Topic: Pricing tactics of Tunnels in Hong Kong Christie Amy Katherine Stephanie Information about 3 tunnels Tunnels Operated by Cross-Harbour Cross Harbour Tunnel (CHT) Tunnel Company Vehicles daily Toll range 122,900 * $8-$30 New Hong Kong Eastern Tunnel Company Harbour Crossing (EHC) Limited 64,000 * $13-$75 Western Harbour Tunnel Company Limited 48,800 * $22-$115 Limited Western Harbour Crossing (WHC) * data from 2007 Traffic Volume - Cross Harbour Tunnel(CHT) Traffic Volume - Eastern Harbour Tunnel(EHT) Traffic Volume - Western Harbour Tunnel(WHT) What is the effect of raising toll? ‧Because EHC and CHT are substitutes • EHC ↑toll daily volume of CHT ↑3% • EHC’s revenue ↑> $100,000,000 • Inelastic demand of EHC ( % ↓in quantity < % ↑in toll) • If ↑in fuel prices > ↑in toll use EHC as before How can unequal distribution of cars be solved? (a). Extension of franchise * With low transaction cost negotiate with the harbour crossings to reduce toll * Extended franchise help cover the decrease in revenue of harbour crossings * May reduce congestion in CHT (b). Should Government purchase the three tunnels? Citizens: • good idea • Reason: * government can then freely regulate the toll fee. Government: • may not be a good idea • Reasons: * the purchasing cost is very high * change the private property right system into a communist system (with no exclusive use right, income right or transfer right). * High institutional cost Conclusion: Government should not purchase the three tunnels Pricing of the Tunnels • Without congestion cost of serving extra car is zero ie. MR=MC=0 • Ed=1 • Toll: charge on average cost consumer surplus will be extracted Price discrimination • Same cost →MC=0 cost for serving all the vehicles are the same • Same Services/ Goods → same services provides by the tunnel company same tunnel • Different prices → different vehicles will be charged different price Price discrimination • Market is separated Example: lower price for taxi, higher price for private cars Western Harbour Tunnel Taxi $40 Private car $45 Eastern Harbour Tunnel Cross Harbour Tunnel $25/15 $10 $25 $20 Argument • It is common to see traffic congestion during business hours, so people claim that why the tunnel companies do not charge a peak-hour pricing. They can charge higher prices for users during peak hours in order to relieve traffic congestion. • Why do they not charge different price in different period? Explanation There is the existence of transaction costs : 1. Information cost • The tunnel companies need to carry out several research to determine the peak hours 2. Enforcing cost • They need to impose a series of regulations on the peak-hour pricing 3. Policing cost • They need to execute the regulations Automatic Toll Collection Facility Autotoll Only (toll booth sign) Lane Sign (Autotoll only) What cost(s) can the facility save and raise? Saved: Raised: • Time cost of the consumers (i) Monitoring cost • Cost of defining and enforcing property right (ii) Institution cost • Labor cost Saved costs (i) Time cost - no need to spend time on paying money. (ii)Cost of defining and enforcing property right - the receiver no need to identify what type of the car is (iii) Labor cost - no need to hire workers for receiving toll Raised costs (i) Monitoring cost -some people may not have right to use this facility -need to monitor the people who using the system (ii) Institution cost - when adding automatic toll collection facility, they may need to add many input, such as technical facility etc…