q3 2014 - Bauer Media

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KISS 100
MEDIA PACK
Q3 2014
KEY HIGHLIGHTS – Q3 2014
•
KISS 100 now reaches 1.8 million listeners every week
•
Market share is 4.5%
•
KISS listeners tune in for 9.2 million hours every week
•
KISS 100 beats all commercial and BBC stations for listening hours amongst
15-24s, 15-34s and 15-44s, and for reach amongst 15-34s and 15-44s.
•
KISS has 1million ABC1 listeners, and 1.3 million Housewives tuning into KISS
every week
•
1million KISS 100 listeners (58%) don’t listen to Capital, and 1.6 million (90%)
don’t listen to Capital XTRA
•
Kiss 100 reaches 96,000 more 15-34s than Capital and has a 46% higher reach
among 15-24s than BBC Radio 1 (in the Kiss TSA)
The average age of a KISS UK listener is 30 (based on all respondents)
4.9 million people listen to KISS across the UK every week
•
•
Source: RAJAR Q3 2014 Average Age Base: All Respondents
KEY PROGRAMMING HIGHLIGHTS – Q3
2014
•
•
•
•
•
Rickie, Melvin and Charlie now reach1.5m listeners across the UK and 689,000
listeners in London each week
Jez reaches 896,000 listeners Monday-Saturday between 9am and 12pm
Monday –Sunday between 11am and 12pm KISSTORY now reaches 685,000
listeners in London and 1.6 million across the UK
Between 12pm – 3pm Neev reaches 707,000 listeners in London
Between 3pm and 7pm [email protected] with Michael and Andria reaches 873,000
listeners in London
Source: RAJAR Q3 2014
THE KISS AUDIENCE
•
57% of our listeners are affluent
ABC1’s
• 58% of our listeners are female
Men
759
(42%)
Women
1,046
(58%)
591
513
000
406
234
50
15-24
25-34
Source: RAJAR Q3 2014
35-44
45-54
55-64
C2DE
771
(43%)
11
65+
ABC1
1,034
(57%)
ADULTS 15+ WEEKLY REACH
1999
1959
1805
1448
000s
1326
967
799
742
417
Source: RAJAR Q3 2014
323
ADULTS 15+ MARKET SHARE
5.3%
5.1%
5.1%
4.5%
4.3%
3.9%
2.1%
%
2.1%
0.8%
Source: RAJAR Q3 2014
0.7%
15-24 WEEKLY REACH
598
591
000s
218
212
149
91
Source: RAJAR Q3 2014
79
67
65
51
15-24 MARKET SHARE
16.0%
11.0%
%
4.6%
3.1%
Source: RAJAR Q3 2014
2.8%
1.9%
1.8%
1.4%
1.3%
1.0%
15-34 WEEKLY REACH
1,104
1,008
000s
630
484
325
Source: RAJAR Q3 2014
313
255
219
179
162
15-34 MARKET SHARE
11.9%
9.2%
5.2%
4.1%
%
Source: RAJAR Q3 2014
2.9%
2.7%
2.3%
1.9%
1.6%
1.1%
KISS 100 TRANSMISSION AREA
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