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Detroit Market Review
Mar14-Apr14-May14 Nielsen Audio
Detroit Market Review
Mar14-Apr14-May14 Nielsen Audio
Dear Media Professional,
Clear Channel Media + Entertainment is pleased to provide you with the “at a glance” guide to the local radio
market with the PPM Market Review. The Market Review offers extensive information on the metro and radio
stations.
We hope this service will assist you and serve as a helpful quick reference guide. If you have any questions
regarding this report, as always, please contact your Clear Channel Media + Entertainment Account
Executive. We will be happy to assist you with any questions you have regarding the market review or our
stations.
Sincerely,
Sharon Williams
Research Director
Clear Channel Media + Entertainment
312-540-2032
[email protected]
2
Table of Contents
Industry News
Page 4
Detroit Metro Population
Pages 5-6
Detroit Metro Household Data
Page 7
Detroit Radio Stations (Owned/Operated)
Page 8
Detroit Radio Stations (Quick Audience Reference)
Pages 9
Detroit Radio Market Audience Composition
Pages 10-12
Detroit Radio Market Rankers (AQH Rating, M-Su 6a-12m)
Pages 13-16
3
Detroit Market Review
Industry News
Big Show at the Joe
Source: Detroit Free Press, by John Froelich/
Special to the Free Press, June 16, 2014
Joe Louis arena was the site as some of the biggest names in hip hop and R&B music performed to the delight of thousands of
adoring fans during the Big Show at The Joe event on Saturday, June 14, 2014 at Joe Louis Arena in Detroit, MI. The six artist lineup
was headlined by Detroit raised performer Big Sean and hip hop star Kendrick Lamar. Grammy nominated artists Trey Songz and J.
Cole also performed. The event was hosted by Detroit area radio stations FM98 WJLB and Channel 955 and personalities from both
stations kept the audience entertained in between sets.
RoboCop Shows Some Balls in Detroit –
Throws First Pitch
Source: Dread Central, by Steve Barton,
June 4th, 2014
RoboCop officially took over the city of Detroit as the crime fighter hit the streets to meet and take pictures with fans in celebration
of #ROBOCOP Day and the Blu-ray and DVD release of the film. RoboCop visited iconic landmarks including The Monument to Joe
Louis, The Spirit of Detroit, 8 Mile, and Comerica Park.
Additionally RoboCop visited top radio stations at Clear Channel, CBS Radio, and Greater Media Detroit and even did the weather on
WJBK-TV, the local Fox affiliate. The day concluded as he threw the ceremonial first pitch at the beginning of the game between the
Detroit Tigers and Toronto Blue Jays, with the first 10,000 fans receiving a commemorative RoboCop poster and some lucky fans
taking home a copy of the new Blu-ray. RoboCop took photos with players, invaded the press box, and kept the peace with
passionate fans.
4
10.0%
5.0%
o The Detroit Metro is the 12th largest radio metro in the country.
o There are 4,127,300 persons over the age of six residing in the Detroit
Metro.
- 1,996,400 (48.4%) are Male
- 2,130,900 (51.6%) are Female
- 3,199,900 (77.5%) are Other (not Black/African-American or
Hispanic)
- 927,400 (22.5%) are Black/African-American
0.0%
P6+ Gender Composition
60.0%
50.0%
48.4%
51.6%
40.0%
30.0%
20.0%
10.0%
o The Nielsen Audio Detroit Radio Metro area is comprised of 7 counties:
- 39.7% of Detroit Metro adults, ages 6 and older, reside in
Wayne County, MI
- 27.9% reside in Oakland County, MI
- 19.3% reside in Macomb County, MI
- 4.2% reside in Livingston County, MI
- 3.6% reside in St. Clair County, MI
- 3.4% reside in Monroe, County, MI
- 2.0% reside in La Peer County, MI
0.0%
Male
Female
P6+ Ethnic Composition
100.0%
77.5%
80.0%
60.0%
40.0%
22.5%
20.0%
0.0%
African- American
Source: Nielsen Claritas 1/1/14 whole-county population estimates (Census 2010-based).
