Brief Intro
Automobili Lamborghini S.p.A., more commonly known as Lemborghini, is an
Italian automobile manufacturer of luxurious sports cars, world-renowned for
creating high-performance, classy, high velocity sport cars that compete fiercely
with Ferrari.
Ferruccio Lamborghini is the originator of the company. He was a successful tractor
producer before he started manufacturing sports cars. His keen interest in sports
cars led him into buying various high-performance vehicles such as Maseratis and
Ferraris. He established his own private company in 1963, which is now a subsidiary
of Audi AG, a German automobile company. Lamborghini became insolvent in 1978
and was acquired by Chrysler. In 1988, it was sold to Audi AG, who became the sole
owner of the company.
Lamborghini has gained superiority over models like the four-seat Espada and
many other V8 sports cars. It is the company’s mid-engine super cars that have
actually earned the fame enjoyed by the company.
DESIGN ELEMENTS OF LAMBORGHINI
LOGO
The Lamborghini logo was created taking
inspiration from Taurus (bull), the zodiac sign of
the founder of the company. Ferruccio
Lamborghini’s passion for the bullfighting sport is
also reflected in the logo. Most of the
Lamborghini car models are named after famous
bulls.
Shape of the Lamborghini Logo:
The Lamborghini logo depicts coat of arms and demonstrates a gold
snorting bull on the front. The bull represents consistency, power and
fortitude. The logo possesses immense recognition globally.
The golden bull with a black background of the Lamborgini logo holds
great resemblance to the black horse and yellow background of the
Ferrari logo. The resemblance was not merely a coincidence, since
Lamborghini has a longstanding enmity with Ferrari.
Lamborghini