
69,653
64,040
59,276
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
Young Adult Fiction
Veronica Roth
£2.9m
John Green
Suzanne Collins
£1.8m/£5.6m*
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 *Including The Fault in our Stars
£1.5m
Children’s Non-fiction
∗ Up 37% to £25m this year (+£6.7m)
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
Children’s Non-fiction
1,344,350 sold £6.6m
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
Children’s General Interest & Leisure
∗ Up 108% to £11.7m this year (+£6m)
1,344,350 sold-£6.6m
One Direction:
£320,000+
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
LEGO: £434,000
Children’s General Interest & Leisure
∗ Down 9% to £5.1m this year (-490k)
-9%
1,344,350 sold-£6.6m
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
Children’s General Non-fiction
∗ Up 15% to £5.3m this year (+£714k)
95,990
75,052
6,581
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
5,992
5,767
Children’s General Non-fiction
Earth Nature & Animals
£400,000 +
Source: Nielsen BookScan TCM 5,000 data, Children’s General Non-fiction: 35 weeks ending 30th August 2014
Children’s General Non-fiction
Space, Stars, Planets
£235,000 +
Source: Nielsen BookScan TCM 5,000 data for Children’s General Non-fiction: 35 weeks ending 30th August 2014
School Textbooks & Study Guides
* Up 5% to £26.3m (+£1.2m) this year
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
School Textbooks & Study Guides
* Up 5% to £26.3m (+£1.2m) this year
* July-August BTS season up 8% to £6m
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
School Textbooks & Study Guides
School Textbooks: Maths, Science & Technical
£2m
Up 9%
+£169,000
Source: Nielsen BookScan TCM: 8 weeks ending 30th August 2014 versus 8 weeks ending 31st August 2013
School Textbooks & Study Guides
School Textbooks: Literature Arts & Humanities
£2.7m
Up 9%
+£229,000
Source: Nielsen BookScan TCM: 8 weeks ending 30th August 2014 versus 8 weeks ending 31st August 2013
World Book Day
830,911 sold
112,590 103,955 95,990 92,006
88,347
80,174
68,945
50,752
89,619
48,533
Source: Nielsen BookScan 35 weeks to week ending 31st August 2013
Children’s book market
increased by 21% WBD
week
One more thing…
Children’s Books 2014?
+10%
= £337m
One more thing…
Christmas 2014