Other
5
15.7%
14.8%
16.0%
13.6%
9.9%
15.0%
9.0%
20.0%
12.7%
P6+ Age Cell Composition
8.2%
Detroit Metro
Population
Detroit Market Review
Market Demographics
Estimated Population
Demographic
Men 12+
Men 12-24
Men 18+
Estimated Population
Demographic
Population
% of P6+
1,824,200
44.2
Women 12+
398,900
9.7
Women 12-24
Population
% of P6+
1,966,200
47.6
380,400
9.2
1,634,700
39.6
Women 18+
1,785,600
43.3
Men 18-24
209,400
5.1
Women 18-24
199,800
4.8
Men 18-34
467,700
11.3
Women 18-34
465,600
11.3
Men 18-49
899,800
21.8
Women 18-49
921,700
22.3
Men 25-34
258,300
6.3
Women 25-34
265,800
6.4
Men 25-54
856,100
20.7
Women 25-54
896,700
21.7
Men 35-44
273,500
6.6
Women 35-44
290,300
7.0
Men 45-49
158,600
3.8
Women 45-49
165,800
4.0
Men 50-54
165,700
4.0
Women 50-54
174,800
4.2
Men 55-64
293,300
7.1
Women 55-64
317,700
7.7
Men 65+
275,900
6.7
Women 65+
371,400
9.0
Persons 18+
3,420,300
82.9
Persons 18+ Employed Full Time
1,528,700
37.0
Children 6-11
336,900
8.2
Persons 18+ Not Employed Full Time
1,891,600
45.8
Teens 12-17
370,100
9.0
Persons With Children In HH
2,137,700
51.8
Black P6+
927,400
22.5
Persons with No Children In HH
1,989,600
48.2
N/A
N/A
Persons 6+
4,127,300
100.0
Hispanic P6+
Source: Nielsen Claritas 1/1/14 whole-county population estimates (Census 2010-based).
6
Detroit Market Review
Household Data
TOTAL HOUSEHOLDS: 1,749,300
Household Income (%)
Population Estimates (% of A18+)
Median Income
$48,581
Average Income
$66,597
By Age
By Gender
17.7
14.9
13.8
11.7
11.9
10.8
15.3
11.7
16.5
19.4
17.9
Male
18.9
12.0
7.5
47.8
52.2
Female
<$15K
$15K24K
$25K34K
$35K49K
$50K74K
Education (% of A18+)
$75K99K
$100K- $150K+
149K
Transportation (% of A18+)
32.1
28.8
18-24 25-34 35-44 45-54 55-64
87.1
27.2
65+
Average Travel Time to Work
28 minutes
8.3
3.7
Elementary
0-8 grade
8.8
1.6
High school
1-3 yrs
High school
grad
College
1-3 yrs
College
4+ yrs
Public
Driving To Work
Carpool
2.5
Other
Source: Nielsen Audio May 2014
7
Detroit Radio Stations – Home to the Metro
Clear Channel Media and Entertainment
Crawford Broadcasting Company
Port Huron Family Radio
WDFN-AM 1130
All Sports
WMUZ-FM 103.5
WGRT-FM 102.3
WDTW-FM 106.7
Classic Rock
WJLB-FM 97.9
Urban Contemporary
WKQI-FM 95.5
Top 40 CHR
WMXD-FM 92.3
Urban Adult Contemporary
WNIC-FM 100.3
Adult Contemporary
Bell Canada Enterprises
CIDR-FM 93.9
Album Adult Alternative
CIMX-FM 88.7
Alternative
CKLW-AM 800
News/Talk/Information
CKWW-AM 580
Oldies
CBS Radio
Contemporary Christian
Cumulus Media Holdings, Inc.
WDRQ-FM 93.1
Country
WDVD-FM 96.3
Hot Adult Contemporary
WJR-AM 760
News/Talk/Information
Adult Contemporary
Radio One, Inc.
WCHB-AM 1200
News/Talk/Information
WDMK-FM 105.9
Urban Adult Contemporary
WGPR-FM 107.5
Urban Contemporary
WPZR-FM 102.7
Gospel
Family Life Communications, Inc.
WUFL-AM 1030
Contemporary Inspirational
Greater Media, Inc.
