PLANNING, INVESTMENT AND SUSTAINABLE
LEGACY OF MAJOR SPORTING EVENTS –
EUROBASKET 2011 CASE STUDY
Mindaugas Balčiūnas
Lithuanian Basketball Federation
RESPONSIBILITY FOR NATIONAL SPORT
AND COUNTRY
60
POPULARITY of sports in Lithuania (2011)
53.4
50
40
30
20
9.9
3.5
3.1
1.6
1.4
1.2
1.2
Athletics
Dancing
Autosports
Boxing
Tennis
10
Dancing on ice
8.6
1
not interesting any sports
Swimming
Football
Basketball
0
CHALLENGE – THE BIGGEST SPORTING
EVENT EVER HOSTED IN LITHUANIA
Organizational structure and human resources.
 Infrastructure and investments.
 Event budgeting and sponsorship.
 Promotion and communication.
 Event realization.

THE GOAL – TO MAKE THE BIGGEST AND
THE BEST EUROBASKET IN HISTORY






More 8 teams to participate: format 24 teams;
More 7 days of the event: in total 21 days of duration;
More 36 games to play: overall 91 games;
All games televised to more than 160 territories worldwide;
More than 200 millions TV viewers;
More than 350 000 fans in arenas;
EUROBASKET 2011:
INVESTMENTS AND INCOMES
BIG FINANCIAL CHALLENGE FOR COUNTRY
FACING GLOBAL ECONOMICAL CRISIS
Investments to infrastructure
180
168.9
160
State funds
140
EU funds
Total
122.3
120
Millions LTL

108
100
80
60
40
75.6
70
46.6
54.7
49.3
38
26.3
20
37
34.7
20
18.2 18.8
0
“Žalgirio” (Kaunas) “Cido” (Panevėžys)
Šiaulių
“Švyturio”
(Klaipėda)
Alytaus
(reconstruction)
ORGANIZATIONAL BUDGET INCOMES
60.0
51.5
Eurobasket 2011 incomes (mln. LTL)
50.0
Millions LTL
40.0
21.0
30.0
24.6
20.0
10.0
0.0
5.9
Sponsorship
Government
support (+ Event
fee)
Ticketing
Total
TOTAL IMPACT OF AN INJECTION INTO THE
ECONOMY
DIRECT ECONOMICAL IMPACT OF
EUROBASKET 2011
138.12
140
120
Millions LTL
100
80
80.52
57.6
60
40
20
0
Local fans in arenas
Tourists
Overall
INDIRECT AND INDUCED ECONOMICAL
IMPACT OF EUROBASKET 2011
350
331.488
300
250
193.248
Millions LTL
200
150
138.24
100
50
0
Local fans in arenas
Tourists
Overall
EUROBASKET LEGACY
Economic;
 Social;
 Promotional;
 Feel-good factor and life-satisfaction;

LONG TERM INVESTMENT – MODERN,
MULTIFUNCTION CONVENTION CENTER'S
Panevezys arena
Siauliai arena
Arena
Seats capacity
Žalgirio Arena
Šiaulių arena
Cido Arena
Klaipėdos arena
Alytus arena
15000
5500
6700
5500
5500
Kaunas arena
Klaipedos arena
Alytus arena
ECONOMIC IMPACT:
NUMBER OF EVENTS IN ARENAS
Total number of events
Basketball events
120
100
100
90
80
60
75
70
60
50
40
40
30
30
30
35
35
20
0
Zalgirio arena
Vilnius arena Panevezys arena Alytus arena
Klaipedos arena Šiauliai arena
ECONOMIC IMPACT:
EMPLOYMENT CREATED BY ARENAS
350
Full time employees
300
300
Part time employees
250
200
150
100
100
50
50
40
17
11
10
20
14
30
14
25
0
Zalgirio arena
Vilnius arena
Panevezys arena
Alytus arena
Klaipedos arena
Šiauliai arena
ARENAS CONTRIBUTION TO THE ECONOMY:
EVENTS AND EMPLOYMENT
600
525
500
435
400
300
210
200
106
100
0
Total number of
events
Basketball events
Full time
employees
Part time
employees
YEARLY FINANCIAL IMPACT
130500000
140000000
120000000
100000000
80000000
60000000
11994000
40000000
20000000
0
Events
Employment
SOCIAL IMPACT:
LESS CRIMES DURING EUROBASKET 2011
Number of registered pretrial investigations from 2011-08-31 to 2011-09-19
and comparison with the same period in 2010 m.
2010 y.
2011 y.
Difference
Percentage
Šiaulių
367
375
8
2,18
Alytaus
131
129
-2
-1,53
Panevėžio
250
232
-18
-7,20
Kauno
841
767
-74
-8,80
Vilniaus
1566
1377
-189
-12,07
Klaipėdos
456
369
-87
-19,08
SOCIAL IMPACT:
BASKETBALL AND SPORT BECOMES MORE POPULAR
MORE KIDS ATTENDING
BASKETBALL AFTER
EUROBASKET 2011
10 – 30 %
MORE
SOCIAL IMPACT:
VOLUNTEERING CULTURE EXPANSION
MORE THAN 1800
VOLUNTEERS SERVED
THE EVENT.
PROMOTIONAL LEGACY:
COUNTRY COMMUNICATION DURING EUROBASKET 2011
‚FEELGOOD‘ FACTOR AND LIFE-SATISFACTION
TWO GUINNESS WORLD RECORDS ACHIEVED BEFORE
EUROBASKET 2011
60 000 balls bouncing record
Dribbling around Lithuania record
EUROBASKET LEGACY CONTINUING TO GROW
HOW MUCH WE ARE SPENDING FOR SPORT?
HOW MUCH WE ARE SPENDING FOR BASKETBALL?
MORE THAN 100 000 FANS REGULARLY INVOLVED IN BASKETBALL
MONEY CIRCULATION RELATED TO BASKETBALL
YEARLY ECONOMIC VALUE OF BASKETBALL IN LITHUANIA
%
%
Multiplier – 1,4
~1 Billion LTL
WE CELEBRATE BASKETBALL