KISS 100
MEDIA PACK
Q2 2014
KEY HIGHLIGHTS – Q2 2014
•
KISS 100 now reaches nearly 1.9 million listeners every week
•
Market share is 4.8%
•
KISS listeners tune in for 10.2 million hours every week
•
KISS 100 comes top against all commercial and BBC stations for reach
amongst 15-34s
•
KISS 100 is commercial share market leader amongst 15-34s and 15-44s
•
KISS has 1.1m ABC1 listeners, and 1.4m Housewives tuning into KISS every
week
•
984,000 KISS 100 listeners (53%) don’t listen to Capital, and 1.7m (91%) don’t
listen to Capital XTRA
•
•
The average age of a KISS UK listener is 30 (based on all respondents)
4.6 million people listen to KISS across the UK every week
Source: RAJAR Q2 2014 Average Age Base: All Respondents
KEY PROGRAMMING HIGHLIGHTS – Q2
2014
•
•
•
•
•
•
Rickie, Melvin and Charlie now reach1.5m listeners across the UK and 783,000
listeners in London each week
Jez reaches 941,000 listeners Monday-Saturday between 9am and 12pm
Monday –Sunday between 11am and 12pm KISSTORY now reaches 707,000
listeners in London and over 1.4 million across the UK
Between 12pm – 3pm Neev reaches 669,000 listeners
Between 3pm and 7pm Michael & Tinea reach 889,000 listeners in London
Kiss reaches 38,000 more 15-34s than Capital and has a 25% higher reach
among 15-24s than BBC Radio 1 (in the Kiss TSA)
Source: RAJAR Q2 2014
THE KISS AUDIENCE
•
•
59% of our listeners are affluent ABC1’s
51% of our listeners are female
598
Men
913
(49%)
613
398
000
C2DE
755
(41%)
171
63
15-24
25-34
Source: RAJAR Q2 2014
35-44
45-54
55-64
17
65+
ABC1
1,104
(59%)
Women
947
(51%)
ADULTS 15+ WEEKLY REACH
2198
1929
1860
1837
1335
000s
982
830
781
394
Source: RAJAR Q2 2014
358
ADULTS 15+ MARKET SHARE
5.5%
5.0%
4.8%
4.8%
4.8%
4.3%
2.6%
2.0%
%
0.9%
Source: RAJAR Q2 2014
0.8%
15-24 WEEKLY REACH
642
598
000s
265
254
149
Source: RAJAR Q2 2014
149
117
107
65
49
15-24 MARKET SHARE
13.4%
13.0%
%
5.2%
5.1%
3.6%
3.1%
2.5%
1.4%
Source: RAJAR Q2 2014
1.4%
1.2%
15-34 WEEKLY REACH
1,210
1,172
771
698
000s
332
Source: RAJAR Q2 2014
301
277
220
209
201
15-34 MARKET SHARE
13.3%
8.8%
5.8%
%
Source: RAJAR Q2 2014
5.3%
3.3%
2.9%
2.6%
1.7%
1.7%
1.4%
KISS 100 TRANSMISSION AREA