Salem Communications Corporation
WDTK-AM 1400
News/Talk/Information
WLQV-AM 1500
Religious
WCSX-FM 94.7
Classic Rock
WMGC-FM 105.1
All Sports
Wayne State University
WRIF-FM 101.1
Active Rock
WDET-FM 101.9
WDZH-FM 98.7
Top 40 CHR
Liggett Communications, LLC.
WOMC-FM 104.3
Classic Hits
WSAQ-FM 107.1
WWJ-AM 950
All News
WXYT-AM 1270
All Sports
Plymouth-Canton Community Schools
WXYT-FM 97.1
All Sports
WSDP-FM 88.1
WYCD-FM 99.5
Country
News/Talk/Information
Country
Hot Adult Contemporary
Livingston Radio
City of Detroit, Board of Educators
WRCJ-FM 90.9
WHMI-FM 93.5
Classic Hits
Classical
8
Detroit Market Review
Mar14-Apr14-May14 Nielsen Audio
Station Quick Reference (listed in order of station call-letters)
Station
CIDR-FM
CIMX-FM
CKLW-AM
CKWW-AM
WCHB-AM
WCSX-FM
WDET-FM
WDFN-AM
WDMK-FM
WDRQ-FM
WDTK-AM
WDTW-FM
WDVD-FM
WDZH-FM
WGPR-FM
WGRT-FM
WHMI-FM
WJLB-FM
WJR-AM
WKQI-FM
WLQV-AM
WMGC-FM
WMIM-FM
WMUZ-FM
WMXD-FM
WNIC-FM
WOMC-FM
WPZR-FM
WRCJ-FM
WRIF-FM
WSAQ-FM
WSDP-FM
WUFL-AM
WWJ-AM
WXYT-AM
WXYT-FM
WYCD-FM
Frequency Format
93.9
88.7
800
580
1200
94.7
101.9
1130
105.9
93.1
1400
106.7
96.3
98.7
107.5
102.3
93.5
97.9
760
95.5
1500
105.1
98.3
103.5
92.3
100.3
104.3
102.7
90.9
101.1
107.1
88.1
1030
950
1270
97.1
99.5
Adult Alternative
Modern Rock
News/Talk
Oldies
Talk
Classic Rock
News/Talk
Sports
Urban AC
Country
Talk
Classic Rock
Hot AC
CHR
Urban Contmp.
Adult Contmp.
Classic Hits
Urban Contmp.
News/Talk
CHR
Religious Teaching
Sports
Adult Contmp.
Contmp. Christian
Urban AC
Adult Contmp.
Classic Hits
Gospel
Classical
Rock
Country
Hot AC
Contmp. Christian
News
Sports
Sports
Country
Owner
Bell Media Radio
Bell Media Radio
Bell Media Radio
Bell Media Radio
Radio One
Greater Media
Wayne State University
CCM+E
Radio One
Cumulus Media
Salem Comm. Corp.
CCM+E
Cumulus Media
CBS Radio
WGPR
Port Huron Family Radio
Livingston Radio Co.
CCM+E
Cumulus Media
CCM+E
Salem Comm. Corp.
Greater Media
Cumulus Media
Crawford Bcstg Co.
CCM+E
CCM+E
CBS Radio
Radio One
City of Detroit
Greater Media
Liggett Brdcst Grp
Plymouth-Canton Cmmnty Schools
Family Life Comm.
