Sink or Swim Vanessa Gonzalez Grade 11 Sport and Medical Sciences Academy • Some adults are afraid of water • Some adults are afraid to learn in a group of people • Some adults may have had a traumatic event in their lives involving water and are just afraid and can not swim • • • • Teach adults how to swim with one-on-one lessons Swimming helps your joints Parents then can teach their child to swim Builds confidence • • • • Reduce fear of water One-on-one instruction Customized contracts Get to pick times and days of availability • Sink or Swim’s goal is to teach adults who can’t swim the techniques to save their life in a water emergency • Sink or Swim helps adults learn to swim, providing a healthy form of exercise and peace of mind Definition of One Unit Description of Expenses One-on-One all year swim lessons contract Economics of One Unit Selling Price Cost of var. materials exp. Cost of labor Other variable costs Total COGS/ COSS Contribution Margin $850.00 $0.00 $420.00 $0.00 $420.00 $430.00 Monthly Break Even Units $564.50 $430.00 = 1.31 ≈ 2 yearly contracts Variable Material Expenses Total: $0.00 Item $ Fixed Expenses Total: $564.50 Item $ Insurance $41.67 Advertising $2.00 Depreciation $20.83 Salary $500 Market Statistics Industry Name: Sports Coaching Annual Industry Sales: Description of Target Consumer Demographics • • • $5 Billion Target Market Size Geographics • • Adults Ages 20-70 Can’t swim or want to learn to swim better Hartford, CT West Hartford, CT Total Population 188,285 Target Market Population 101,673 Psychographics • • Afraid of drowning Want to learn to swim • Buying Patterns Market Size Adults willing to pay for quality 1-on-1 swim lessons and want to get over their fear of the water (based on survey) 508 • Social Media – Instagram – Facebook • • • • Website Direct phone calls Email Word of mouth Sink or Swim Cornerstone Price $17/ session (1 hour sessions) $175/ 5 sessions $28 a session (30 minutes sessions) $250/ 10 sessions (30 minute sessions) Time Work around your hours of availability They don’t work around your time They don’t work around your time Fee No membership fee Membership fees $37 per month Membership fees $66 per month Your Competitive Advantages 1. Have provided levels 1-4 American Red Cross swimming lessons 2. Flexible scheduling 3. No membership fees Mandell JCC • • • • First aid, CPR, and AED certified for 4 years Bilingual (Spanish/English) 2 years experience with teaching swim lessons Will have WSI certification by time business begins Total Units 32 Gross Revenue $27,200 Net Profit $4,918 Units Sold 7 6 5 4 Units Sold 3 2 1 0 Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Item Computer/Phone WSI certification Lesson equipment LLC Paperwork Why Needed For communication to conduct business Teach classes Teach techniques To become a Limited Liability Company Total Startup Expenditures Cost Owned Will have $40.00 $300.00 $340.00 Emergency Fund Reserve for Fixed Expenses $170.00 $1,693.00 Total Startup Investment $2,203.00 ROI: Return on Investment $4,918 $2,203 = 223% ≈ $2.23 ≈ $0.18 ROS: Return on Sales $4,918 $27,200 = 18% • Hire first employee at the end of year #1 • Add children swim lessons • Provide child care • Sink or Swim will donate 5% of its yearly net profit to the United States Masters Swimming “It’s never too late” Thank you for your consideration of Sink or Swim Email us at [email protected] http://sinkorswimh2o.weebly.com