A mass medium delivering audio content to passionate and loyal listeners across multiple platforms

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Local
Personal
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Interactive
Radio
Experiential

Online On Air
A mass medium capable of easily delivering your message to many people
Targetable assuring the right people are exposed to your message
A trusted medium and always available especially during times of crisis
Digital capabilities offering interactive opportunities
Complements and enhances on air campaign by reaching consumers using multiple touch points
Delivers content wherever and
whenever listeners want it
On Target
An environment that delivers consumers who are engaged and
passionate about the content
Offering
companionship and information
Exposure to the message when and where consumers are ready to buy or shop

Source: Nielsen Audio, RADAR 123, December 2014 (Persons 12+, Monday-Sunday 24-Hour Cume Estimates)

91% of Americans 12+ every week
Source: Nielsen Audio, RADAR 123, December 2014 (Persons 12+, Monday-Sunday 24-Hour Weekly Cume Estimates)

HIGH REACH VS. OTHER MEDIA OPTIONS
Adults 18-34
92%
92%
78%
76%
77%
42%
Listened to Radio
Past 7 Days
Read Any Newspaper
Past Week
Used Cell Phone to
Access Internet
Watched Any TV Past
Week (M-Su, 5a-2a)
Watched Any Non-
Premium Cable Past
Week
Spent Any Time on
Internet Past Week
Source: Scarborough USA+, Release 1 2014 USA Adults 18-34

HIGHER REACH VS. OTHER MEDIA OPTIONS
Adults 25-54
93%
85%
81%
86%
67%
50%
Listened to Radio
Past 7 Days
Read Any
Newspaper Past
Week
Used Cell Phone to
Access Internet
Watched Any TV
Past Week
Watched Any Non-
Premium Cable
Past Week
Spent Any Time on
Internet Past Week
Source: Scarborough USA+, Release 1 2014 USA Adults 25-54

HIGHER REACH VS. OTHER MEDIA OPTIONS
Adults 18+ 90%
86%
83%
79%
55% 55%
Listened to Radio
Past 7 Days
Read Any
Newspaper Past
Week
Used Cell Phone to
Access Internet
Watched Any TV
Past Week
Watched Any NonSpent Any Time on
Premium Cable
Past Week
Internet Past Week
Source: Scarborough USA+, Release 1 2014 USA Adults 25-54

A MEDIUM FOR ALL SEASONS
94% 94% 94% 94% 94%
92% 92% 92% 91% 91%
93% 93% 93% 93% 93%
P12+ P18-49
Dec '13 Mar '14 Jun '14 Sep '14 Dec '14
P25-54
Source: RADAR ® 119, 120, 121, 122, 123 - December 2013, March 2014, June 2014, September 2014, December
2014 (C) Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)

LISTENERS CHOOSE RADIO OVER FACEBOOK

% Who Ever Use Each Source to Learn About and Keep Up-To-Date With New Music
AM/FM Radio
Friends/Family
YouTube
Pandora
Facebook
Music TV Channels
Information/Displays at Local Stores
Apple iTunes
SiriusXM Satellite Radio iHeartRadio
Music Blos
Spotify
14%
14%
20%
18%
33%
30%
30%
39%
48%
59%
66%
75%
Base: Those saying it is “Very Important” or “Somewhat Important” to Learn
About and Keep Up-To-Date With New Music
(47% of total P12+ population)
Source: The Infinite Dial 2014 – Edison Research / Triton Digital

Traditional AM/FM Radio
YouTube/Vevo & TV Music Ch.
36%
CDs/LPs/Tapes
19%
Streaming
31%
Digital Music
Satellite
41%
17%
11%
19%
Used Yesterday Currently Used
54%
60%
67%
69%
84%
Question: Which of the following radio channels and sources did you listen to on (target day/typical day)?
(n=1010)

86% of drivers cite
as their primary in-car entertainment device
Source: The Infinite Dial 2014 – Edison Research / Triton Digital

AND THE MOST USED IN-CAR DEVICE
AM/FM Radio
% Using “Almost All of the Times” or “Most of the Times” in the Car
58%
CD Player
MP3 Player/Owned
Digital Music
Satellite Radio
15%
13%
11%
Online Radio 6%
Base: Driven / Ridden in Car in Last Month, Age 18+
Source: The Infinite Dial 2014 – Edison Research / Triton Digital