CBS Radio
CBS Radio
CBS Radio
CBS Radio
AQH Persons
Avr Rtg
Avg Shr
Weekly Cume
5,300
5,300
800
1,000
1,800
12,200
2,400
600
13,400
6,400
1,500
8,700
11,700
9,600
10,000
1,000
1,800
12,400
15,700
15,200
500
2,800
600
1,800
22,000
14,400
20,500
10,600
4,000
11,900
1,300
100
1,000
20,300
1,300
19,900
16,200
0.1
0.1
0.0
0.0
0.0
0.3
0.1
0.0
0.3
0.2
0.0
0.2
0.3
0.2
0.2
0.0
0.0
0.3
0.4
0.4
0.0
0.1
0.0
0.0
0.5
0.3
0.5
0.3
0.1
0.3
0.0
0.0
0.0
0.5
0.0
0.5
0.4
1.7
1.7
0.3
0.3
0.6
4.0
0.8
0.2
4.4
2.1
0.5
2.9
3.8
3.1
3.3
0.3
0.6
4.1
5.1
5.0
0.2
0.9
0.2
0.6
7.2
4.7
6.7
3.5
1.3
3.9
0.4
0.0
0.3
6.7
0.4
6.5
5.3
418,000
447,600
33,400
46,400
77,300
806,300
144,900
38,800
572,800
437,600
80,800
570,900
957,600
883,900
503,600
34,400
103,200
681,400
393,700
1,062,200
19,900
164,100
30,000
122,400
613,800
1,124,600
1,010,600
342,500
181,000
642,200
63,000
17,700
48,400
832,300
141,700
790,500
817,700
Source: Nielsen Audio PPM Mar14-Apr14-May14, P6+, Home to the Metro, M-Su 6a-12m - Clear Channel stations are highlighted
9
Detroit Market Review
Mar14-Apr14-May14 Nielsen Audio
Audience Comps
Station
CIDR-FM
CIMX-FM
CKLW-AM
CKWW-AM
WCHB-AM
WCSX-FM
WDET-FM
WDFN-AM
WDMK-FM
WDRQ-FM
WDTK-AM
WDTW-FM
WDVD-FM
WDZH-FM
WGPR-FM
WGRT-FM
WHMI-FM
WJLB-FM
WJR-AM
WKQI-FM
WLQV-AM
WMGC-FM
WMIM-FM
WMUZ-FM
WMXD-FM
WNIC-FM
Median Age
44
32
67
60
66
50
55
59
47
36
58
45
41
32
34
49
55
32
66
31
60
47
58
44
46
51
Gender
M6+
F6+
43.3%
56.7%
58.3%
41.7%
58.2%
41.8%
54.0%
46.0%
73.9%
26.1%
64.5%
35.5%
64.8%
35.2%
97.2%
2.8%
53.3%
46.7%
57.2%
42.8%
55.7%
44.3%
74.4%
25.6%
34.5%
65.5%
40.2%
59.8%
52.5%
47.5%
15.7%
84.3%
42.5%
57.5%
45.8%
54.2%
58.7%
41.3%
45.7%
54.3%
59.9%
40.1%
84.2%
15.8%
17.3%
82.7%
53.1%
46.9%
45.8%
54.2%
45.5%
54.5%
P6-11
5.4%
1.8%
3.7%
3.1%
0.2%
1.4%
2.3%
0.6%
4.8%
2.6%
1.4%
1.8%
6.1%
14.0%
6.6%
13.9%
1.3%
6.8%
2.9%
6.0%
0.0%
3.3%
3.7%
1.9%
8.5%
5.4%
P12-17
3.9%
6.7%
0.0%
0.3%
1.0%
4.4%
0.8%
0.4%
6.3%
5.0%
1.9%
7.0%
8.4%
12.1%
11.1%
9.6%
8.2%
8.8%
1.7%
14.1%
0.0%
1.4%
0.2%
2.0%
6.9%
4.4%
A18-24
5.9%
17.6%
1.0%
2.4%
0.5%
7.8%
3.4%
0.8%
5.4%
13.0%
0.5%
7.0%
8.7%
12.9%
14.7%
1.0%
3.6%
17.0%
0.7%
16.6%
0.3%
5.4%
0.2%
11.0%
3.0%
10.3%
Age Cell
A25-34 A35-44
9.4%
31.7%
29.7%
20.7%
0.1%
6.0%
1.8%
0.1%
1.9%
9.1%
9.4%
12.4%
11.5%
16.0%
5.9%
2.2%
7.9%
18.0%
27.4%
15.5%
2.0%
15.4%
12.1%
21.7%
13.1%
24.4%
16.1%
21.7%
18.1%
26.7%
0.1%
20.1%
10.6%
4.5%
24.8%
20.8%
1.5%
5.2%
24.9%
18.0%
0.0%
6.7%
17.6%
16.8%
3.4%
8.4%
1.0%
36.1%
11.5%
16.6%
9.6%
12.3%
A45-54
20.8%
10.7%
6.7%
3.1%
10.4%
30.8%
12.1%
24.2%
21.3%
15.4%
25.7%
28.8%
20.0%
15.9%
