9th IRO Conference
City of Fengyang
Anhui Provence, China
May 12th, 2014
CHILEAN
RASPBERRY INDUSTRY
Mr. Antonio Dominguez
Chilealimentos A.G.
Board Member
CEO Nevada Chile S.A.
CHILEAN RASPBERRY MARKET
ANALYSIS
FINAL COMMENTS
CHARACTERISTICS OF CHILEAN RASPBERRY
INDUSRTRY
 RASPBERRY INDUSTRY STARTED ON THE 80’s FOCUSSED
TOWARDS FRESH MARKET.
 LAST 20 YEARS WITH EYES ON FROZEN RASPBERRY
INDUSTRY.
 SMALL FARMS/MANUALLY HARVESTED.
 RELATEVLY STABLE WEATHER CONDITIONS.
 GOOD NATURAL PROTECTION FOR DISEAS.
 ACTUAL EXPORTS TO MORE THAN 30 COUNTRIES .
Source: Chilealimentos A.G.
CHARACTERISTICS OF CHILEAN RASPBERRY
INDUSRTRY
 APROX. 20% AS RETAIL PACKING, BALANCE IS BULK AND
JUICE.
 GOOD UNDERSTANDING WITH THE LOCAL AUTHORITIES.
 HERITAGE IS THE MOST IMPORTANT RASPBERRY VARIETY
IN CHILE.
 A MAYOR EMPLOYER, MORE THAN 120.00 TEMPORARY
JOBS PER YEAR.
 THE UNIQUE FOOD WITH A NATIONAL SYSTEM OF
TRACEABILITY (FROM FARM TO THE IMPORTER)
 THE MAIN FROZEN FRUIT EXPORTED.
 THE FOURTH JUICE EXPORTED
CHILE: BERRIES
Surface: 30.300 Hectares
Total production: 200 MT
Cranberry
2%
Chilean Guava
1%
Others
1%
Strawberry
3%
Blueberry
40%
Source: Odepa, Chilealimentos A.G.
Blackberry
1%
Raspberry
52%
DISTRIBUTION OF BERRIES IN CHILE
DISTRIBUCION OF
BERRIES IN CHILE
30.100
ha, equivalent toChilean
10% of chilean
Guava
Cranberry
fruit plantations
2%
Murtilla
Cranberry 1%
Blackberry
Other
Cultivated
2%
0%
Blackberry
1%
Strawberry
3%
1%
4%
Strawberry
6%
Raspberry
48%
Blueberry
39%
1.333 km
Others
1%
Blueberry
40%
Cranberry
6%
Raspberry
52%
Other
1%
Blackberry
11%
BERRIES REPRESENTS 11%
OF CHILEAN FRUIT
PLANTATIONS.
Blueberry
37%
Strawberry
21%
30º Lat. South
41º Lat. South
Source: SAG, Chilealimentos A.G.
Raspberry
24%
RASPBERRY: HECTARES PER VARIETY
Hectares
18.000
16.128
16.000
14.000
12.787
12.000
10.000
8.000
6.000
4.000
2.643
2.000
451
0
163
40
15
11
10
Heritage variety is cultivated in 79% of the planted area,
followed by Meeker with 16%.
5
3
RASPBERRY INDICATORS
Raspberry in Chile
16.128
Hectares /
19.610
Producers /
439
Fruit brokers /
356
103
Collection Points/ Processors
Average Performance: 3,9 ton/há
Average Surface: 0,8 há
Varieties:
Heritage: 81%
Meeker: 15%
Chilliwack: 3%
Harvesting : Manual 98% / Machine 2%
Source: SAG
103
/ Exporters
SUPPLY SOURCE OF RAW MATERIAL
56%
30%
8%
OWN FRUIT
6%
BROKER
CONTRACTED
DIRECT SUPLY
More than 50% of total supply of raspberries is contracted
and 30% comes from fruit brokers.
Source: Chilealimentos A.G.
RASPBERRY: MANUAL HARVEST
TOTAL CHILEAN RASPBERRY PRODUCTION
Volume: MT.
62.029 59.800
59.331
57.412
63.404
49.535
45.468 44.632
42.072
2005
2006
Source: Odepa, Chilealimentos A.G.
2007
2008
2009
2010
2011
2012
2013
RASPBERRY PRODUCTION DESTINATIONS
Product
2009
2010
2011
2012
2013
Frozen
35.165
84%
49.912
84%
50.875
80%
36.507
80%
Juice & Pulps
3.696
9%
5.698
10%
8.331
13%
5.887
13%
4.910
11%
Fresh
755
2%
569
-1%
361
<1%
257
<1%
274
1%
Canned
362
<1%
377
<1%
174
<1%
116
<1%
99
<1%
Dehydrated
94
<1%
275
<1%
1.163
2%
144
<1%
69
<1%
Local
Consumption
2.000
4%
2.500
4%
2.500
4%
2.500
5%
2.500
6%
Total
42.072
Juice: 7:1; Deshydrated 6,25:1; Canned 0,65:1
Source: Odepa, Chilealimentos A.G.
