Sink or Swim
Vanessa Gonzalez
Grade 11
Sport and Medical Sciences Academy
• Some adults are afraid of water
• Some adults are afraid to learn in a group of people
• Some adults may have had a traumatic event in their
lives involving water and are just afraid and can not
swim
•
•
•
•
Teach adults how to swim with one-on-one lessons
Swimming helps your joints
Parents then can teach their child to swim
Builds confidence
•
•
•
•
Reduce fear of water
One-on-one instruction
Customized contracts
Get to pick times and days of availability
• Sink or Swim’s goal is to teach adults who can’t swim the
techniques to save their life in a water emergency
• Sink or Swim helps adults learn to swim, providing a
healthy form of exercise and peace of mind
Definition of One Unit
Description of Expenses
One-on-One all year swim lessons contract
Economics of One Unit
Selling Price
Cost of var. materials exp.
Cost of labor
Other variable costs
Total COGS/ COSS
Contribution Margin
$850.00
$0.00
$420.00
$0.00
$420.00
$430.00
Monthly Break Even Units
$564.50
$430.00
=
1.31
≈
2 yearly
contracts
Variable Material
Expenses
Total: $0.00
Item
$
Fixed Expenses
Total: $564.50
Item
$
Insurance
$41.67
Advertising
$2.00
Depreciation
$20.83
Salary
$500
Market Statistics
Industry Name:
Sports Coaching
Annual Industry Sales:
Description of Target Consumer
Demographics
•
•
•
$5 Billion
Target Market Size
Geographics
•
•
Adults
Ages 20-70
Can’t swim or want to
learn to swim better
Hartford, CT
West Hartford, CT
Total Population
188,285
Target Market
Population
101,673
Psychographics
•
•
Afraid of drowning
Want to learn to swim
•
Buying Patterns
Market Size
Adults willing to pay for
quality 1-on-1 swim
lessons and want to get
over their fear of the
water
(based on
survey)
508
• Social Media
– Instagram
– Facebook
•
•
•
•
Website
Direct phone calls
Email
Word of mouth
Sink or Swim
Cornerstone
Price
$17/ session
(1 hour sessions)
$175/ 5 sessions
$28 a session
(30 minutes sessions) $250/ 10 sessions
(30 minute sessions)
Time
Work around your
hours of availability
They don’t work
around your time
They don’t work
around your time
Fee
No membership fee
Membership fees
$37 per month
Membership fees
$66 per month
Your Competitive Advantages
1. Have provided levels 1-4 American Red Cross swimming lessons
2. Flexible scheduling
3. No membership fees
Mandell JCC
•
•
•
•
First aid, CPR, and AED certified for 4 years
Bilingual (Spanish/English)
2 years experience with teaching swim lessons
Will have WSI certification by time business begins
Total Units
32
Gross Revenue
$27,200
Net Profit
$4,918
Units Sold
7
6
5
4
Units Sold
3
2
1
0
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Item
Computer/Phone
WSI certification
Lesson equipment
LLC Paperwork
Why Needed
For communication to conduct business
Teach classes
Teach techniques
To become a Limited Liability Company
Total Startup Expenditures
Cost
Owned
Will have
$40.00
$300.00
$340.00
Emergency Fund
Reserve for Fixed Expenses
$170.00
$1,693.00
Total Startup Investment
$2,203.00
ROI: Return on Investment
$4,918
$2,203
=
223%
≈
$2.23
≈
$0.18
ROS: Return on Sales
$4,918
$27,200
=
18%
• Hire first employee at the end of year #1
• Add children swim lessons
• Provide child care
• Sink or Swim will donate 5% of its yearly net profit
to the United States Masters Swimming
“It’s never too late”
Thank you for your consideration
of
Sink or Swim
Email us at [email protected]
http://sinkorswimh2o.weebly.com