14.2%
32.3%
20.9%
13.5%
12.5%
13.0%
16.5%
38.7%
2.0%
29.8%
22.7%
17.0%
Bold cells indicate values higher than market average
A55-64
17.0%
11.0%
10.5%
51.6%
22.8%
26.9%
49.8%
31.5%
25.0%
8.9%
22.4%
16.7%
13.8%
4.2%
6.7%
5.4%
36.0%
6.1%
19.2%
5.4%
27.7%
12.7%
81.4%
13.1%
21.9%
29.3%
A65+
5.7%
1.9%
72.0%
37.7%
54.1%
7.0%
4.0%
34.4%
11.4%
12.1%
30.8%
4.9%
5.5%
3.1%
1.8%
17.6%
15.0%
2.3%
56.3%
2.0%
48.9%
4.2%
0.5%
5.2%
9.0%
11.7%
Ethnic
Black
Other
2.4%
97.6%
3.4%
96.6%
56.2%
43.8%
2.4%
97.6%
93.3%
6.7%
3.2%
96.8%
12.6%
87.4%
30.7%
69.3%
94.2%
5.8%
2.3%
97.7%
8.3%
91.7%
6.5%
93.5%
7.4%
92.6%
11.0%
89.0%
89.3%
10.7%
0.0%
100.0%
0.1%
99.9%
78.9%
21.1%
7.8%
92.2%
20.3%
79.7%
18.5%
81.5%
16.2%
83.8%
0.9%
99.1%
4.3%
95.7%
96.4%
3.6%
10.4%
89.6%
Source: Nielsen Audio PPM Mar14-Apr14-May14, P6+, Home to the Metro, M-Su 6a-12m
10
Detroit Market Review
Mar14-Apr14-May14 Nielsen Audio
Audience Comps
Bold cells indicate values higher than market average
(continued)
Station
WOMC-FM
WPZR-FM
WRCJ-FM
WRIF-FM
WSAQ-FM
WSDP-FM
WUFL-AM
WWJ-AM
WXYT-AM
WXYT-FM
WYCD-FM
Metro Summary
Median Age
54
45
75
37
37
18
44
58
56
47
40
46
Gender
M6+
51.3%
28.7%
55.2%
69.9%
55.1%
74.1%
47.4%
62.9%
72.6%
79.9%
46.9%
54.3%
F6+
48.7%
71.3%
44.8%
30.1%
44.9%
25.9%
52.6%
37.1%
27.4%
20.1%
53.1%
45.7%
Age Cell
P6-11
1.0%
6.3%
5.1%
1.1%
7.5%
0.5%
1.8%
1.6%
2.3%
2.8%
5.1%
4.3%
P12-17
2.7%
10.9%
0.7%
4.5%
11.9%
48.4%
1.4%
3.0%
3.1%
4.9%
4.5%
5.8%
A18-24
6.7%
5.6%
3.2%
11.4%
5.9%
21.9%
17.5%
1.5%
5.0%
6.7%
12.1%
8.0%
A25-34
9.2%
8.7%
1.4%
25.0%
14.9%
2.2%
0.1%
1.7%
3.9%
12.6%
17.0%
12.4%
A35-44
8.6%
16.1%
7.9%
19.5%
22.3%
7.7%
34.0%
8.6%
12.8%
13.9%
19.6%
15.7%
Ethnic
A45-54
23.3%
29.9%
8.4%
24.9%
12.2%
8.6%
17.0%
24.1%
15.9%
30.0%
18.6%
21.1%
A55-64
21.1%
12.0%
7.6%
12.3%
22.0%
4.0%
12.5%
22.9%
26.6%
20.8%
12.7%
17.5%
A65+
27.4%
10.7%
65.8%
1.4%
3.2%
6.7%
15.6%
36.6%
30.3%
8.3%
10.4%
15.2%
Black
8.7%
97.1%
12.2%
2.2%
8.7%
2.8%
0.6%
17.1%
10.5%
9.4%
2.6%
28.3%
Source: Nielsen Audio PPM Mar14-Apr14-May14, P6+, Home to the Metro, M-Su 6a-12m
Other
91.3%
2.9%
87.8%
97.8%
91.3%
97.2%
99.4%
82.9%
89.5%
90.6%
97.4%
71.7%
11
Detroit Market Review
Mar14-Apr14-May14 Nielsen Audio
Station
Format
CIDR-FM
CIMX-FM
WCHB-AM
WCSX-FM
WDET-FM
WDFN-AM
WDMK-FM
WDRQ-FM
WDTK-AM
WDTW-FM
WDVD-FM
WDZH-FM
WGPR-FM
WHMI-FM
WJLB-FM
WJR-AM
WKQI-FM
WMGC-FM
WMUZ-FM
WMXD-FM
WNIC-FM
WOMC-FM
WPZR-FM
WRCJ-FM
WRIF-FM
WSAQ-FM
WWJ-AM
WXYT-AM
WXYT-FM
WYCD-FM
Adult Alternative
Modern Rock
Talk
Classic Rock
News/Talk
Sports
Urban AC
Country
Talk
Classic Rock
Hot AC
CHR
Urban Contmp.