CONSISTENT AUDIENCE TUNE-IN
Over
15 Hours
Per Week
M 18+
Over
13 Hours
Per Week
W 18+
Source: Nielsen Audio, RADAR 123, December 2014, (Monday-Sunday 24-Hour Weekly TSL Estimates)

TUNE-IN TIME HIGHER AMONG HISPANIC
AND AFRICAN AMERICAN LISTENERS
14.6
Hours
14.5
Hours
14.1
Hours
African American listeners and Hispanic listeners
(versus General Market, P 25-54)
Source: Nielsen Audio, RADAR 123, December 2014, (Monday-Sunday 24-Hour Weekly TSL Estimates)

TECHNOLOGY DELIVERS RADIO
BEYOND THE DIAL
Expanding Radio’s delivery platforms to create an interactive,
engaging and highly communicative environment via devices and apps

FM-ENABLED SMARTPHONES
Over the next 3 years
phones will have an
FM Chip
To date, over:
• 1,333,000 app downloads
• 10,910 FM radio stations tuned to from the app
• 2,024,000 hours of listening through NextRadio
Source: NextRadio + TagStation Insights – For additional updates : http://tagstation.com/news/insights/

DELIVERS RELEVANT INTERACTIVITY
“Content cards” provide information and highly relevant interactive tools:
• Click to buy (song or other related content)
• Upcoming concerts and album releases for artist currently playing
• Recent station playlist
Source: NextRadio + TagStation Insights – For additional updates : http://tagstation.com/news/insights/

App Monthly Downloads
160 000
140 000
120 000
100 000
80 000
60 000
40 000
20 000
0 сен.13 окт.13 ноя.13 дек.13 янв.14 фев.14 мар.14 апр.14 май.14 июн.14 июл.14 авг.14
Source: NextRadio + TagStation Insights
22

MORE TECHNOLOGY THAT CONVERTS
LISTENING TO ENGAGEMENT
Technology converts radio listening into an engaging user experience, empowering listeners to see what they hear and take action.

PULLING DIGITAL CONTENT ONTO DEVICES
Click here to view Clip Interactive case studies

RADIO’S DIGITAL OFFERINGS ARE STEADILY
INCREASING
Streaming
Over 7200 streaming
stations in 2014
Podcasts
39MM Americans have downloaded a podcast in the past month
HD Radio
Over 23 Million
HD radio
receivers are in the marketplace
Source: Inside Radio / M Street Corp., 2014; No Canadian or Mexican stations are included (HD Radio stat from iBiquity/HD Radio Alliance, 2014); The Infinite Dial 2014 – Edison Research / Triton Digital

MOST IMPORTANT NEW CAR FEATURE
89% AM/FM Radio iPod connecter
CD Player
Bluetooth
GPS
Wireless Internet
Satellite Radio
Connected Car
HD Radio
DVD player
Hard drive for media
17%
16%
23%
27%
25%
25%
41%
51%
66%
61%
Among the 12% of respondents planning on buying/leasing a news vehicle in 2014.
Source: Jacobs Media TechSurvey 10, 2014

THE BATTLE FOR THE DASH
All major auto brands will offer factory-installed HD Radio Technology during calendar year 2014
185+
Brands with HD Radio Technology
Vehicle Lines with HD Radio Technology
HD Radio as Standard Equipment
86
109
36
16
21
2010 2011
61
28
154
2012
67
33
166
2013
76
35
2014
90+
Source: iBiquity

COMBINING BROADCAST TECHNOLOGY
And Enhancing In-Car User Experience

P12+ have listened to
in the past month
(am/fm streams or internet only streams)
Source: The Infinite Dial 2014 – Edison Research / Triton Digital

ONLINE RADIO LISTENING COMPLEMENTS
BROADCAST RADIO
82%
18%
% of weekly Online Radio listeners who listen to Broadcast Radio
(versus those who do not)
Source: The Infinite Dial 2013 – Nielsen Audio, Edison Research

BROADCAST RADIO LISTENED TO MORE BY
PURE-PLAY LISTENERS
19,1
12,7
Pandora Listeners Non-Pandora Listeners
Hours Per Week
Sources What Pandora Means for Radio, Vision Critical, November 2012; Base: American online adults, aged 18+ ;
Sample: 1,017 American adults; of these, 323 identified themselves as Pandora users (used an Internet-only audio service in the past month; and at least sometimes use Pandora)
31