59.331
63.404
45.468
36.780 82%
44.632
FROZEN RASPBERRY INDUSTRY EXPORTS
Volume and Value
55.000
140.000
MT
US$ M
44.000
105.000
33.000
70.000
22.000
35.000
11.000
0
0
2005 2006 2007 2008 2009 2010 2011 2012 2013
Source: Chilealimentos A.G.
FROZEN RASPBERRY AVERAGE PRICES
USD/ KG. FOB
USD
5,0
4,0
3,5
3,6
3,0
2,4
2,0
1,8
1,0
0,0
2007
Source: Chilealimentos A.G.
2008
2009
2010
2011
2012
2013
*2014
JAN-FEB
MARKETS OF FROZEN RASPBERY EXPORTS
Australia
3%
Switzerland
3%
Netherlands
4%
Others
6%
Australia
4%
USA
20%
Belgium
6%
Canadá
9%
U. Kingdom
5%
Germany
6%
France
20%
US$ 38 MM
Germany
17%
N.Zeland
2%
Poland
2%
Brazil
2%
Others
10%
France
11%
USA
42%
Netherlands
2%
Belgium
3%
USA
44%
Australia
7%
2013:
US$ 116 MM
France
9%
Canadá
17%
Canadá
13%
2005:
US$ 68 MM
Japan
2%
Source: Chilealimentos A.G.
Others
8%
Netherlands
7%
U.Kingdom
12%
2000:
Japan
2%
Switzerland
2%
RASPBERRY JUICE EXPORTS
Ton/ 65° Brix
US$ M FOB
2.000
15.000
1.500
10.000
1.000
5.000
500
0
0
2005
Source: Chilealimentos A.G.
2006
2007
2008
2009
2010
2011
2012
2013
FRESH RASPBERRY EXPORTS
US$ M FOB
MT.
6.000
28.000
4.500
21.000
3.000
14.000
1.500
7.000
0
0
2006
Source: Chilealimentos A.G.
2007
2008
2009
2010
2011
2012
2013
CHILE: RASPBERRY FIELDS
CHILE: RASPBERRY FIELDS
CHILE: RASPBERRY FIELDS
CHILE: RASPBERRY FIELDS
CHILE: RASPBERRY FIELDS
MATERIAL RAW PRICE V/S FOB PRICE
USD/KG
.
4,50
4,00
3,50
FOB PRICE
3,00
MAX. RAW
MATERIAL PRICE
2,50
MIN. RAW
MATERIAL PRICE
2,00
1,50
1,00
0,50
0,00
2009/2010
2010/2011
2011/2012
Fob Price Kg.
Source: Chilealimentos A.G.
Min. Raw Mat.
2012/2013
Max. Raw. Mat.
2013/2014
FROZEN RASPBERRY EXPORTERS LIST
(YEAR 2013)
Exporters
Alimentos y Frutos S.A.
Comercial Frutícola S.A.
Fruticola Olmue S A
Soc Agroindustrial Valle Frio Ltda
Frutícola León Ltda
Exportadora Copramar Ltda.
Soc Agr.For.Y Ganad.Framberry
AGROINDUSTRIAS PINOCHET FUENZALIDA
Agroindustrial Niquen S.A.
Exportadora Frucol Ltda
Berries Chile Uk S.A.
BMC INTERNATIONAL CHILE
Nevada Export Limitada
Otros
Total
Source: Chilealimentos A.G.
Tonelades
4.853
4.072
4.325
2.628
3.832
2.182
1.546
1.215
1.196
1.022
869
1.054
689
7.296
36.780
CHILEAN RASPBERRY CONTROL
Regulation SAG 3410/2002
Objectives:
 Traceability of the product
 Verification of inocuity through the whole chain
of raspberry production (export quality)
Controls
 Registrations of participants
 Audits the raspberry chain with enphasis on
inocuity.
 Sampling of water for agrochemicals
applications.
Source: SAG, Chilealimentos A.G.
THE CHILEAN RASPBERRY INDUSTRY
FINAL COMMENTS
FINAL COMMENTS
 Many small farmers
 Need more Raspberries
 Vertical Integration
 Climate issue
 Variety improvement
 Focus on customer needs
CHILE
THANK YOU!