Classic Hits
Urban Contmp.
News/Talk
CHR
Sports
Contmp. Christian
Urban AC
Adult Contmp.
Classic Hits
Gospel
Classical
Rock
Country
News
Sports
Sports
Country
METRO TOTAL
Median
Age
44
32
66
50
55
59
47
36
58
45
41
32
34
55
32
66
31
47
44
46
51
54
45
75
37
37
58
56
47
40
46
Gender/Age Skews
Male
Female
43%
58%
74%
65%
65%
97%
53%
57%
56%
74%
34%
40%
52%
42%
46%
59%
46%
84%
53%
46%
45%
51%
29%
55%
70%
55%
63%
73%
80%
47%
57%
42%
26%
35%
35%
3%
47%
43%
44%
26%
66%
60%
48%
58%
54%
41%
54%
16%
47%
54%
55%
49%
71%
45%
30%
45%
37%
27%
20%
53%
54%
46%
Younger Males
Older Males
WDFN
WMGC
WXYT
WDTW
WXYT
WCHB
WRIF
WCSX
WDET
WWJ
WJR
CIMX
WDRQ
WSAQ
WGPR
WKQI WJLB
WDTK
METRO
WMUZWDMK
WYCD
WMXD
CIDR
WOMC
WRCJ
Market
54%M/46%F
WNIC
WHMI
WDZH
WDVD
WPZR
Younger Females
Median Age
46
Older Females
Source: Nielsen Audio PPM Mar14-Apr14-May14, 6+, Home to the Metro, M-Su 6a-12m
12
Detroit Radio Market Rankers
(Ranked on AQH Rating)
13
Top 20 Adult Radio Stations
Mar14-Apr14-May14 Detroit Metro Nielsen Audio
Ranked on AQH Rating, M-Su 6a-12m
Adults 18-34
Rank Station
Adults 18-49
AQH Rating
1
WKQI-FM
0.7
2
WJLB-FM
0.6
3t
WRIF-FM
0.5
3t
WYCD-FM
0.5
5t
WGPR-FM
0.4
5t
WOMC-FM
0.4
5t
WXYT-FM
0.4
8t
WMXD-FM
0.3
8t
WNIC-FM
0.3
8t
CIMX-FM
0.3
8t
WDRQ-FM
0.3
8t
WDVD-FM
0.3
8t
WDZH-FM
0.3
14t WDTW-FM
0.2
14t WCSX-FM
0.2
14t WDMK-FM
0.2
14t WPZR-FM
0.2
18t CIDR-FM
0.1
18t WMGC-FM
0.1
18t WWJ-AM
0.1
Rank
1
2t
2t
2t
2t
2t
7t
7t
7t
10t
10t
10t
10t
10t
10t
10t
17t
17t
17t
20t
20t
20t
Station
WKQI-FM
WJLB-FM
WMXD-FM
WRIF-FM
WXYT-FM
WYCD-FM
WDVD-FM
WGPR-FM
WOMC-FM
WDTW-FM
WNIC-FM
WCSX-FM
WDMK-FM
WDZH-FM
WPZR-FM
WWJ-AM
CIDR-FM
CIMX-FM
WDRQ-FM
WJR-AM
WMGC-FM
WMUZ-FM
AQH Rating
0.6
0.5
0.5
0.5
0.5
0.5
0.4
0.4
0.4
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.1
0.1
0.1
Adults 25-54
Rank Station
AQH Rating
1t WMXD-FM
0.6
1t WXYT-FM
0.6
3t WKQI-FM
0.5
3t WOMC-FM
0.5
3t WRIF-FM
0.5
3t WYCD-FM
0.5
7t WJLB-FM
0.4
7t WCSX-FM
0.4
7t WDMK-FM
0.4
7t WDVD-FM
0.4
7t WWJ-AM
0.4
12t WDTW-FM
0.3
12t WNIC-FM
0.3