HEAVY PANDORA USERS ARE
HEAVY BROADCAST RADIO LISTENERS

LISTENERS TAKE THEIR AUDIO ON THE GO
• On-demand content delivering sports, music, information and entertainment downloads whenever and wherever the listener wants it
• 66% of Smartphone users listen to online radio every week
• 55% of listeners said they listen to their favorite personalities on computers or mobile devices when away from a radio
Source: The Infinite Dial 2014 – Edison Research / Triton Digital; USC, Annenberg School for Communication &
Journalism, PSI Study Released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in
LA; Scarborough USA+ Release 2 of 2012

GREATEST SHARE OF AUDIO

RADIO DOMINATES THE WORKDAY
39%
42%
44%
42% 42%
44%
41%
46% 46%
How to read: Each day from
3-7p, radio reaches 41% of
Adults 18+.
21%
23%
22%
6-10A 10A-3P 3-7P
P18+ P25-54 P35-64
Source: Nielsen Audio, RADAR 123, December 2014 (Persons 12+, Monday-Sunday 24-Hour Daily Cume
Estimates, All Radio)
7P-12M

RADIO SPARKS BRAND CONVERSATION
Radio is a social medium
Heavy Radio listeners
(2+ hrs. daily) generate
329 WOM impressions annually
…More than Heavy TV Viewers (5+ hrs. daily) at 218B
…Heavy Print readers (1+ hrs. daily) at 209B
…Heavy Internet users (5+ hrs. daily) at 208B
Source: Keller Fay Group 2013

RADIO BOOSTS CAMPAIGN EFFECTIVNESS
Source: Nielsen Catalina Solutions Copyright 2014

DRIVING INFLUENCE AND BEHAVIOR
Radio Advertising topped Television,
Social Media, and Direct Mail and was
2x as effective as Newspapers in influencing Healthcare choices.
A media advertiser saw a
16% conversion rate for promos when using radio as a reminder medium, building increased frequency.
Source: Nielsen Catalina Solutions Copyright 2014

REACHING MAIN STREET CONSUMERS
94%
Households who plan to buy a smartphone next year
Household plans to buy/lease a new SUV or luxury vehicle next year
92%
Ate at fastfood/sit down restaurant 5 or more times in past month
A18+ whose household used an accountant this past year
90%
A18+ shopped any major department store in past 3 months
A18+ who are registered to vote in district of residence
Source: Scarborough USA+ 2013 Release 2 (August 2012-September 2013)

A POSITIVE ENVIRONMENT TO
DELIVER AD MESSAGES
49%
To get into a better mood
33%
Hear things that make you laugh
46%
36% 35%
Relax & unwind when tense
31%
Keep you company when alone
Take your mind off problems
29%
Add to the
fun when with other people
Get an energy boost
Source: Mark Kassof & Co. ListenerThink; based on an online survey of 989 listeners 18-64

DRIVEN BY AN EMOTIONAL CONNECTION
TO RADIO PERSONALITIES
Have called into a station, met a DJ in their community, or interacted in some other manner
80%
66%
Agree that their favorite radio stations reflect who they are as a person*
Consider radio personalities to be regular people like themselves
70%
This radio hosts are
“like a friend” whose opinions they trust and value.
70%
Source: Woodley, P.. Parasocial Interaction between On-Air Radio Personalities and Listeners. USA, Annenberg Scholl for Communication & Journalism, released April 2014; * Latitude Research and OpenMind Strategy, State of Listening in America, May 2013.

PERSONALITY TESTIMONIALS
DRIVE RADIO LISTENER TRUST
55%
36%
8%
2%
Decrease Increase Stay the same I don't know
Does hearing one of your favorite radio station personalities provide testimonials for health care or medical products or services make you trust that product or service…

NO COMMERCIAL SKIPPING
• 2011 highlights 93% retention
• 2006 highlights 92% retention
• No time shifting
• No below the fold
• No load times
Sources: 2011 Nielsen Audio, Media Monitors, and Coleman Insights

RADIO WORKS FOR THE CONSUMER
AND THE ADVERTISER

Online On Air
A mass medium capable of easily delivering your message to many people
Targetable assuring the right people are exposed to your message
A trusted medium and always available especially during times of crisis
Digital capabilities offering interactive opportunities
Complements and enhances on air campaign by reaching consumers using multiple touch points
Delivers content wherever and
whenever listeners want it
On Target
An environment that delivers consumers who are engaged and
passionate about the content
Offering
companionship and information
Exposure to the message when and where consumers are ready to buy or shop