12t WDZH-FM
0.3
12t WGPR-FM
0.3
12t WPZR-FM
0.3
17t CIDR-FM
0.2
17t CIMX-FM
0.2
17t WDRQ-FM
0.2
17t WJR-AM
0.2
Adults 35-64
Rank
1t
1t
3t
3t
5t
5t
5t
5t
9t
9t
11t
11t
11t
11t
11t
11t
17t
17t
19t
19t
19t
19t
19t
19t
19t
Station
WMXD-FM
WXYT-FM
WOMC-FM
WWJ-AM
WNIC-FM
WCSX-FM
WDMK-FM
WYCD-FM
WDVD-FM
WRIF-FM
WDTW-FM
WJLB-FM
WKQI-FM
WGPR-FM
WJR-AM
WPZR-FM
CIDR-FM
WDZH-FM
CIMX-FM
WDET-FM
WDRQ-FM
WHMI-FM
WMGC-FM
WMUZ-FM
WRCJ-FM
Clear Channel radio stations are highlighted
AQH Rating
0.7
0.7
0.6
0.6
0.5
0.5
0.5
0.5
0.4
0.4
0.3
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
14
Top 20 Female Radio Stations
Mar14-Apr14-May14 Detroit Metro Nielsen Audio
Ranked on AQH Rating, M-Su 6a-12m
Rank Station
AQH Rating
1
WKQI-FM
0.8
2
WJLB-FM
0.7
3t
WMXD-FM
0.5
3t
WYCD-FM
0.5
5t
WDVD-FM
0.4
5t
WGPR-FM
0.4
5t
WOMC-FM
0.4
8t
WNIC-FM
0.3
8t
WDZH-FM
0.3
10t CIMX-FM
0.2
10t WCSX-FM
0.2
10t WDMK-FM
0.2
10t WDRQ-FM
0.2
10t WPZR-FM
0.2
10t WRIF-FM
0.2
16t WDTW-FM
0.1
16t CIDR-FM
0.1
16t WXYT-FM
0.1
Women 25-54
Women 18-49
Women 18-34
Rank Station
1t
1t
3t
3t
3t
6t
6t
6t
9t
9t
9t
12t
12t
12t
12t
12t
12t
12t
12t
20t
20t
20t
WKQI-FM
WMXD-FM
WJLB-FM
WDVD-FM
WYCD-FM
WDMK-FM
WDZH-FM
WOMC-FM
WNIC-FM
WGPR-FM
WPZR-FM
WDTW-FM
CIDR-FM
CIMX-FM
WCSX-FM
WDRQ-FM
WRIF-FM
WWJ-AM
WXYT-FM
WGRT-FM
WJR-AM
WMUZ-FM
AQH Rating
0.6
0.6
0.5
0.5
0.5
0.4
0.4
0.4
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.1
0.1
Rank Station
1
2t
2t
2t
2t
2t
7t
7t
7t
7t
11t
11t
11t
14t
14t
14t
14t
14t
14t
20t
20t
20t
WMXD-FM
WKQI-FM
WDVD-FM
WOMC-FM
WPZR-FM
WYCD-FM
WJLB-FM
WNIC-FM
WDMK-FM
WDZH-FM
WGPR-FM
WWJ-AM
WXYT-FM
WDTW-FM
CIDR-FM
CIMX-FM
WCSX-FM
WDRQ-FM
WRIF-FM
WGRT-FM
WJR-AM
WMUZ-FM
AQH Rating
0.8
0.5
0.5
0.5
0.5
0.5
0.4
0.4
0.4
0.4
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.1
0.1
Women 35-64
Rank
1
2t
2t
2t
2t
2t
2t
8
9t
9t
9t
9t
9t
9t
15t
15t
15t
18t
18t
18t
18t
18t
18t
18t
Station
WMXD-FM
WNIC-FM
WDVD-FM
WOMC-FM
WPZR-FM
WWJ-AM
WYCD-FM
WDMK-FM
WJLB-FM
WKQI-FM
WCSX-FM
WDZH-FM
WRIF-FM
WXYT-FM
CIDR-FM
WGPR-FM
WJR-AM
WDTW-FM
CIMX-FM
WDET-FM
WDRQ-FM
WGRT-FM
WHMI-FM
WMUZ-FM
AQH Rating
0.8
0.5
0.5
0.5
0.5
0.5
0.5
0.4
0.3
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
Clear Channel radio stations are highlighted
15
Top 20 Male Radio Stations
Mar14-Apr14-May14 Detroit Metro Nielsen Audio
Ranked on AQH Rating, M-Su 6a-12m
Rank Station
1t
1t
3
4
5t
5t
7t
7t
7t
7t
7t
7t
13t
13t
13t
13t
17t
17t
17t
17t
17t
WRIF-FM
WXYT-FM
WKQI-FM
WYCD-FM
WJLB-FM
WDRQ-FM
WNIC-FM
CIMX-FM
WCSX-FM
WDZH-FM
WGPR-FM
WOMC-FM
WDTW-FM
WDMK-FM
WDVD-FM
WMXD-FM
CIDR-FM
WDET-FM
WMGC-FM
WPZR-FM
WWJ-AM
Men 25-54
Men 18-49
Men 18-34
AQH Rating
0.7
0.7
0.6
0.5
0.4
0.4
0.3
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
Rank
1
2
3t
3t
5t
5t
5t
5t
5t
5t
11t
11t
11t
11t
15t
15t
15t
15t
19t
19t
19t
19t
19t
19t
Station
WXYT-FM
WRIF-FM
WKQI-FM
WYCD-FM
WDTW-FM
WMXD-FM
WCSX-FM
WGPR-FM
WJLB-FM
WOMC-FM
WNIC-FM
WDMK-FM
WDRQ-FM
WWJ-AM
CIMX-FM
WDVD-FM
WDZH-FM
WPZR-FM
CIDR-FM
WDET-FM
WJR-AM
WMGC-FM
WMUZ-FM
WRCJ-FM
AQH Rating
0.8
0.7
0.5
0.5
0.4
0.4
0.4
0.4
0.4
0.4
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
Rank
1
2
3t
3t
3t
3t
3t
3t
3t
10t
10t
12t
12t
12t
15t
15t
15t
15t
15t
15t
15t
Station
WXYT-FM
WRIF-FM
WDTW-FM
WKQI-FM
WMXD-FM
WCSX-FM
WOMC-FM
WWJ-AM
WYCD-FM
WJLB-FM
WGPR-FM
WNIC-FM
WDMK-FM
WDRQ-FM
CIDR-FM
CIMX-FM
WDVD-FM
WDZH-FM
WJR-AM
WMGC-FM
WPZR-FM
AQH Rating
1.0
0.7
0.5
0.5
0.5
0.5
0.5
0.5
0.5
0.4
0.4
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.2
0.2
Men 35-64
Rank Station
1
2
3t
3t
5
6t
6t
6t
9t
9t
9t
12t
12t
12t
15t
15t
15t
15t
15t
20t
20t
20t
20t
20t
20t
20t
20t
20t
WXYT-FM
WWJ-AM
WMXD-FM
WOMC-FM
WCSX-FM
WDTW-FM
WDMK-FM
WRIF-FM
WNIC-FM
WJR-AM
WYCD-FM
WJLB-FM
WKQI-FM
WGPR-FM
CIDR-FM
WDVD-FM
WDZH-FM
WMGC-FM
WPZR-FM
CIMX-FM
WCHB-AM
WDET-FM
WDRQ-FM
WDTK-AM
WHMI-FM
WMUZ-FM
WRCJ-FM
WXYT-AM
Clear Channel radio stations are highlighted
AQH Rating
1.1
0.8
0.7
0.7
0.6
0.5
0.5
0.5
0.4
0.4
0.4
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
16
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